Hello Tractor

Nigeria | Agriculture, Climate, Logistics, Operations and distribution

The company

Hello Tractor is a digital platform connecting tractor owners and farmers through a farm equipment sharing app and GPS fleet management solution. This helps farming communities improve planning and preparedness in the face of unpredictable rainfall patterns.

Problem

Manual labour is 2.5 times more expensive and 40 times slower than modern tractors. Despite inefficiencies, small-scale farmers in Africa cannot afford machinery like tractors and combine harvesters. Irregular and unpredictable rainfall patterns, combined with a lack of data on mechanisation services that cause significant tractor service delays and underuse, lead to low crop yields.

GSMA project

In November 2022, Hello Tractor received a GSMA grant to optimise the provision of tractor services to farmers to improve harvesting and yields and build a more resilient, adaptive community of farmers and tractor owners.

Outcomes

Hello Tractor received funding from Heifer International in 2022 to provide loans for tractor purchases.

Traction

As of March 2024, more than 3,500 farmers received agricultural advisory services via SMS.
As of March 2024, more than 2,400 hectares of land were serviced with tractors.

To find out more, read the Hello Tractor case study.

Scaling journey

A message from the founder

“The need for strengthening climate resilience in potential markets in Africa has only become more acute with geo-political turmoil in the Ukraine and Russia – one of the 5 bread-baskets in the world.”

– Jehiel Oliver, Founder