Wednesday April 24, 2024

Why user consent is a good thing for the operators

Person looking at mobile phone smiling, light is reflecting on face in dark room

In the contemporary business landscape, GDPR and privacy policies pose substantial challenges for global businesses. Yet, within these challenges lie untapped growth opportunities.

Central to GDPR is securing consent from subscribers, not just for responsible data handling but also for fostering increased subscriber engagement. When subscribers willingly provide their consent, operators fulfill the mandatory obligations of data handling and open doors to valuable interactions. This aspect becomes a catalyst for fostering subscriber loyalty by delivering relevant offers.

Moreover, this consent-driven approach dovetails seamlessly with a subscriber education marketing strategy. The operator not only becomes a contractor who gives services for money but also helps to find the services and goods for the subscriber’s needs. This strategy not indiscriminately operates but rather focuses on what the subscriber truly requires — achieved through behavior analysis, understanding their searches, and delivering what is currently pertinent.

By obtaining consent, operators can:

🟡 Enhance subscriber interaction: Deliver tailored offers for increased loyalty.

🟡 Adopt subscriber education marketing: Guide subscriber choices based on behavior analysis, building trust.

🟡 Generate revenue opportunities: Introduce user-friendly offerings and collaborate with advertisers for additional income.

🟡 Monetize data responsibly: Utilize consent-based data for operational efficiency and responsible data monetization.

In summary, obtaining subscriber consent transforms data management into a benefit for operators. It not only ensures compliance with regulatory obligations but also becomes a strategic asset, enabling personalized interactions and the implementation of subscriber-centric marketing strategies. The storage of personal information becomes an asset, driving not only subscriber satisfaction but also revenue growth through thoughtful and relevant engagement.

As a result, companies can use GDPR issues as a springboard for innovation and subscriber-centric strategies.


For more details refer to afina at [email protected]

Disclaimer: The views and opinions expressed in this article/press release are those of the authors and do not necessarily reflect the approved policy or position of the GSMA or its subsidiaries.

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