Berne, Switzerland, 29/03/2012. Sicap Intelligence takes the guesswork out of service marketing for operators. Common marketing questions such as « Are enough of our customers using smartphones for us to launch a Facebook mobile access offer? » are answered by the sicap Device Base Analysis service, promoted at the recent Mobile World Congress 2012.
Reaction to the sicap service has been enthusiastic. “Our operator customers are often surprised to find out that Industry statistics are way off the mark when placed alongside real findings in their network” said Mr Fabrice Valois, Director of Device and SIM Business Line at sicap.
Sicap Device Base Analysis has recently given Eagle Mobile in Albania a complete picture of devices being used. In Eagle Mobile’s case, the results show the popularity of their subsidised Eagle-branded devices against smartphones and feature phones purchased from uncontrolled channels, outside Eagle Mobile’s point-of-sale control.
Mr Murat Gurkas, Marketing Director of Eagle Mobile said of the analysis that “It was important for us to get a real life snapshot of which devices are being used by our subscribers in order for us to know our subscribers better, anticipate their needs in the near future, and be able to roll out special offers at the right moment in time. Sicap Intelligence has helped us achieve this”.
Details of mobile devices according to type, model, features or capabilities are captured and graphically exposed for service marketing purposes by sicap Intelligence. All operators who have so far benefited from the sicap service have been able to make more accurate return on investment predictions for their promotions, and have gained a competitive market advantage in their country.
Eagle Mobile is an Albanian GSM operator which entered as the third GSM operator in Albania in 2008. Within 6 months, the company attained coverage of the entire territory of Albania, exceeding all predictions. Eagle Mobile has the most recent mobile technology and of course the most contemporary services. Albanians can now access and enjoy several services for the first time.
Sicap software solutions empower mobile operators to deliver a superior subscriber experience, create new revenue streams and reduce operating costs.
Sicap develops and implements solutions across the value chain, including DM, billing and loyalty, m-money, and USSD solutions. Present in 120 networks, serving 835 million subscribers in 75 countries worldwide.