Case study: Dialog’s 5 Star Partner Programme – Integrating women into the rural retail chain

February 21, 2014 | Connected Women | South Asia | Sri Lanka | Connected Women

Creating a rural network of trained female retailers can be an effective way for mobile operators to reach new rural women customers. This case study of Dialog’s “5 Star Partner” programme in Sri Lanka reveals the social and commercial benefits and offers practical insights for operators seeking to replicate a similar approach in their own markets.

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