TNS Enterprise Branded Calling Wins ‘Digital Identity Innovation Award’ in 7th Annual FinTech Breakthrough Awards Program

TNS Enterprise Branded Calling Wins ‘Digital Identity Innovation Award’ in 7th Annual FinTech Breakthrough Awards Program image

Prestigious international awards program recognizes outstanding financial technology products and companies


Reston, VA, March 30, 2023 – Transaction Network Services (TNS) today announced that its Enterprise Branded Calling solution is the recipient of the ‘Digital Identity Innovation Award’ in the 7th Annual FinTech Breakthrough Awards program. Conducted by FinTech Breakthrough, the independent market intelligence organization recognizes the top companies, technologies and products in the global FinTech market today.


TNS Enterprise Branded Calling allows financial service organizations to deliver trusted call content on incoming call screens, prompting consumers to engage more frequently and positively with voice calls. By using this technology, legitimate financial institutions can more easily provide customers with the information they need, making mobile subscribers more than 60% more likely to answer the call according to survey data.


In addition to helping boost brand reputation, the TNS Communications Market solution empowers call agents to work more efficiently with the call information and analytics they need to optimize communications. Financial organizations receive the data they need to scale and gain greater insight into the number of calls delivered, answered, declined, missed and called back.


“We know that financial organizations and companies want to engender more trust with the customers they are trying to reach – a critical component to superior client service,” said Mike Keegan, Chief Executive Officer, TNS. “TNS has over 10 years of experience in call identification and branded calling and our research shows that 70% of US adults never answer a phone call from an unknown number. The ROI for Enterprise Branded Calling has proven to be significant, with one financial services organization reporting an 133% increase in answer rate. TNS Enterprise Branded Calling helps financial organizations start off customer interactions on the right foot by restoring trust in voice calling, and we are thrilled that this solution is being honored in the 7th Annual FinTech Breakthrough Awards program.”


The FinTech Breakthrough Awards is the premier awards program founded to recognize the FinTech innovators, leaders and visionaries in a range of categories, with the 2023 program attracting more than 4,000 nominations from across the globe.


“Americans received a relentless barrage of robocalls throughout the last few years and these unwanted calls eliminate trust in voice calling – creating a significant challenge for banks and financial services organizations,” said James Johnson, Managing Director, FinTech Breakthrough. “Unable to reach customers through the voice channel, these financial institutions are eyeing FinTech solutions to enhance the customer experience. TNS Enterprise Branded Calling helps relieve this financial services pain point and has stood out in the market by helping to improve the customer experience and drive increased revenue to boost the bottom line. Congratulations to the TNS team on being our pick for the ‘Digital Identity Innovation Award’ for 2023.”


TNS Enterprise Branded Calling also helps improve financial companies’ lead-generation processes. Whether it’s a bank following up with consumers about opening a new account or a brokerage firm confirming the purchase of a stock position, branded calling solutions enable financial services firms to engage with their customers more efficiently. Additional industry applications include healthcare, hospitality and retail. For more information visit




About TNS

TNS, a market leader in call analytics and robocall mitigation, provides an end-to-end ecosystem for protecting and restoring trust in voice. TNS addresses the full needs of wireless and wireline operators globally with TNS Call Guardian®  , the industry-leading call analytics solution that protects subscribers from high risk and nuisance robocalls. In addition, its Enterprise Branded Calling solution is the core component of its Identity Analytics Suite that is taking the next step in enriching consumer engagement making voice calling an integral part of an omnichannel customer experience program. TNS analyzes over one billion call events across more than 500 operators every single day, enabling carriers to identify more unwanted robocalls. For additional information visit:


About FinTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for technology innovation and leadership around the globe, the FinTech Breakthrough Awards program is devoted to honoring excellence in financial technology and services companies and products. The FinTech Breakthrough Awards provide public recognition for the achievements of FinTech companies and products in categories including Payments, Personal Finance, Wealth Management, Fraud Protection, Banking, Lending, RegTech, InsurTech and more. For more information visit


Company Contact:


Clare Cockroft/Bronte Saulle


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Media Contact:

Bluetext for TNS

Thomas Walter


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