Creating scalable, engaging mobile solutions for agriculture

A study of six content services in the mNutrition Initiative portfolio

Between 2014 and 2017 the GSMA worked with six mobile network operators to support the launch and scale of agricultural services. Leveraging findings from user experience design, business intelligence, and customer feedback, the product teams developed services that have cumulatively reached more than five million registered users worldwide.

SIX STORIES OF AGRICULTURAL TRANSFORMATION THROUGH MOBILE

Grameenphone Krishi Sheba

Document

Monday 31 Jul 2017 | mAgri |

Grameenphone Bangladesh scale voice-driven agricultural information service GP Krishi Sheba with a traditional value-added service marketing campaign.

Vodafone Ghana Farmer’s Club

Document

Monday 31 Jul 2017 | mAgri |

Vodafone Ghana make over 100,000 new network acquisitions through their dedicated Farmer's Club SIM with voice-driven content service and call bundle.

Telenor Pakistan Khushaal Zamindar

Document

Monday 31 Jul 2017 | mAgri |

Telenor Pakistan's voice-based agricultural service, Khushaal Zamindar, goes viral.

Ooredoo Myanmar Site Pyo

Document

Monday 31 Jul 2017 | mAgri |

Ooredoo Myanmar's agricultural smartphone app, Site Pyo, supports smallholders suffering the effects of climate change.

Airtel Malawi M’chikumbe 212

Document

Monday 31 Jul 2017 | mAgri |

Airtel Malawi's voice and text-based content service, M'chikumbe, enhances stretched government agricultural extension network.

Dialog Sri Lanka Govi Mithuru

Document

Monday 31 Jul 2017 | mAgri |

Dialog Sri Lanka reduce farmers' chemical dependency with their highly personalised Govi Mithuru service.

The mAgri programme has produced other resources on content services and the wider opportunities for mobile agriculture. Find them here. The GSMA mAgri partners on this journey included frogCentre for Agriculture and Biosciences International (CABI) and Firetail.

In collaboration with Frog, we developed the mAgri design toolkit – a practical guide for applying our user-centred design methodology throughout the product development cycle.

Do you run mAgri services? What can you tell us about the scale and impact of services in your region? Get in touch: mAgri@gsma.com.

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The mNutrition Initiative was funded by UK Aid from the UK Department for International Development.