Over 80 percent of smartphone users worldwide use text messaging at least once a month. Now the mobile industry is building on the success of Short Message Service (SMS) with Rich Business Messaging, powered by Rich Communication
Services (RCS). Rich business messaging ultimately promises the same inter-operator ubiquity as SMS, along with enhanced features that consumers use on internet messaging platforms, such as read receipts, video, group chat and paying for services.
But for Rich business messaging to live up to its potential, service providers and businesses must provide consumers with the information they need to trust those chatbots and the conversations they represent.
Read more about it: RCS Market Brief 04212020