5G Smartphone Upgrades and the Secondary Device Deluge

Friday 14 Feb 2020 | Case Study | Member Resources |

5G Smartphone Upgrades and the Secondary Device Deluge image

It’s been a difficult few years for smartphone manufacturers. Global sales for new smartphones declined by 2 percent year-on-year in 2019 to their lowest level since 2010. Global consumers have opted instead to hold onto their smartphones for longer, rather than engage in regular upgrade cycles. The good news for OEMs and operators however, is that new smartphone sales will again see growth in 2020, with Gartner predicting an increase of 1.7 percent. The arrival of 5G is a major catalyst for this market recovery with consumers increasingly captivated by the speed and service enhancements it promises.