MACH to deliver full portfolio of roaming services to Bharti Airtel’s Africa operation

MACH, the leading provider of cloud-based managed communication services, today announced that it will provide a full portfolio of roaming services to Bharti Airtel (‘Airtel’) operations across Africa. Airtel currently operates in 16 countries in Africa. With the deployment of MACH’s solutions, Airtel will be able to take a top-down consolidated view of its entire group-wide roaming business and determine group roaming strategies that will improve competitiveness.

For multi-national telecommunications groups, it is becoming increasingly vital to reduce costs and optimise revenue. One way of doing this is by closely monitoring, standardising and aligning operations of group members from the group level. MACH offers such organisations a range of business intelligence, online reporting and budget management tools that can deliver a full view of group-wide roaming businesses, providing executive management with the information they need to create strategic, group-wide roaming policies, and helping to reduce costs and grow revenues.

Manoj Kohli, CEO (International) and Joint Managing Director, Bharti Airtel, comments: ”Working with MACH will allow us to be much more strategic in the way we run our roaming businesses. In addition to the anticipated cost and efficiency benefits, MACH’s dynamic reporting will allow us to offer customers roaming packages based on a greater understanding of their usage patterns across our group operations. This approach will allow us to be much more comprehensive in the way we organise our roaming business and ultimately deliver a strategy that will both benefit our customers and help us to grow revenue.”

Morten Brøgger, Chief Executive Officer, MACH, explains: ”The challenges facing group telecoms operators are very specific. They need to find ways of consolidating business intelligence – the lifeblood of any good roaming strategy – in order to have a better understanding of how their subscribers consume services when abroad, in order to consolidate their buying and selling power when negotiating with roaming partners, and in order to align performance monitoring and controls across different member companies. MACH’s business intelligence solutions will deliver Bharti Airtel with just that, allowing it to grow its operations while reducing costs through the standardisation of its roaming infrastructure.”

Note to Editors:

MACH will provide a full portfolio of roaming services to Airtel in the following 16 countries: Tanzania, Ghana, Madagascar, Nigeria, Kenya, Malawi, Gabon, Congo S. A, Chad, Zambia, Congo DRC, Burkina Faso, Uganda, Niger, Sierra Leone, Seychelles.

About Bharti Airtel

Bharti Airtel Limited is a leading integrated telecommunications company with operations in 19 countries across Asia and Africa. Headquartered in New Delhi, India the Company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G mobile services, fixed line and DSL broadband, IPTV, DTH, enterprises services and NLD/ILD services. In the rest of the geographies it offers 2G, 3G mobile voice services. Bharti Airtel had over 243 million customers across its operations at the end of December 2011. To know more please visit,

About MACH

MACH connects and monetizes the telecom world with its comprehensive and growing portfolio of cloud-based communication services. It provides its 650 operator customers with solutions to monetize mobile data, simplify interoperability between networks, optimize wholesale processes and protect revenues. MACH is the largest provider of data and financial clearing solutions for wireless roaming and operates the globe’s largest and fastest growing open connectivity roaming hub, Link2One. It inserts the operator in the content and application value chain and serves the reseller and wholesaler community with its A2P messaging solutions. Headquartered in Luxembourg, MACH has offices in 12 countries. Its customers include Orange, Telefonica, T-Mobile, Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For more information, visit



Eileen Preston, Global PR Manager
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Disclaimer: The views and opinions expressed in this article/press release are those of the authors and do not necessarily reflect the approved policy or position of the GSMA or its subsidiaries.

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