Route Mobile announces new international company structure

Mumbai, India — Route Mobile Limited, a global leading messaging and voice API company, today announced a new international company structure. Effective immediately, the new structure is aimed at driving growth and profitability across the organisation while better aligning the company’s international strategy and operations.

“Today’s announcement highlights our ambitious agenda for the years to come. We are growing at a rapid pace and streamlining our international company structure was a natural progression; we have the rare opportunity to make a second first impression in some markets, ensuring we offer first-class customer service and quality products. At the same time we want to further strengthen our local operations through effective leadership,“ said Rajdip Gupta, Group CEO & Co-Founder of Route Mobile Limited.

Be local, serve local

Route Mobile’s move towards a more regional structure follows some of the company’s recent international expansions. It will facilitate a more tailored approach to create better synergies with customers, leveraging local market knowledge and the benefit of being able to keep up with local trends through consistent monitoring and quick analyses.

Effective immediately, the company will be structured according to the following regions:

Route Mobile Limited Group Group CEO Mr Rajdip Gupta

India CEO – India Mr Tushar Agnihotri

Asia-Pacific (APAC) CEO – APAC to be announced

Middle East and Africa CEO – Middle East & Africa Mr Sharad Kumar Thukral

Europe CEO – Europe Mr Jeroen Weijenberg (Jerry)

Latin America (LATAM) CEO – LATAM to be announced

Responsible for overall development and growth of their respective region, each regional CEO will report into Rajdip Gupta, Group CEO.

He commented: “This new international company structure will allow us to move quicker and become more agile. By appointing inspirational and experienced global leaders we are laying the foundation for Route Mobile to flourish as a leader in messaging & voice API solutions.”

Further details about the new regional structures will be released in due course.

For more information on the Route Mobile leadership team, please visit www.routemobile.com

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About Route Mobile Limited

Route Mobile Limited (RML) is a leading global messaging and voice API company with a revenue of USD 60 million in the previous financial year. Providing enterprises, aggregators, resellers and mobile network operators (MNOs) worldwide with tailored mobile technology solutions RML simplifies communications and helps customers bring their messages to life. Through its portfolio of comprehensive, flexible & innovative solutions including Mobile Messaging, 2way Messaging, HLR Number Lookup, SMS Firewall, Voice and Interactive Voice Response (IVR) Route Mobile meets and exceeds its customer’s requirements. Currently, RML routes approximately 2 billion messages per month.

Established 2004 in Mumbai (India) where the company is still headquartered, RML has more than 300 employees across their HQ and offices in New Delhi, Pune, Hyderabad, London, Dubai, Lagos, Accra and Cape Town.

For more information, visit www.routemobile.com

Disclaimer: The views and opinions expressed in this article/press release are those of the authors and do not necessarily reflect the approved policy or position of the GSMA or its subsidiaries.

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