Comviva expands its Mobile Internet Offerings into Swaziland

Wednesday 14 Nov 2012 | Member Press Release |

  • Will  improve subscribers’ Internet experience, accelerate download speeds by 40%, grow mobile Internet traffic by more than 50% and ARPU by 25% – all in the next 6 months
  • Comviva’s Mobile Internet Gateway (MIG) module  to spur overall data growth in  Swaziland and attract  more users to access Internet on the move

AfricaCom (Cape Town), November 14, 2012 – Comviva, the global leader in providing mobile solutions beyond VAS, today announced that its Mobile Internet Gateway (MIG) is ready for launch within a leading operator in Swaziland. The solution is aimed at offering improved user experience, faster downloads speed and is targeted to increase overall data consumption and data APRU of the operator.

This deal for Comviva comes within a year since its last deployment for data caching and acceleration solution in South Africa, where an identical solution was deployed with a leading group operator. The solution in South Africa witnessed a 100% increase in the total number of transactions and a 30% increase in the cache hits handled by the system. The data solution deployed further resulted in a 14% increase in the subscriber base and a growth of 22% in data volume.

“We are excited to expand our footprint in the continent and offer compelling mobile data user experience to subscribers. With this deployment we are moving ahead with our strategy to play a vital role in increasing the number of internet users in the continent and contribute to improve their overall data experience. We expect the solution to extend and cover mobile broadband users in the near future, thereby providing its benefits to a larger base of subscribers.  This will ensure delivery of a rewarding multimedia experience on a wide range of smartphones, tablets and laptops. We believe this is the right time for service provider to gear up to monetize the mobile data explosion and ensure enhanced customer experience and services”, said, Mayank Sharma, Head of Africa Region at Comviva

“This solution will cater to the dynamic and unique needs of subscribers in Swaziland and will help Operators bring the Internet closer to the masses and further lift the overall strata of people in Swaziland. With this deployment, Comviva is looking to reduce Operators’ internet bandwidth cost by more than 25%, thereby reducing the overall cost of accessing the internet,” added, Madan Onkar, Head of Internet and Broadband Solutions Division at Comviva.

MIG is an integral part of Comviva’s Mobile Data Platform designed to deliver a compelling Mobile Internet user experience, attributed to advanced techniques such as optimization, acceleration, caching, content adaptation, and personalization, thus helping operators to provide faster, smoother, highly personalized and consistent mobile internet experience to their subscribers. MIG delivers a seamless customer experience by adapting and supporting real-time delivery of rich web content and applications to any mobile device. Comviva’s MIG platform has been deployed by major telecom operators across the globe, managing mobile data traffic and supporting over 450 million subscribers.

Comviva has been delivering mobile data solutions for over a decade and is an integral part of over 80 operators’ mobile data strategy across 40 plus countries. Comviva has evolved its mobile data offerings to enable efficient and effective handling of the various types of data traffic – from WAP to HTTP to multimedia and video. To address the growing complexity of operators’ mobile data issues, Comviva enables operators to adopt a comprehensive approach to mobile data management.

Currently the mobile penetration in Swaziland is about 65% and about a third of this population use internet on their mobile phones. With mostly younger demographics and about a quarter of them in urban areas, mobile internet has gained increasing popularity, as 92.5% of facebook users in Swaziland use the application on their mobile phones.

Disclaimer: The views and opinions expressed in this article/press release are those of the authors and do not necessarily reflect the approved policy or position of the GSMA or its subsidiaries.