Airtel Africa Selects Comviva’s Dynamic Discounting Solution for 5 African Countries

  • Airtel subscribers will now experience reduced congestion at peak traffic times
  • Users can make more and longer calls for the same amount of money

New Delhi, November 14, 2011 – Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it has partnered with Airtel Africa, a leading global telecommunications company with operations in 19 countries across Asia and Africa, to deploy its Usage & Retention solution – Dynamic Discounting. With this solution Airtel Africa can entice subscribers to switch the timing of their calls and extend the duration of their calls by offering dynamic pricing.

The service has already been launched in Gabon and has achieved excellent uptake, as over 25% of the customers enrolled for the services within the first week of launch. Implementations at Airtel Chad, Madagascar, Burkina Faso and Congo DRC are underway and will be launched in phases.

Announcing the partnership, Manoranjan Mohapatra, CEO, Comviva said, “The growing maturity of the mobile wireless marketplace signals to operators that they must find new ways to sustain revenue growth. Therefore, efficient utilization of network capacity is a vital profit maximizer, whilst the ability to react in real-time with demand-driven pricing propositions is a critical revenue optimizer.”

“Our Dynamic Discounting solution will enable airtel to grow traffic and revenues at a lower marginal cost by achieving higher network utilization through the loading of incremental traffic. The solution will further optimize their marketing costs by reducing the need for reactive churn prevention and win back efforts,” further added Mr. Mohapatra.

Speaking on the partnership, Andre Beyers, Chief Marketing Officer, Airtel Africa said, “As we expand our footprint in Africa, we continue to focus on value added services to increase our customer base in the region. Dynamic tariffs will improve affordability of telecom services for our customers in base of pyramid segments, who conventionally use the phone for outbound rather than inbound calls, opening up an entirely new target segment. With this solution our customer will further experience reduced congestion at peak traffic times and improved service quality.”

Equipped with powerful sophisticated analytic tools that measure network capacity utilization and model price and consumer demand, the Dynamic Discounting solution allows operators to optimally define tariffs proportionate to the load at a specific cell location. By offering tariff rates that encourage higher usage during slow periods and by enabling differentiated pricing based on usage data, operators maximize revenues, whilst shifting traffic load to non-peak hours drives utilization of under loaded cells, thereby saving on capex and opex.

Additional Information

About Airtel Africa

Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers in India. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel had over 234 million customers across its operations at the end of September 2011. To know more please visit,

About Comviva Technologies Limited

Comviva is the global leader in providing mobile solutions beyond VAS. With an extensive portfolio of solutions spanning VAS infrastructure, application delivery platforms and customer-facing applications, Comviva enables mobile service providers to enrich mobile users’ lives, whilst rationalizing costs, accelerating revenue growth and enhancing customer lifetime value. Comviva’s solutions are deployed by service providers in over 85 countries and power services to more than 850 million mobile subscribers globally. For more information, please visit

Disclaimer: The views and opinions expressed in this article/press release are those of the authors and do not necessarily reflect the approved policy or position of the GSMA or its subsidiaries.

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