Monitise welcomes launch of MMN’s simply tap

Monitise plc (LSE: MONI), the technology company delivering mobile banking, payments and commerce networks worldwide, is delighted to welcome the launch of the Mobile Money Network’s instant mobile checkout, Simply Tap. MONITISE WELCOMES LAUNCH OF MMN’S SIMPLY TAP

Monitise plc (LSE: MONI), the technology company delivering mobile banking, payments and commerce networks worldwide, is delighted to welcome the launch of the Mobile Money Network’s instant mobile checkout, Simply Tap.

Monitise is a joint venture partner in MMN and developed the technology platform for the launch, which has just gone live with Carphone Warehouse among the first major retailers to integrate Simply Tap into how its customers shop via their mobile handsets.

Monitise Group Chief Executive Alastair Lukies commented:

“It is great to see Simply Tap live. The UK now has a bank-grade, interoperable infrastructure for secure, fast and simple mobile shopping. This will inevitably change the way we pay and shop, just like cash did thousands of years ago, bank cards did 50 years ago and the Internet did a decade ago. What seems like an innovation today will be mainstream in a few years time, just as ATMs have become.

“The response to Simply Tap and the proposition it offers retailers, media partners, banks and payments companies has been very positive. We have more innovations planned over the coming 12 months, which will revolutionise the way consumers shop via mobile. Consumers choose retailers in the high street by voting with their feet, they will now vote with their fingers and thumbs via Simply Tap too.”

The announcement issued by Mobile Money Network can be found below.


Monitise Group

Alastair Lukies, CEO
Tel: 020 7947 4300
Lee Cameron, CCO
John Brougham, CFO
Tom Spurgeon, Finance Director and Company Secretary
Gavin Haycock, Communications Director

FTI Consulting

Charles Palmer
Tel: 020 7831 3113
Jon Snowball

About Monitise

Monitise plc (LSE: MONI.L) is a technology company delivering mobile banking, payments and commerce networks worldwide with the proven technology and expertise to enable financial institutions and other service providers to offer a wide range of services to their customers in developed and emerging markets.

With live services in the UK, the US, India and Africa, the company is working with international partners to extend trusted and secure mobile banking, payment and commerce services in territories worldwide, including Europe, Asia Pacific and Latin America. Monitise has a global alliance agreement with Visa Inc. and a strategic partnership with Visa Europe. Other leading partners and clients include FIS, RBS, NatWest, HSBC, Lloyds Banking Group, First Direct, U.S. Bank, Ulster Bank, Standard Chartered Bank, Travelex, Vocalink, Vodafone, Orange, O2, T-Mobile, 3 UK, Research In Motion, Best Buy Europe, The Carphone Warehouse, First Eastern, Astra, JETCO and PCCW mobile.

More information is available at



First of its kind mobile payments system goes live and is set to change the way people shop forever

London, 4 November 2011: The Mobile Money Network™ (MMN) can today announce that its instant mobile checkout, Simply Tap™, is live. Carphone Warehouse, with Best Buy Europe, is one of the first major retailers to integrate Simply Tap™ into its customer experience with shoppers able to buy directly from Carphone Warehouse advertising, direct marketing, website and buyer’s guide. Carphone Warehouse and Best Buy Europe are joined in this launch phase by Thorntons, Goldsmiths,, Pretty Green and Together with its first set of retail partners, MMN expects to benefit from learning about how real customers will change the way they shop using their mobile. Further major retail partners that MMN is already engaged with will be announced over the coming weeks and months.

To celebrate the launch, The Mobile Money Network™ is offering Simply Tap™ users £10 cash back on their first purchase of a range of products from its retail partners. The launch is being supported by a seven figure marketing campaign that will span social and digital channels with nationwide marketing support from Carphone Warehouse. In addition, from day one, shoppers registering with Simply Tap™ will get access to a range of unique offers accessed via the in-app marketing.

Simply Tap™ is a new innovation that only requires a customer to go through a one-off registration process to securely capture information such as preferred card details and delivery address. Customers can then use the Simply Tap™ service on their mobile phones to order products they see anywhere by tapping a code into their mobile phone, saving them time and allowing retailers to maximise sales.
Simply Tap™ is built on the Monitise payments platform used by major banks and payment card businesses.

“This initial launch phase is all about gathering as much intelligence as possible,” says John Milliken, Managing Director of The Mobile Money Network. “We expect to learn an enormous amount about how consumers want to use their mobiles to shop. We are already developing the second version of the app where you can expect to see image recognition as a major feature.”

Andrew Harrison, CEO of Best Buy Europe and Carphone Warehouse comments: “Simply Tap™ will provide retailers with compelling new options when it comes to marketing and selling products. For our customers, it has to be all about convenience. Customers want to be able to pay for goods via any device and on any network. Today is evidence of a shared vision amongst UK retailers and we look forward to our staff and partners being the first in the world to use this genuinely unique service.”

Kathryn Middleton, Head of Brand & Customer Communications at Thorntons explains: “Thorntons is a true multi-channel retailer with 600 stores and franchises, a strong direct business through, and a thriving commercial business, supplying the major supermarkets. This partnership with The Mobile Money Network expands Thorntons presence in the growing mobile channel, which is a critical part of any retailer’s future. Simply Tap is going to make Christmas shopping on the move incredibly easy, so customers can buy their Thorntons chocolates wherever they are.”

Nigel Grant, Brand Director of Pretty Green says: “Pretty Green isn’t your average fashion brand and it is our priority to be at the forefront of retail developments. We know our customers and understand they want to shop as easily as possible; using Simply Tap™ will make the experience quicker, easier and more efficient for them. Being able to browse for the clothes you want, order them for whenever you want, and have them delivered directly to your door, all through your mobile phone is ideal for all of our customers.”

Sir Stuart Rose, Non-Executive Chairman of the Mobile Money Network™ comments: “For a growing number of retailers, we are cutting through all of the complexity of mobile commerce by offering a common platform that addresses real retailer and consumer needs today. At our launch event in March we asked the retailers in attendance to work together to give consumers a new way to buy the products and services they need and want. Today marks the first step on the journey to realising our vision and it is fantastic to have so many retail brands coming together to make this a reality for shoppers.”

Nick Holland, Senior Analyst at Yankee Group comments: “Mobile payments are about far more than a financial transaction and this service will enable retailers to capitalise on the fusion of physical and virtual worlds using mobile technology as a conduit. Happier customers and increased revenues – what’s not to like?”

The first retailers launch Simply Tap™ this week.

Disclaimer: The views and opinions expressed in this article/press release are those of the authors and do not necessarily reflect the approved policy or position of the GSMA or its subsidiaries.

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