Mobile Internet Skills Training Toolkit

Mobile
Internet Skills
Training
Toolkit

<p>Mobile<br />
Internet Skills<br />
Training<br />
Toolkit</p>

Introducing the toolkit

Mobile phones are much more than just a tool for making calls.

Increasingly they are the primary way people across the world access the internet. Whilst the internet can provide a wide range of benefits to the user, it requires specific skills and knowledge to use a mobile phone effectively. This means that people who lack the skills and understanding are unable to access these life-enhancing services.

Please feel free to download, print and use any, or all, of these training materials. To reuse, host or access the source files for this material, please contact connectedsociety@gsma.com

The complete version of the Mobile Internet Skills Training Toolkit (MISTT) is available in English, Bengali, French, Hindi, Kinyarwanda and Swahili.

*This version of the MISTT was developed with only four modules - introduction to the internet, Google, WhatsApp and YouTube.

1
2
3
4
5
6

1. INTRODUCTION TO THE MOBILE INTERNET SKILLS TRAINING TOOLKIT (MISTT)

What is the Mobile Internet Skills Training Toolkit? And why is it useful for your organisation?
MISTT is a toolkit for organisation who want to introduce the mobile internet to first time smartphone users. It takes trainees from basic communication skills, through to more complex skills, such as searching the internet. MISTT covers eight key topics: Introduction to the internet, Facebook, WhatsApp, Wikipedia, YouTube, Google and Safety and Cost. These modules can be followed consecutively or used as a stand-alone training session.

The MISTT was originally developed in Maharashtra, India. Demand from other Mobile Network Operators led to the translation of the MISTT into additional languages to cater for their customer base. The MISTT is now available in Bengali, French, Hindi Kinyarwanda and Swahili.

Please move through the carousel for more sections

2. Mobile internet skills training: driving digital inclusion in Rwanda

A lack of basic digital skills is one of the key barriers to internet adoption across the world. In order to rectify this, the GSMA’s Connected Society team has developed the Mobile Internet Skills Training Toolkit (MISTT), a set of resources for organisations (including MNOs) interested in conveying the fundamentals via the most commonly used internet services (WhatsApp, Facebook, Google, YouTube and Wikipedia).

A pilot study of the toolkit was conducted in Sub Sahara Africa, by the mobile network operator Tigo Rwanda. This resulted in over 300 sales agents being trained to use the MISTT, who in turn trained over 250,000 data paying customers.

Overall, Tigo Rwanda witnessed substantial benefits with 77% of MISTT trained customers increase their data usage in the period after their sales agents introduced the training, and MISTT trained sales agents managed to increase the number of new data subscribers by 15%. This lead to a 240% increase in quarterly return on investment.

3. TIGO RWANDA CASE STUDY

In June 2017, MISTT was localised in Rwanda by Tigo, where over 300 agents received training as part of a pilot. This case study outlines the lessons learnt from the pilot implementation. Overall this was positive for Tigo: 77% of MISTT trained customers increased their data usage in the period after their sales agents introduced the training and MISTT trained sales agents managed to increase the number of new data subscribers by 15% (compared to the average month, pre training). It also led to higher data revenues for Tigo: the MISTT group significantly outperformed a ‘control’ group of mobile agents (15% versus 9%). Finally, the pilot represented a cost effective way of increasing data usage and revenues: MISTT covered the incremental cost per customer in the first month, with an ROI of 13% in a month and 240% in a quarter.

Download here

Please move through the carousel for more sections

4. How to Design a Mobile Internet Skills Training Toolkit

When developing the original MISTT in 2016, we also developed this "How To Guide" was as a companion piece. It explains how organisations can develop similar resources to help train people in basic mobile internet skills. In it, you will find recommendations, resources and examples of how to develop sessions that are tailored to your audiences.

Download this "How To Guide" to design your own mobile internet training sessions.

5. Introduction to the Mobile Internet Skills Training Toolkit

This video introduces the aims and scope of the GSMA Connected Society new Mobile Internet Skills Training Toolkit. It contains views and insights from our partners in designing and building the MISTT from Telenor, Idea Cellular and the Digital Empowerment Foundation.

6. Teaching the MISTT to the unconnected in Pune

This video introduces the aims and scope of the GSMA Connected Society new Mobile Internet Skills Training Toolkit. It contains views and insights from our partners in designing and building the MISTT from Telenor, Idea Cellular and the Digital Empowerment Foundation.

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organizations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, and the Mobile 360 Series conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA

About M4D

GSMA Mobile for Development brings together our members, the wider mobile industry and the development community to deliver life-enhancing mobile services to the underserved. We identify opportunities to extend digital inclusion, accelerate the mobile money ecosystem, and use mobile as a source of identification. We work to catalyse the development of scalable and commercially viable mobile services with the maximum socio-economic impact. Since the establishment of the GSMA Mobile for Development, we have partnered with over 50 mobile operators to roll out initiatives across more than 50 countries.

For more information, please visit the GSMA Mobile for Development website at www.gsma.com. Follow the GSMA Mobile for Development on Twitter: @GSMAm4d