MWC Shanghai 2018 Seminar
RCS Business Messaging: The Future of Brand Communications
Start: Thursday 28 June 2018 08:00
End: Thursday 28 June 2018 10:00
Venue: Jumeirah Himalayas Hotel
Venue: Ru Room (Level 2), Jumeirah Himalayas Hotel
The world’s most successful communications channel, SMS, is being upgraded globally to Rich Communications Services (RCS). With 55 launches and 167 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.
The GSMA’s Future Networks Programme will host an RCS Business Messaging Seminar at Mobile World Congress Shanghai 2018. Join us at this much anticipated event in Shanghai and hear from 3Cinteractive, China Mobile, KDDI, Mobilesquared, NTT DoCoMo, Samsung, Softbank and WIT Software who, along with the GSMA, will discuss the current state of play of RCS and the Business Messaging market; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more. The agenda can be found at the bottom of this page.
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Welcome and Introduction
The Year Ahead for RCS and the Future Networks Programme
David O’Byrne, IP Communications Project Director, GSMA
China Mobile’s RCS Exploration
– A look at the developing maturity of the MaaP business in China
– An exploration of A2P business in China
– Insights into China Mobile’s Business Messaging development
Hu Wenhui, Head of RCS, China Mobile
‘+message’: Japanese MNOs’ RCS Service
– An introduction to ‘+message’; Japan’s RCS messaging service
– A description of the service features of ‘+message’ enjoyed by Japanese subscribers
– KDDI, NTT DoCoMo and Softbank’s collaborative work
Hideyuki Koto, Manager, Service Planning/A2P Business Strategy, KDDI
Akiko Tobe, Manager, Smart-life Planning Dept., NTT DoCoMo
Eiko Tanaka, Manager of API Design/A2P Business Strategy, Softbank
Samsung and RCS: Leveraging the Most Powerful Messaging Communication Tool
– How the market’s need for RCS is driving the industry key players
– How Samsung MaaP meets the demands of different markets
– Efficient and effective, a win-win model for the industry
Sean Yoo, Director of Product Innovation – RCS Program Manager, Samsung
Regain your A2P Revenues with MaaP and Chatbots
– Migrate SMS A2P Business into RCS MaaP
– Revenue Sources with A2P and Chatbots
– Use-cases and a glimpse at the evolution
Luis Silva, CEO and Founder, WIT Software
The ‘Messaging as a Platform’ Opportunity — Driving Conversational Commerce for Brands
– What is Conversational Commerce and why does it matter to brands and consumers?
– Messaging as a Platform and RCS are paving the way for true Conversational Commerce
– Leading brands in the U.S. are embracing the power of RCS and Messaging as a Platform
Jeff Michaud, VP Client Strategy, 3Cinteractive
Industry Panel
– What are the foreseen changes in the market?
– What new technologies should market-players prepare for?
– What is the strategic vision moving forward?
– How do we scale?
– What are enterprises looking for from RCS?
- 3Cinteractive
- KDDI
- NTT DoCoMo
- Samsung
- Softbank
End of Seminar