Comviva Launches Self-care Application on WebAxn Platform

Enables operators to deliver compelling ‘single click’ self-care services to customers

  • Offers intuitive and interactive user experience across a wide range of mass market handsets
  • Excellent service discovery platform that reduces overall operational costs
  • Reduces query handling cost time by 79%

AfricaCom, Cape Town- November 10, 2011 – Comviva, the global leader in providing mobile solutions beyond VAS, today announced the launch of its innovative ‘single click’ self-care application – WebAxn, a client – server based solution that provides a simple to use customer care application.

Comviva’s WebAxn solution enhances mobile self-care experience by enabling users to manage their own account directly through a client on their handsets. Customers can check their balance, monitor mobile usage, manage subscription to VAS services and access support information related to their subscription. From an operator’s perspective, the Comviva solution reduces the cost of customer care in addition to providing an alternate channel to deliver other services direct to their customers.

Speaking on the launch, Manoranjan Mohapatra, CEO, Comviva, said “In a telecommunication marketplace characterized by growing competitive pressures and commoditized offerings, strong customer relationships are a key strategic asset. With an effective customer services framework to flexibly adapt and service current and emerging customer needs, operators can achieve a strategic and operating competitive advantage – engaging more closely with customers and differentiating their services in the market.

Elaborating on the benefits, Arun Tanksali, Head, Mobile Lifestyle Solutions, Comviva, added “Whilst call centres are preferred contact channels offering customer care, they are also the most costly and can be time-consuming to get the required information. At the same time, with many customer care queries relating to routine requests, there is scope to handle such enquiries more rapidly and more cost-effectively through alternative channels. Deploying a self-care application such as WebAxn on the subscriber’s device offers an opportunity to place greater control in the hands of the subscriber, whilst delivering a faster and richer service experience.”

WebAxn Self-Care harnesses the capabilities of the smart phone, as well as those of GPRS-enabled feature phones, to deliver a faster and richer experience to subscribers who value simplicity, speed and quality. WebAxn Self-Care provides operators with a route to offer a wide portfolio of VAS offerings directly to their end customers, enabling them to sample and subscribe to a range of content and services from within the WebAxn Self-Care applications – speeding access to services and reducing the operator’s overall customer care cost.

How it Works:
Comviva’s WebAxn solution heralds a new approach to self-care. Once downloaded on the handset, provides single click access to account information and subscription options. The subscriber simply navigates to the desired information and performs any necessary action, such as service activation, via the application. As a client-server based solution, operators are able to deliver new services and promotional information instantaneously and offer application upgrades seamlessly.

About Comviva Technologies Limited

Comviva is the global leader in providing mobile solutions beyond VAS. With an extensive portfolio of solutions spanning VAS infrastructure, application delivery platforms and customer-facing applications, Comviva enables mobile service providers to enrich mobile users’ lives, whilst rationalizing costs, accelerating revenue growth and enhancing customer lifetime value. Comviva’s solutions are deployed by service providers in over 85 countries and power services to more than 850 million mobile subscribers globally. For more information, please visit

Disclaimer: The views and opinions expressed in this article/press release are those of the authors and do not necessarily reflect the approved policy or position of the GSMA or its subsidiaries.

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