Digital content market will increase to 1.26m euros in 2019
Mobile billing method reaches a potential of 49m mobile subscribers
Brunn a. Geb./Vienna (Austria), 10th December 2015 – DIMOCO – a leading European carrier billing provider http://www.dimoco.eu – scores with another market report. With 49m mobile subscribers, a 110.4% mobile (vs. 54.4% credit card) and a 54.5% smartphone penetration rate, Spain is one of the most highly developed mobile and carrier billing markets in Europe. (Juniper Research) With DIMOCO Carrier Billing, online merchants can bill their consumers via their mobile network operator invoice. According to PwC, the digital content market will grow from a revenue of 900m in 2015 to a revenue of 1.26m in 2019.
“Billing 49 million mobile subscribers with only one interface is a powerful stroke rate. The Spanish carrier billing market is one of the most interesting ones in Europe,” says Gerald Tauchner, DIMOCO President and CEO.
DIMOCO market report shows carrier billing usage in Spain
DIMOCO publishes carrier billing market report on Spain. After Germany, France and Italy – the carrier billing provider is now focusing on its fourth market. With a smartphone penetration rate of 54.5% and a mobile penetration rate of 110.4% (vs. 54.4% credit card penetration rate), Spain is one of the most highly developed mobile markets in Europe. 49 million Spanish mobile subscribers are spread amongst Telefónica (brand: Movistar with 35.8% market share), Vodafone (30.2% market share) as well as Orange (market share of 25.7%) and Yoigo (market share of 8.2%). (Juniper Research)
With carrier billing, DIMOCO allows everyone with a cell phone to buy products online, as well as for online merchants to bill their goods & services, hence this billing option in Spain is also the digital payment method with the highest reach. According to Juniper Research, DIMOCO Carrier Billing generates a conversion rate 7 times higher on first time transactions and 21 times higher on multiple transactions. DIMOCO Carrier Billing on the Spanish market is available for mobile as well as classic web, allowing for billing of one-time purchases up to 30 euros and subscription orders up to 6 euros/week (depending on the network operator).
Digital content market Spain: eGames and ePublishing are the winners
According to Price Waterhouse Coopers, the Spanish digital content market will continue its revenue growth from 900m euros in 2015 to 1.26m euros in 2019. The biggest area, eGames will generate revenues of 558m euros in 2015 and 698m euros in 2019. Revenues in the area of publications, including eBooks, eMagazines and eNewspapers, are expected to increase by 1.6 times, from 206m euros in 2015 to 331m euros in 2019. The smallest digital content division, Home Videos, packs a punch by generating the largest increase of 1.9 % (56m euros in 2015 to 109m euros in 2019). Digital music is expected to have revenues of 80m euros in 2015 and 122m euros in 2019.
DIMOCO carrier billing market special sources
· DIMOCO and Juniper Research white paper: “The future of Carrier Billing in Europe” (2015)
· World Bank, (September 2015)
· VAT Live, (September 2015)
· PwC “Entertainment and Media Outlook 2015-2019”,
· DIMOCO, Country Fact Sheet Spain
· Juniper Research (July 2015)
About DIMOCO
Leading carrier billing and mobile messaging, DIMOCO unites two business areas under one umbrella brand. While the carrier billing provider, DIMOCO Europe, services companies by billing their goods & services via the mobile network operator’s bill in Europe, DIMOCO Messaging handles A2P SMS messages worldwide. http://www.dimoco.at/presse.html
Press Officer
Margit Anglmaier; DIMOCO Europe GmbH
Europaring F15/302, A-2345 Brunn am Gebirge
Tel: +43/1/33 66 888-2059; E-Mail: [email protected]; http://www.dimoco.eu
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