Comviva’s Mobile Data Platform Spurs Mobile Data Traffic Growth in Emerging Markets
Introduces its unique data packages for operators to bolster data traffic towards increased ARPU
- Enables 70% improvement in download speed
- 50% reduction in Total Cost to Operator through MDP
Comviva, the global leader in providing mobile solutions beyond VAS, today introduced data packages for its Mobile Data Platform (MDP), to provide complete control of the data pipe to the operators across emerging markets including Middle East, Africa, Latin America, Europe and Asia.
Comviva’s new mobile data packages introduced are designed to suit different market segments depending on the traffic volume & future growth in the subscriber base. The new packages are MDP 500 for scalability upto 500Mbps, MDP 1000 for upto 4Gbps and MDP 5000 for capacity of upto 30Gbps. These packages are designed to take care of current needs plus scalability requirements, so that capacity upgrades are non-disruptive.
Vikram Shanbhag, Vice President, Mobile Messaging Solutions, Comviva said “In the struggle to maintain a high performance network, improve scalability, encourage long term customer loyalty and provide differentiated services, operators face a challenge in managing the explosive data pipe. The exponential rise in traffic volumes has led to higher network congestion. Aligned to the expected data demand, Comviva’s future proof Mobile Data Platform supports increasing data usage while significantly reducing operators’ investment on Capex and Opex.”
“Also with the increased adoption of smart phones, subscribers expect a PC like experience on their mobile device. As the demand for mobile data is growing by leaps and bounds, operators around the world are presented with a unique opportunity to generate new revenue streams and grow their business,” further added Shanbhag.
With over 10 years of experience in managing mobile data pipes for more than 80 operators globally across 40 plus countries, Comviva is ideally placed to be the leader in evolving an operator’s mobile data strategy. Comviva’s award-winning Mobile Data Platform (MDP) enables mobile operators and wireless service providers to effectively manage, optimize and monetize the broadband data traffic to deliver a better service experience – while reducing investment in Capex and Opex. MDP is a comprehensive suite, offering acceleration, smart caching, video caching, P2P caching, policy & bandwidth management, DPI based profiling and inline billing.
According to a 2011 Cisco Report, Mobile data traffic will grow at a compound annual growth rate (CAGR) of 92 percent from 2010 to 2015. Furthermore it is estimated that 2/3rd of world’s mobile data traffic will be video by 2015.