Meet the Mobile for Development Team

Leadership

M. Yasmina McCarty

Head of Mobile for Development

M. Yasmina McCarty is the Head of Mobile for Development at the GSMA, where is responsible for nine global initiatives delivering mobile innovations in financial services, health, agriculture, digital identity, energy, water, sanitation, disaster resilience and gender equality. Her work at GSMA's Mobile for Development brings together mobile operators, tech innovators, donors, governments and policy makers and to date has had an impact on 30 million people across 45 countries. Before joining the GSMA, Yasmina co-founded GreenMango, a social enterprise in India, helping low-income entrepreneurs grow their businesses. As CEO of GreenMango, Yasmina was recognized as a TED India Fellow, Echoing Green Fellow, and Cartier Women’s Initiative Asia Laureate. Yasmina also worked in microfinance at Women’s World Banking and ACCION USA, developing customer insights and financial products in emerging markets.  Yasmina holds an MBA from London Business School and Columbia Business School and a BS cum laude from Northwestern University. In 2017 she was named as a World Economic Forum Young Global Leader.

Programme Leadership

Max Cuvellier

Head of M4D Utilities & Ecosystem Accelerator

Max is Head of the GSMA’s Mobile for Development Utilities and Ecosystem Accelerator programmes. The former works to unlock commercially sustainable business models that leverage mobile to deliver affordable and improved energy, water and sanitation services in emerging markets, while the latter supports mobile operators and innovators in driving scale in unique, commercially and socially sustainable products and services in emerging markets. Max joined the GSMA in late 2012 as the Senior Commercial Programme Manager of the Connected Women team, supporting mobile operators and partners in their efforts to target resource-poor women through grants and technical assistance; he then managed the M4D Impact programme. Prior to joining the GSMA, Max worked at Orange Middle East and Africa, first as a Project Manager, then as the Business Development & Strategic Marketing Manager, based in Jordan and in France. Max started his career as a Telecom Strategy Consultant with Altai Consulting, where he worked on projects for Roshan in Afghanistan and Asiacell in Iraq. Max holds a Masters in Management from HEC School of Management, Paris, France, and a Masters in International Management from ESADE Business School, Barcelona, Spain.

Nathan Naidoo

Interim Head of Mobile Money

Nathan Naidoo is the Director of Policy and Advocacy for the Mobile Money team, where he manages industry relations on mobile money with a broad range of external stakeholders. Before joining the GSMA in 2016, Nathan served in the global public policy team of Vodafone Group. At Vodafone, Nathan led engagement with policymakers and regulators around the world in support of the company’s successful mobile money service, M-Pesa. Nathan was also actively involved in industry initiatives during this time, including the creation of a Code of Conduct for Mobile Money Providers. Nathan previously served as a political analyst and media relations professional in Canada and the Middle East. He holds an MBA from the London Business School and an MA in Political Science from McGill University in Montreal.

Natalia Pshenichnaya

Head of mNutrition
(mAgri & mHealth)

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Kyla Reid

Head of Digital Identity & Mobile for Humanitarian Innovation

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Digital identity and Mobile for Humanitarian Innovation programmes, Kyla is responsible for working with mobile operators, governments and NGOs to identify the opportunities, barriers, and value of mobile as a scalable and trusted platform for enabling digital identity, and accelerating the impact and delivery of a digital humanitarian future. Kyla has been with the GSMA since 2012 and has played a key role in the inception and leadership of new programmes within Mobile for Development, including Mobile Health and Disaster Response. Most recently Kyla led the industry-wide Humanitarian Connectivity Charter, now with over 140 mobile operator signatories, UN and NGO endorsement and a footprint in over 107 countries. In her work at the GSMA, Kyla engages with a wide range of stakeholders from both the private and development sectors, identifying opportunities to create shared value and sustainable social impact using mobile technology. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Claire Sibthorpe

Head of Connected Women & Connected Society

Claire is the Head of Connected Women which is focused on accelerating digital and financial inclusion for women and works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. Claire has been working for 20 years with public, private and international development organisations on social policy and service delivery with a focus on information and communications technology (ICT) policy and practice. She has developed, managed and implemented programmes in Africa, Asia and the UK including as a senior consultant at Atos KPMG Consulting and at IDRC. Claire holds an MSc in Social Research Methods (2012) and an MSc in Social Policy and Planning in Developing Countries (1997) from the London School of Economics and Political Science (LSE).

Programme Management, Marketing and Regions

Philippe Bellordre

Programme Director for Mobile for Development

Philippe is the Programme Director for Mobile for Development (M4D), responsible for the delivery of the different M4D programmes, in collaboration with the M4D team, GSMA members and partners. He joined GSMA in 2012 and has held various roles including Project Manager for IP Interconnection and Programme Manager for Mobile Money. Prior to GSMA, Philippe worked 10 years in various project management roles within Orange: he managed commercial projects on B2C rich communications services (RCS) and B2B voice and data services. He was also responsible for the modelling of termination costs for Orange France. Earlier in his career, he was responsible for the standardisation and implementation of Multimedia Messaging Services in Orange. Philippe has a Master in Business Administration from the University of Warwick and a Master of Science from the University of Bristol.

Edele Sheehan

Marketing Director, M4D, Regions and Digital

As Marketing Director for Mobile for Development, Regions and Digital, Edele is responsible for global marketing and communications across all M4D initiatives, engaging with mobile operators, tech innovators, donors, governments and international organisations. Edele joined the GSMA in 2013 as Marketing Manager for the mHealth team, working on a mobile nutrition initiative in Sub-Saharan Africa, and went on to hold the role of Marketing Director, Operations and Regions, ensuring the right framework was in place to facilitate the growing marketing team. Prior to joining the GSMA, Edele worked in a number of commercial and marketing leadership roles in the premium FMCG sector in Spain, the UK and Ireland. Edele has also worked at the International League Against Epilepsy and at a start-up focused on international airtime transfer to emerging markets. Edele holds a Bachelor of Commerce degree and is currently completing an MA in Media and International Conflict, both from University College Dublin.

Gerald Rasugu

M4D Director, Africa

Gerry is the Director of Mobile for Development in Africa. Prior to joining the GSMA, Gerry was the Technical Lead, Agent Network Group at Enclude Solutions (formerly ShoreBank International & Triodos Facet). He has a wealth of experience in the branchless banking arena, notably from the world acclaimed M-PESA, where he pioneered the set-up of the agent network in Kenya that was responsible for taking financial services closer to the people. Gerry is also experienced in designing and building agent networks which support financial inclusion, having worked on the bKash initiative in Bangladesh, the first of its kind. Gerry has also worked on initiatives in other regions and countries including Uganda, Fiji Islands, India, Sri Lanka, Madagascar, Bangladesh, Pakistan, Indonesia, Peru, Ethiopia and most recently Brazil. Gerry has worked globally with numerous telecom partners and financial institutions. In addition to strong experience in sales and distribution across East Africa and the Pacific region, Gerry has interacted with regulatory bodies to help formulate policies for Mobile Financial Services. Gerry has also co-published an agent training document.

Rahul Shah

M4D Director, APAC

Rahul currently serves as the Mobile for Development (M4D) Director for the APAC region, where he manages M4D’s portfolio of programmes that aim to find innovative, commercially sustainable solutions to a variety of socio-economic problems through partnerships between mobile operators, tech innovators, governments and development organisations. Prior to this, Rahul worked in the M4D Utilities team at GSMA where he managed grants and provided advisory services to operators on the opportunity in the energy, water and sanitation sectors. Rahul has a varied professional background. He spent over a decade in the engineering of wireless communications systems and network planning. Post-MBA, he switched tracks to general management and worked in solar energy and media & entertainment. Rahul has an MSEE with a major in communications and digital signal processing from the University of Missouri-Rolla and an MBA in general management from IIM-Ahmedabad.

Paola Cleri

Senior Manager, M4D, LatAm

Paola Cleri is a Senior Manager for Mobile for Development at the LATAM office. Prior to joining the GSMA, Paola lead the Expansion and Partnership team at Scholas Occurrentes Foundation. Paola has 18 years’ experience in an international cooperation, both at a national and international level. She has worked as a consultant at the Industrial Union of Argentina, InterAmerican Development Bank, Ministry of Agroindustry, Organization of American States and United Nations among others. She holds an MSc in Development Studies from the London School of Economics and a Bachelor degree in Political Science from Universidad de Buenos Aires.

Connected Society Team

Claire Sibthorpe

Head of Connected Women & Connected Society

Claire is the Head of Connected Women which is focused on accelerating digital and financial inclusion for women and works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. Claire has been working for 20 years with public, private and international development organisations on social policy and service delivery with a focus on information and communications technology (ICT) policy and practice. She has developed, managed and implemented programmes in Africa, Asia and the UK including as a senior consultant at Atos KPMG Consulting and at IDRC. Claire holds an MSc in Social Research Methods (2012) and an MSc in Social Policy and Planning in Developing Countries (1997) from the London School of Economics and Political Science (LSE).

Alex Smith

Insights Manager

Alex works as an Insights Manager within the Connected Society team, focussed on the Content and Digital Literacy work-streams. Alex joined from the GSMA’s Mobile for Development Impact team, which developed content to support increased investment and innovation in mobile products and services in emerging markets. Here, he was responsible for leading part of the team’s research agenda and supporting the programme’s management, including the development of their website. Prior to this he was working for a development consultancy and social enterprise in London. Alex holds a BA degree from the University of Nottingham and an MSc in International Public Policy from University College London.

Madeleine Karlsson

Insights Manager

Madeleine is Insights Manager within the Connected Society Programme, producing research and analysis across the programme’s focus areas. Madeleine joined the GSMA in 2014 working for the Connected Women Programme, and has previously conducted research analysis for Plan UK and worked with organisational development and field research in East and Southern Africa. Madeleine holds a Master’s Degree in Development Administration and Planning from University College London and a Bachelor in Peace and Development Studies from Linnaeus University.

Jonathan Vesey

Global Market Engagement Director

Jonathan Vesey, Global Market Engagement Director Jon is the Market Engagement Director for Connected Society at the GSMA. In this role, he leads a team to engage mobile network operators members, as they develop their plans for connecting the remaining two billion global citizens. Prior to joining the GSMA in 2016, Jon worked for Millicom International Cellular, where he led a group wide smartphone and mobile internet adoption programme for their African markets. Before that, Jon worked for several tier one mobile operators over 17 years including EE, Orange & BT in a mix of product, commercial & market development roles. Jon has a BA Hons in Business Studies from the Leeds Business School in the UK.

Genaro Cruz

Regulatory Specialist

Genaro conducts mobile broadband coverage expansion projects in West Africa and LATAM and provides support on regulatory/policy best practices for network expansion across several countries. Genaro joined the GSMA after a professional degree in public administration. During his studies, he had the opportunity to work for public institutions like the French Ministry of Economy and the British Business Bank on projects related to technology and economic policy. Prior to this, Genaro worked as a project manager developing new services for a telecom operator in France. He worked across a series of markets including mobile voice, mobile apps and TV services. Genaro holds a Telecommunications Engineering degree from UNAM university in Mexico, a masters degree in Networks and Computer Systems from Telecom Paristech, and a Masters in Public Administration and Public Policy from the London School of Economics.

Malaz Idris

Senior Marketing Manager

Malaz joined the GSMA as a Senior Marketing Manager in 2016. She currently manages marketing for the Connected Society and Connected Women programmes. Malaz’ role involves leading marketing and outreach to connect the unconnected and to close the gender gap through the work of both programmes. Malaz is responsible for creating compelling advocacy campaigns, developing video content and case studies, and end-to-end delivery and promotion of technical publications. She has over 18 years of experience in the marketing industry, including seven years of direct mobile network operator experience with Saudi Telecom Company (STC) and other operators in the MENA region. Prior to this, Malaz worked in a diverse range of industries, including consulting, financial services, media, IT and professional services. Malaz holds a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, a Bachelor of Arts (Honours) in Marketing & Communications and a Diploma from the Digital Marketing Institute.

Julia Burchell

Insights Director & Lead on National Dialogues

Julia is the global lead on the GSMA National Dialogue initiative, which convenes mobile industry leadership and senior policymakers to identify how closer public-private collaboration at a national level can help progress towards the UN Sustainable Development Goals. Julia has been with the GSMA for eight years, driving innovation projects that aim to achieve both commercial and social impact at scale. She specialised in gender and mobile before leading research into mobile value added services and industry partnerships. Julia has a strong background in corporate communications, having previously represented organisations across the telecommunications, utilities, accountancy and law industries. She holds a first class BA in English from the University of Nottingham and an MA in Writing from Goldsmiths University.

Hibaq Ibrahim

Programme Coordinator

Hibaq joined the GSMA in June 2018 as the Programme Coordinator for the Connected Society Programme. She is responsible for supporting reporting requirements, collating key project data, maintaining the risk and issue log, team travel and finance management. Prior to the GSMA, Hibaq worked on directing project management strategies for a diverse range of platforms, including international summer schools and study abroad programmes, ensuring the effective implementation of internationalisation objectives at both Faculty and School level that are aligned with the University Corporate plan. During this time, she developed policies and implemented plans to streamline the Faculty’s internationalisation scheme with a keen focus on key targets, such as student mobility, on-line international learning, and curriculum transformation. Furthermore, she focussed on examining cost containment, and mobilised financial portfolio of all projects and produced regular quantitative and qualitative reports for monitoring purposes. Hibaq holds a BA in Politics from Coventry University and studied International Relations and Politics at Hanyang University in South Korea.

Mobile Money Team

Gunnar Camner

Mobile Money Services Director

Gunnar is the Mobile Money Services Director for the Mobile Money Programme at the GSMA. In this role, he supports mobile network operators as they develop their mobile money services. Prior to joining the GSMA in August 2012, Gunnar worked for Millicom International Cellular, where he helped launch mobile money deployments for their African markets, and later managed Tigo Cash in their Ghana operations. Before that, he conducted research on mobile money deployments in Kenya and Tanzania with two focuses: identifying reasons for the different consumer uptake of mobile financial services in the two countries, and, looking at how and when more advanced usage such as savings can enter consumer behaviour in mobile money. Gunnar received his MSE in Media Technology and Human-Computer Interaction from the Royal Institute of Technology in Stockholm.

Brian Muthiora

Regulatory Director, Africa

Brian Muthiora is the Regulatory Specialist for the GSMA Mobile Money Programme, and is based in Nairobi. In this role he provides tailored support to mobile operators in Sub Sahara Africa and MENA regions helping them find solutions to the regulatory barriers inhibiting the growth of their mobile money services and also delivers GSMA’s key messages to regulatory audiences in the region. Brian is a regulatory practitioner with 10 years’ corporate experience spanning converged telecommunications and digital financial services. He joined the GSMA from Safaricom where he spent five years providing legal and regulatory support for M-PESA and contributed to the development of Kenya’s digital financial services regulatory framework. Brian is an Advocate of the High Court of Kenya and holds LLB and LLM degrees. He is a postgraduate alumnus of Monash University’s Faculty of Law.

Nic Wasunna

Market Engagement Manager, Africa

Nic is the Market Engagement Manager for the Mobile Money Programme. In his role, he supports Mobile Money Service Providers, industry stakeholders and regulators on commercial, operational and strategic issues to drive the growth of development of mobile money services across Sub-Saharan Africa. Nic has over 13 years’ experience in telecommunications industry, holding various management roles in Retail Sales, Quality Assurance, Strategy, Product Development and Innovation. Prior to joining GSMA, Nic worked with Safaricom , notably 4 years in M-PESA where he developed innovative products and services such as Lipa na M-PESA payments services and Agent Loyalty Programme. During this time, he was recognised for his contributions that led to a huge revenue growth, expansion of the agent network and the mobile money ecosystem. At GSMA he led the Mobile Money Interoperability project in Rwanda, and supported the same in Madagascar and Uganda. He recently published on Person to Government Payments in Kenya, spoken at several global events, and has written several blogs on various topics. Nic holds a Bachelor of Arts degree in Sociology & Mathematics, MBA at Strathmore University and is a PRINCE2 Project Management practitioner.

Nika Naghavi

Senior Insights Manager

Nika is the Senior Insights Manager for the Mobile Money Programme at the GSMA. She provides the programme and its stakeholders with intelligence and analysis on future trends and opportunities within the Mobile Money sector with a focus on emerging use cases, business models, disruptive innovation, best practices and social impact opportunities. Nika joined GSMA in 2013 and has held various roles, including Data Manager for the Mobile Money Programme, where she was responsible for designing an overarching data strategy to ensure that the Programme keeps providing the most relevant analytics and insights to meet the needs of the industry. She delivered the underlying data for the annual State of the Industry Report on Mobile Financial Services in 2015 and 2016 and co-authored the 2014 and 2015 State of the Industry on Mobile Financial Services Reports. Nika also led the quantitative work related to the international remittances workstream and collaborated with Harvard Business School to publish the first-ever large-sample quantitative analysis of the expansion of digital financial services. Nika holds a PhD in Telecommunications Engineering from the Centre for Telecommunications Research at King’s College London.

Tiago Novais

Market Engagement Manager, Latin America

Tiago Novais is Market Engagement Manager for Latin America for the GSMA’s Mobile Money Programme. Based in São Paulo, Brazil, he is responsible for mapping mobile money deployments in Latin America, collecting best practices and supporting stakeholders on leveraging services in the region. His background comes from project and product management, with working experiences in Brazil and the United Kingdom on technology, mobile operator and banking industries. Tiago holds a Master’s degree in Business Administration from Fundação Getúlio Vargas and a Bachelor’s degree in Electrical Engineering from Escola Politécnica of the University of São Paulo.

Francesco Pasti

Senior Manager, Mobile Money Services

Francesco is a Senior Services Manager for the Mobile Money Programme. He supports mobile money operators to analyse market opportunities, launch and scale new and existing ecosystem initiatives. Prior to joining the GSMA, Francesco worked for Finalta, a McKinsey & Company Solution, where he consulted banks in both European and emerging markets on how to improve their frontline efficiency through benchmarking and best-practice insight. Francesco holds a master degree in Finance and Development from SOAS University in London and a BA in Business Administration from Bocconi University in Milan.

Anant Nautiyal

MM Services Senior Manager

Anant Nautiyal is a Manager for the Mobile Money Programme at GSMA. In this role, Anant manages engagements in markets in order to create interoperable mobile money schemes and to foster collaborative actions to launch ecosystem services (such as government payments, merchant payments, and more). Prior to joining GSMA, Anant worked at the International Telecommunication Union (ITU) in Geneva, and in philanthropic and consulting roles in the ‘mobile for development’ space. Through his previous engagements, Anant has worked closely with mobile operators across Asia, Africa, the Middle East and Latin America. He brings his strong experience of developing country contexts and the corporate sector to this role.

Saad Farooq

Advocacy and Regulatory Specialist

Saad Farooq is the Advocacy and Regulatory Specialist for the Mobile Money programme at the GSMA and is based in London. With a global focus, Saad works towards advocating the enabling of regulatory policies to promote the role of mobile money as a tool for improving the social and economic lives of the poor. Saad is currently leading discussions with regulatory and commercial stakeholders signifying the role and achievements of mobile money as a strategic enabler for reducing the costs of international remittances in line with the United Nation’s Sustainable Development Goals. Prior to joining the GSMA, Saad was working for a mobile money issuer and was responsible for the development of new and innovative payments services and ensuring regulatory compliance in EU and MENA regions. Saad holds an MBA with a focus on strategy and international business.

Rishi Raithatha

Analyst

Rishi is an Analyst for the Mobile Money Programme. He supports the advancement of the mobile money learning agenda, with responsibility for specific content areas and markets, and provides analytical support the programme as a whole. Prior to joining the GSMA, Rishi worked as an analyst at Finalta, a McKinsey Solution, as a strategy analyst at the Willis Group and as a researcher at the Foreign and Commonwealth Office. Rishi holds an MA in International Relations and International Organisation from the Rijksuniversiteit Groningen in the Netherlands and a BA in Economics and Politics from SOAS, University of London.

Gemma James

Programme Manager

Gemma is the Programme Manager for Mobile Money, responsible for the delivery of the Mobile Money programme, working with the team to ensure a portfolio of projects’ objectives are met, on time and within budget to accelerate the mobile money ecosystem to the underserved. Gemma joined GSMA in 2015 as the Programme Manager for mNutrition (mAgri and mHealth programmes) overseeing the implementation of both programmes across Sub-Saharan Africa and Asia. The programmes reached over 3 million people providing agricultural and MNCH messages to support beneficial behaviour change. Gemma has extensive project and programme management experience, including delivering mental health services for refugees and asylum seekers; education and health provision for women and children living in poverty; and holistic HIV/AIDS services. Gemma has also served as an organisational development advisor in Kenya. Gemma holds a BA in Sociology and Development Studies from Sussex University and an MSc in Poverty Reduction with Management from SOAS, University of London.

Sheila Moa

Project Manager

Sheila joined the GSMA Mobile Money team in September 2017 as Mobile for Development Project Manager. She is responsible for managing the API and state of the industry (SOTI) work streams, ensuring delivery of agreed milestones on time and within budget. Prior to joining GSMA, she managed a portfolio of grantees with focus on scaling innovation and strengthening health systems for a corporate foundation and a UK grant maker. Previously, Sheila worked as a programme manager at Options; an international development consultancy, overseeing the implementation of public health and social development projects, across sub-Saharan Africa, South Asia and the Caribbean for a variety of donors including DFID, KFW, EU, and GIZ. She has a decade of experience providing management support including strategic planning, financial management and project quality assurance to projects promoting equity through demand-side financing and technical assistance projects working with Ministries of Health. She holds an MSc in Development Studies from the University of Bath and BA in International Business from Richmond, the American International University in London.

Mia Ryan

Senior Marketing Manager

Marianna joined the GSMA Mobile Money team in May 2017, and manages the strategy and delivery of the team’s global marketing and communications activities. Marianna has a background in leading integrated communications and digital marketing campaigns across a diversity of sectors including health, human rights and mobile for development. Marianna has previously worked as Digital Marketing Manager at the GSMA, overseeing digital outputs across all Advocacy teams, and as Team Lead of Community Management at Main Street Hub, a full service content marketing agency in Austin, Texas. Marianna began her career with internships at 28TooMany, a charity campaigning for women’s healthcare in Africa and at Equitas - International Centre for Human Rights in Montreal, Canada, before working as an Account Executive at a London-based public affairs agency specialising in developing world issues. Marianna holds a Bachelor of Arts in European Social and Political Studies from University College London.

Cicely Corbin

Project Manager

Cicely joined the Mobile Money team in September 2017 as Assistant Project Manager. As well as managing her own portfolio of projects, she provides support across the programme and coordinates the Mobile Money team’s presence at GSMA events such as Mobile World Congress and M360 Africa. Prior to joining, Cicely worked for Crisis, a national homelessness charity, where she supported in the rollout of shops and cafes, the scoping of new IT systems and the creation of a new website. Cicely holds a BA in Arabic and Middle Eastern Studies from the School of Oriental and African Studies. During her degree, she spent a year in Jordan where she studied and volunteered at grassroots NGO Future Pioneers for Empowering Communities, whose aim is to increase access to technology for women, youth and marginalized groups in rural and remote areas.

Philip Green

Technical Lead

Phil is Technical Lead for Mobile Money. He joined the GSMA in 2017 and had previously worked as a technologist in a variety of small, medium and large organisations in Europe and Africa. Prior to joining the GSMA, Phil had spent two years at Goldman Sachs, first as a contract developer and then as a manager of critical Equities trading system infrastructure. This was Phil’s second stint at Goldman having previously spent six years there building and maintaining Equities trading systems. In between he received an MBA from INSEAD, set up enterprise IT infrastructure for a fish farm in Ghana and ran an investigation into the digitising of prescription management in public health facilities in Zambia. In Phil’s early life he worked on payment systems and fund management software.

Kennedy Kipkemboi Sawe

Regulatory Specialist

Kennedy is a Regulatory Specialist for the Mobile Money programme. In this role, he is responsible for shaping positions taken by some of the largest and most influential companies in Sub-Saharan Africa and helping them find solutions to the regulatory barriers. He also contributes to designing and delivering GSMA’s key advocacy messages targeted at regulatory audiences in the region. Kennedy brings on board a wealth of experience from Safaricom Limited where he has worked in various roles in the past 9 years of his career. He has had vast exposure to converged telecommunications services and mobile money. Before Joining GSMA he worked at Safaricom Limited for 9 years where he specialised in Regulatory and Public Policy as well as Financial Services with an emphasis on Customer Management. While at the Regulatory & Public Policy department, Kennedy was responsible for the management of regulatory compliance and reporting which entailed tracking of enterprise wide compliance with regulatory obligations. In the Financial Services Division (M-PESA), he was a Training & Testing Analyst and was part of the team that ensured success in the migration of the M-PESA system to a new platform (Bringing M-PESA Home). Kennedy has a degree in Education (Economics & Geography) from Moi University and a Masters in Communications from the University of Nairobi.

David Victory

Senior Data Manager

David Victory is Senior Manager for the Mobile Money Data team. In this role he is responsible for leading the data analysts and for the data management and insight generation activities of the Mobile Money team. Whilst the data team provide unique analysis and insight to support and inform the continued growth of the Mobile Money industry, the primary responsibility for the team is the data collection, analysis and production of the annual GSMA State of the Industry Report – the flagship Mobile Money publication. Prior to joining GSMA, David has had a long and successful career in consulting on Data, Analytics and Technology solutions and has helped Fortune-500 clients across multiple business sectors understand and leverage their data assets to connect more effectively with customers and prospects across all channels. David most recently worked for Accenture Digital, specialising in Financial Services, Communications, Media and Technology

Jisas Lemasagarai

Senior Market Engagement Manager, IPN Hub

Lema is the Lead for the Mobile Money Instant Payment Notification (IPN) Hub. IPN Hub is an industry utility developed by the GSMA that provides a single point of integration between mobile money providers and the growing PAYG (pay-as-you-go) sector. Lema is responsible for the strategic development and scaling of the IPN Hub across Africa to connect all the major mobile operators to PAYG service providers (solar, water, sanitation, school fees, etc.). Prior to joining GSMA, Lema worked at Fenix International, a next generation energy and financial services company, as it scaled its operations into several markets in Africa, including Uganda, Kenya and Zambia. Previously, Lema worked at the Equity Group Foundation in Nairobi, Kenya where he ran digital innovation projects geared towards transforming the livelihoods of low income individuals in Africa through financial access. Before that, Lema has worked at Intel Corp (UK) and InMobi (Africa). Lema holds a BSc in Management Science and Engineering from Stanford University.

Emily Norman

Marketing Specialist

Emily joined the GSMA Mobile Money team in June 2017 as Marketing Coordinator. She is responsible for coordinating the team’s global marketing communications activities including GSMA events, such as Mobile World Congress Barcelona, as well as supporting the Marketing Manager across all projects. Prior to this role, Emily started her career with a placement year at the GSMA in the Digital Commerce team. In addition to building the foundations of her fintech knowledge, she supported the marketing team in all areas of communications and took on the role of marketing lead for the GSMA seminars, before returning to university for her final year of study. Emily holds a Bachelor of Arts degree in Business and Marketing Management from Oxford Brookes University and a Diploma in Digital Marketing.

Juliet Maina

Advocacy and Regulatory Manager

Juliet is the Advocacy and Regulatory Manager, Mobile Money, Mobile for Development. In this role, she is responsible for shaping positions taken by some of the world’s largest and most influential companies. She is directly involved in the dialogue between regulators, business, and public interest groups and speaks regularly at conferences to build a broad network of players in the industry. Juliet is also responsible for authoring content that should become the reference materials for policymakers and private sector actors seeking to understand the future of mobile money regulation. Juliet joins the GSMA from the law firm TripleOKLaw Advocates, where she was responsible for setting up and leading the Telecommunications, Media and Technology (TMT) practice. She has experience working at the ICT regulator in Kenya, and Pygma Consulting, an ICT Consulting firm in South Africa. Juliet received her LL. B with Honors from the University of Birmingham, UK in 2010 and later completed a Master’s program in ICT Policy and Regulation at the University of Witwatersrand, South Africa. Additionally, she has completed a Post Graduate Diploma in Business Administration at the Milpark Business School, South Africa.

Simon Andersson

Analyst

Simon is an Analyst for the Mobile Money Programme. He works on the forecasting and estimating of mobile money trends globally, while also supporting the delivery of the State of the Industry Report. Prior to joining the GSMA, Simon worked at GlobalData as an analyst for Africa and the Middle East, where he was responsible for the analysis and forecasting of national telecom markets. As part of this role, Simon was also the dedicated analyst for mobile money. Simon also has several years of experience in financial research in the City of London. Simon holds a Business Economics degree (BA) as well as an MSc in Development Economics from SOAS, University of London, where he focused on the ‘Mobile Phone revolution in Africa’ and its impact on financial inclusion, incomes and political transparency.

Sakshi Chadha

Market Engagement Manager – Asia

Sakshi Chadha is a Market Engagement Manager-Asia for the Mobile Money Programme. Based in New Delhi, India, She works with mobile money industry on commercial, regulatory, and technology issues to encourage its growth to reach the underserved across Asia. She works to build a broad network of public and private sector actors committed to this goal. Prior to joining the GSMA, Sakshi worked with MicroSave leading digitisation initiatives with regulators, policy makers, bankers, MNOs and fintechs in India, Kenya and Nepal. Her work mostly focused on engaging with MNO and PPI players to develop business processes, work with government and regulators to launch and streamline digital welfare payments, and, to work with donors to study the impact of various FI initiatives. She has also consulted UNCDF on business planning and launch of mobile wallets in Nepal. Before this, she worked with Lehman Brothers and Nomura, and consulted IFC. Sakshi received an MBA from Indian School of Business, India and completed her bachelor from St. Stephen’s College, New Delhi. She is a certified Financial Risk Manager (FRM), GARP and Six Sigma Green belt.

Digital Identity Team

Kyla Reid

Head of Digital Identity & Mobile for Humanitarian Innovation

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Digital identity and Mobile for Humanitarian Innovation programmes, Kyla is responsible for working with mobile operators, governments and NGOs to identify the opportunities, barriers, and value of mobile as a scalable and trusted platform for enabling digital identity, and accelerating the impact and delivery of a digital humanitarian future. Kyla has been with the GSMA since 2012 and has played a key role in the inception and leadership of new programmes within Mobile for Development, including Mobile Health and Disaster Response. Most recently Kyla led the industry-wide Humanitarian Connectivity Charter, now with over 140 mobile operator signatories, UN and NGO endorsement and a footprint in over 107 countries. In her work at the GSMA, Kyla engages with a wide range of stakeholders from both the private and development sectors, identifying opportunities to create shared value and sustainable social impact using mobile technology. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Matthew Wilson

Senior Insights Manager

As the M4D Digital Identity Senior Insights Manager, Matt is responsible for providing the programme and its stakeholders with intelligence and analysis on the opportunities within the Digital Identity sector, with a focus on emerging use cases, business models and social impact opportunities. Before joining the GSMA, Matt worked in the Global Community Investment team at Barclays and was a Global Programmes and Partnership manager at UNICEF UK. Matthew holds a MSc. in Africa and International Development from the University of Edinburgh and a B.S. in Business Management from Grove City College.

Yiannis Theodorou

Director of Policy and Regulatory Affairs

Yiannis is leading the development of policy and advocacy initiatives, aiming to shape the emerging regulatory landscape so as to enable new digital identity solutions, while helping mobile operators position themselves as trusted providers of such solutions. Since joining the GSMA in 2011 as a Manager and then Senior Manager of Regulatory Policy, Yiannis has been focusing on Privacy and Data Protection issues – conducting consumer research, developing policy positions and promoting ‘Privacy-by-Design' best practices for mobile, mHealth, mAutomotive and ‘Connected Living’ services. He has also led the GSMA’s public policy work on Big Data and on the ‘Mandatory Registration of Pre-paid SIM Cards', authoring a number of reports and policy recommendations. Yiannis delivered several regulatory training courses and represented the GSMA at various public fora globally, engaging with multiple stakeholders. Prior to the GSMA, Yiannis worked as a Strategy Associate at Ofcom, where he gained five years of experience in strategy and regulatory policy in the Internet, TV, fixed and mobile communications sectors. Yiannis holds a MSc. in Management from Cass Business School (City University, London) and a LL.B Degree in Law from UCL (London).

Samantha Lynch

Senior Knowledge Manager

As M4D Digital Identity Senior Knowledge Manager, Samantha is responsible for supporting the achievement of programme targets and objectives through knowledge sharing and dissemination of key insights, as well as managing stakeholder relationships. Since joining the GSMA in 2011 Samantha has worked on a number of different Advocacy and Mobile for Development Programmes, including Privacy, mYouth, Mobile Energy Efficiency and M4D Utilities. As well as supporting the programmes and liaising with stakeholders, she has been responsible for coordinating the publication and promotion of a number of key reports. Prior to joining the GSMA, Samantha worked on multiple projects with European telecom operators. Samantha holds a Masters in International Business and a BSc in International Business with French.

Julie Schurei

Senior Project Manager

Julie joined the GSMA in 2017. As the Digital Identity and Mobile for Humanitarian Innovation Project Manager, she works with both teams to ensure that the programmes' key objectives are met on time and within budget. She has extensive experience in project oversight, monitoring and evaluation, communications, and donor management from her previous roles as the UK/Europe Development Director for the Business & Human Rights Resource Centre, an international non-governmental organisation in London, and as the Afghanistan-based Monitoring & Evaluation/Communications Manager for three USAID-funded stability and sustainable agriculture development programmes with Development Alternatives, Inc. Julie holds a Master’s degree in International Affairs from the George Washington University and a Bachelor of Arts in Political Science from Washington State University.

Ceri Howes

Senior Market Engagement Manager

As Senior Market Engagement Manager for the Digital Identity Programme, Ceri works with mobile operators, governments and NGOs to bring Digital Identity services to scale and facilitate industry collaboration in developing the Digital Identity ecosystem. She returned to the GSMA in 2017, after a period of time at the UK Communications regulator, Ofcom. At Ofcom she was the policy and strategy lead for a number of rural connectivity work streams, including reform of the UK Electronic Communications Code and Ofcom’s advice to the UK Government on the design of a broadband universal service obligation. Prior to this, she worked in the GSMA’s Spectrum team as the Policy Advisor for Africa and the Middle East, working with ministries and regulators across the region on spectrum policy, mobile broadband and last-mile connectivity issues. She holds an MSc in Globalisation and Development from London’s School of Oriental and African Studies and earned B.A. degrees in International Relations and Business from the University of Redlands in California.

Cristina Wittmer

Project Manager

As the Digital Identity Project Manager, Cristina works to ensure that the programmes' key objectives are achieved on time and within budget. She first joined the GSMA in 2017 as an Assistant Project Manager for both the Digital Identity and Disaster Response teams. Prior to GSMA, she worked for four years as a project analyst for the Multilateral Investment Fund of the Inter-American Development Bank in Quito-Ecuador where she supported with the design, management by overseeing projects designed to benefit private sector development in low/middle-income communities. Cristina holds a MA in Globalisation, Business and Development from the Institute of Development Studies at Sussex University and a BSc in Economics from Universidad San Francisco de Quito.

Sophie Pitcher

Marketing Specialist

Sophie joined the GSMA in April 2018 as the Marketing Specialist for the Digital Identity programme. She is responsible for the strategy and delivery of digital advocacy campaigns, developing video content and case studies, as well as editing and managing the design of publications. Following university where she studied history, Sophie started her career at Condé Nast before joining the Marketing and Subscriptions team at The Spectator. She joins the GSMA from a creative digital agency called Forge - as a Campaign Manager she was responsible for marketing strategy, content creation and project management for a number of different clients. Sophie recently added to her qualifications and skillset on completion of a graphic design course at Shillington College. Sophie is passionate about the impact of Mobile for Development’s work and is excited to continue to learn more about the development sector at large.

Willie Ngumi

Market Engagement Manager

Willie Ngumi is the Digital Identity Market Engagement Manager, Mobile for Development, in Africa. He is leading efforts to increase access to basic services such as education and healthcare, where a lack of identity has been a barrier, by championing exploration, scale-up and adoption of mobile-enabled digital identity solutions. He has over 6yrs experience in the ICT4DEV space including health system strengthening, behaviour change communication, and Human Centred Design. Willie previously worked with the CDC Foundation / mHealth Kenya, providing technical support for the conceptualization, design and deployment of mHealth applications through Public Private Partnerships. Willie has an MBA in Strategic Management from the University of Nairobi and a BSc. in Computer Science from Africa Nazarene University, and trained in Human Centred Design.

Calum Handforth

Insights Manager

Calum manages a range of insights projects exploring the potential of digital identity, with a focus on Commonwealth countries. Prior to joining the GSMA, Calum worked as a digital measurement consultant focusing on identifying the success of digital interventions. He has a background in international development, monitoring and evaluation, strategy consulting, and policymaking – including at local, national, and global levels. This included working in a UK government Behaviour Change Team, where he ran one of the largest Randomised Controlled Trials undertaken by government. Calum is also a Churchill Fellow, and travelled to a range of countries to learn how digital, data, and technology can be used to deliver identity solutions. Calum has an MSc in Development Studies from the London School of Economics, is completing an MSc in Epidemiology from the London School of Hygiene and Tropical Medicine, and is undertaking a part-time PhD in Behavioural Science from University College London.

Ken Okong'o

Policy and Advocacy
Manager

Ken is the Policy and Advocacy Manager, Mobile for Development. Through research and advocacy, his current role entails working with governments, development community and mobile operators in shaping the policy and regulatory landscape for a digital humanitarian future as well as positioning mobile platform as an enabler of digital identity for a greater socio-economic welfare. Ken has served in strategic roles in both private and public sectors. He has consulted for a regulator, development sector and mobile network operators in Africa and Asia, including Global e-Schools and Communities Initiative, Airtel, Orange, Etisalat, RighTel, Afghan Wireless and Ooredoo with a focus on electronic governance, ICT4D policy, universal service strategies, network planning, market research and business scenario analysis. Ken holds an MSc in ICT Policy and Regulation from Jomo Kenyatta University of Agriculture and Technology, an MBA from University of Nairobi and a PhD in Information Systems from University of Cape Town, South Africa.

Guy Peggram

Market Engagement Manager

Guy joined the Digital Identity team in November 2018. As Market Engagement manager, Guy will be focusing on working and engaging with mobile network operators as we build our digital ID demonstration pilots within Commonwealth countries, under the new Commonwealth Digital Identity Initiative. Prior to joining GSMA, Guy worked at Vodafone, firstly at Vodafone UK and more recently at Vodafone Group. While at Vodafone, Guy was a Digital Product Owner for the My Vodafone app, managing the delivery of components to be used in local market apps around the world and leading on strategy regarding the types of components that were relevant for each market. Guy has also spent significant time living and working in East Africa. Guy holds a BA in History from the University of Exeter.

Connected Women Team

Claire Sibthorpe

Head of Connected Women & Connected Society

Claire is the Head of Connected Women which is focused on accelerating digital and financial inclusion for women and works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. Claire has been working for 20 years with public, private and international development organisations on social policy and service delivery with a focus on information and communications technology (ICT) policy and practice. She has developed, managed and implemented programmes in Africa, Asia and the UK including as a senior consultant at Atos KPMG Consulting and at IDRC. Claire holds an MSc in Social Research Methods (2012) and an MSc in Social Policy and Planning in Developing Countries (1997) from the London School of Economics and Political Science (LSE).

Dominica Lindsey

Market Engagement Director

Dominica is Market Engagement Director for Connected Women. She joined the GSMA in 2012 and had previously performed research, strategy development and project management for a variety of corporate and non-profit organisations. Most recently she was an independent consultant to the COO of VisionFund International, a microfinance subsidiary of World Vision. Prior to this, Dominica spent five years as a management consultant at The Boston Consulting Group, working with a variety of clients across the charity, healthcare, financial, media, consumer goods and energy sectors. She has also conducted research for WWF Cameroon, led a social research project in Western Java and supported a microfinance charity operating in India and Nepal. Dominica graduated from Oxford University with a BA in Geography and an MSc in Environmental Change and Management.

Adrine Muhura

Market Engagement Manager– Africa

As the GSMA Connected Women Market Engagement Manager for Africa, Adrine is charged with the responsibility of engaging MNO’s and their partners to make commitments to bridge the gender gap and get more women in low and middle class markets to use mobile money and mobile internet for the greater good. Adrine has over 10 years working experience with her career being predominantly in Marketing, Before Joining GSMA she worked at Safaricom Limited for 5 years, starting off as the M-PESA Brand Manager responsible for Advertising and driving usage of M-PESA among customers, a role she performed for 4 years before moving to manage Safaricom Brand communication. Prior to this she worked in the FMCG industry with Nestle, Reckitt Benckiser & Brookside Dairy Ltd in both Sales and Marketing capacities. Adrine holds a Degree in Business Administration, Marketing Major from Nazarene University and a Master’s Degree in Strategic Management from the University of Nairobi.

Helen Croxson

Market Insights Director for Connected Society and Connected Women

Helen is the Market Insights Director for the Connected Women Initiative. She is responsible for leading the insights portfolio of work which provides support to operators in the form of learnings about how to shrink the Gender Gap in mobile phone ownership and usage. Helen is a knowledgeable research professional with 20+ years’ experience and a career that spans: media and telecoms, agencies, clients and media owners, working in research and communications planning. Prior to joining the GSMA Helen was Consumer Understanding & Research Director for Africa for Millicom, responsible for leading Millicom Africa’s primary research initiatives, delving into the needs and aspirations of African consumers, future proofing the Tigo brand and providing direction for the development of new digital products and services.

Oliver Rowntree

Senior Insights Manager

Oliver is an Insight Manager with the Connected Women team at the GSMA, providing analysis and support to operators to help them connect more women to digital and financial services through mobile. Previously Oliver was a forecasting analyst in the GSMA Intelligence team, and prior to joining the GSMA he worked as an analyst at Futuresource Consulting. Oliver holds a BA in Philosophy, Politics and Economics from the University of Oxford.

Ashima Kukreja

Market Engagement Manager – Asia

Based in New Delhi, Ashima is responsible for consulting partners in the wider mobile industry and development community in Asia to help them recognize and realize opportunities arising from delivering mobile connectivity and mobile money to underserved women. Before joining the GSMA, Ashima worked at Telenor India for seven years in Communication and Sustainability roles including spearheading ‘Project Sampark’, the operator’s initiative to bridge mobile gender gap. This project addressed the issue of literacy and socio-economic factors that act as barriers to women’s mobile ownership through distribution and product design. Ashima also worked with a team to conceptualize, manage and execute an initiative on Child Online Protection and Safe Internet for children involving stakeholders like UNICEF and Child Helpline for India. In her Communication role within Telenor she worked on a number of event and campaigns. Ashima’s experience also includes work as a Communication Lead in Max India Foundation, and Public Diplomacy Officer in Royal Norwegian Embassy in New Delhi. Ashima holds a Bachelors’ Degree in Commerce from Delhi University and Master’s degree in Mass Communication from Kurukshetra University in India.

Amber Wilson

Project Manager

Amber joined the GSMA in 2017 as a Mobile for Development Project Manager. She works with both the Connected Women and Disaster Response teams, and is responsible for ensuring that the programmes’ key objectives are delivered on time and within budget. Prior to joining the GSMA, Amber worked in local government as a National Management Trainee at the London Borough of Brent, where she managed projects across Children’s Services, Adult Social Care and Employment, Skills and Enterprise. Amber holds an MSc in Development Studies from the London School of Economics and a BA in European Social and Political Studies from University College London.

Mariana Lopez

Advocacy Manager

Mariana joined the Connected Women Programme in August 2017. As Advocacy Manager, she ensures that the programme’s knowledge and insights are disseminated effectively and supports the production of content on how to bridge the gender gap in mobile money and mobile internet in developing countries. She also assists with Advocacy endeavours, such as the UN Broadband Working Group on the Digital Gender Divide and the Equals - Access Coalition. Prior to joining the GSMA, Mariana worked in financial consulting and at the LCILP conducting research on the root causes of sexual and gender-based violence in conflict. In the past, she worked at ExxonMobil in the management of corporate communications and government relations. Mariana holds a Masters in Global Governance and Diplomacy from Oxford University (2016), a BA in Business and a BA in International Relations from ITAM University (2015). She also studied at Harvard, Stanford, George Washington University, and LSE.

Malaz Idris

Senior Marketing Manager

Malaz joined the GSMA as a Senior Marketing Manager in 2016. She currently manages marketing for the Connected Society and Connected Women programmes. Malaz’ role involves leading marketing and outreach to connect the unconnected and to close the gender gap through the work of both programmes. Malaz is responsible for creating compelling advocacy campaigns, developing video content and case studies, and end-to-end delivery and promotion of technical publications. She has over 18 years of experience in the marketing industry, including seven years of direct mobile network operator experience with Saudi Telecom Company (STC) and other operators in the MENA region. Prior to this, Malaz worked in a diverse range of industries, including consulting, financial services, media, IT and professional services. Malaz holds a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, a Bachelor of Arts (Honours) in Marketing & Communications and a Diploma from the Digital Marketing Institute.

Matt Shanahan

Insights Analyst

Matt is an Insights Analyst working in the Connected Women team. He is supporting the team across their analytical work, in particular on the annual GSMAi Consumer Survey, and the analysis of mobile operator transactional data. Prior to joining at the GSMA, Matt worked in Debt Capital Markets at Société Générale as a Trainee Analyst. He helped consult corporate clients on structuring sustainable debt funding profiles and providing regular market research. Matt holds a MEng in Mechanical Engineering from the University of Warwick where he also undertook technical consulting work on a renewable energy project in rural Uganda, driving the provision of low-cost, sustainable energy to off-grid communities.

Jessica Brown

Programme Coordinator

Jessica joined the Connected Women team in August 2018 as a Programme Coordinator. She is responsible for collating data for internal and donor programme reports, supporting with team travel and financial management, as well as maintaining risk and issue logs. Prior to joining the GSMA, Jessica worked as a Programme Manager at Govnet Communications, where she created and organised programmes for the 2017 Cyber Security Summit and BlockChain Live. She then went on to conduct research on the ways that developing countries could potentially utilise blockchain technology for more inclusive and transparent societies to meet the UN’s Sustainable Development Goal 16. She also worked with Jamaica’s Ministry of Education to inform policy and update the national curriculum to include more tech based subjects. Jessica holds an MSc in Development Studies from the UN supported, Sir Arthur Lewis Institute of Social and Economic Studies based at the University of the West Indies, Jamaica. And a BSc in International Politics and Sociology from City University of London.

Anne Delaporte

Insights Manager

Anne is an Insights Manager within the Connected Women Programme. Her role involves generating and sharing insights on how to close the mobile gender gap in mobile money and mobile internet as well as being the primary point of contact for French speaking West African markets. Prior to joining the GSMA, Anne worked 8 years in several international development research centres and has gained extensive experience conducting quantitative and qualitative research addressing food security, agriculture, education and governance issues in low- and middle-income countries. She also co-led various gender-sensitive and gender-responsive monitoring and evaluation projects and impact evaluations. Anne holds a Master’s Degree in Agricultural Economics and Sustainable Development from Montpellier I University and a Bachelor in International Economics from Université Paris West Nanterre.

M4D Utilities Team

Max Cuvellier

Head of M4D Utilities & Ecosystem Accelerator

Max is Head of the GSMA’s Mobile for Development Utilities and Ecosystem Accelerator programmes. The former works to unlock commercially sustainable business models that leverage mobile to deliver affordable and improved energy, water and sanitation services in emerging markets, while the latter supports mobile operators and innovators in driving scale in unique, commercially and socially sustainable products and services in emerging markets. Max joined the GSMA in late 2012 as the Senior Commercial Programme Manager of the Connected Women team, supporting mobile operators and partners in their efforts to target resource-poor women through grants and technical assistance; he then managed the M4D Impact programme. Prior to joining the GSMA, Max worked at Orange Middle East and Africa, first as a Project Manager, then as the Business Development & Strategic Marketing Manager, based in Jordan and in France. Max started his career as a Telecom Strategy Consultant with Altai Consulting, where he worked on projects for Roshan in Afghanistan and Asiacell in Iraq. Max holds a Masters in Management from HEC School of Management, Paris, France, and a Masters in International Management from ESADE Business School, Barcelona, Spain.

Ilana Cohen

Market Engagement Director

As the Mobile for Development Utilities Market Engagement Director, Ilana manages the Innovation Grant Fund which funds organisations using mobile to improve energy, water and sanitation services for the underserved. Prior to joining the GSMA, Ilana spent two years as a consultant in water and sanitation services, including the application of mobile tools to monitor service delivery and raise awareness. This grew out of her master’s research on the use of mobile payments for water bills in Kenya and throughout East Africa. During her consulting, Ilana also carried out research for the World Bank following up on the impact of the Water Hackathon and subsequently organised the World Bank Sanitation Hackathon in London. Prior to this, Ilana worked as an environmental consultant in California carrying out environmental impact assessments. Ilana holds an MSc Water Science, Policy and Management from Oxford University and a Bachelor’s Degree in Biology from Brandeis University.

Maxime Bayen

M4D Utilities & Ecosystem Accelerator Insights Director.

Maxime provides the programme and its stakeholders with intelligence on innovation within the Mobile for Development sector with a focus on emerging use cases and business models  that can lead to disruptive innovation in the mobile space. Previous Work History Before joining the GSMA, Maxime worked for over 6 years as a consultant in the telecom & tech space within emerging markets. Successively analyst, consultant and Intelligence Unit Manager, Maxime has been working very closely with telecom operators in the MEA region for the past couple of years. Qualifications Maxime holds an MBA from ESSEC Business School in Paris

Wade Owojori

M4D Utilities & Ecosystem Accelerator Senior Programme Manager

Wadé the M4D Utilities Programme Manager, responsible for ensuring programme objectives are delivered to time, within cost and scope. Wadé joined the GSMA in 2011. Prior to joining the M4D Utilities team, Wade was the project manager responsible for managing the rich communications services (RCS) roadmap and product specifications. Wadé has project managed various product development and User Experience (UX) testing cycles with multiple operators and vendors as part of the Network 2020 programme.

Ferdous Mottakin

Senior Market Engagement Manager

In his role, Ferdous is responsible to support Innovation grant organisations using mobile to improve energy, water and sanitation services for the underserved. He is also responsible for providing advisory services to Mobile Network Operators, disseminating insights to the broader ecosystem and developing pipeline of opportunities for the programme in APAC region. Ferdous joined the GSMA in February 2010. Prior to his current role, he was the Market engagement manager for Connected Society, programme manager for Green Power for Mobile (GPM) and founding member of Community Power from Mobile (CPM) programme. He also led GSMA projects in India, South America, Central Asia, South Asia, South East Asia and East Africa. Prior to joining the GSMA, Ferdous led Huawei’s PMO at Telenor global account in Asia-Pacific region. Ferdous holds a Bachelor degree on Electronics Engineering from Simon Fraser University of British Columbia.

Akanksha Sharma

Senior Insights Manager

As an Senior Insights Manager, Akanksha manages the research and advisory work for the Mobile for Development Utilities Programme. Akanksha has been with the GSMA since August 2012. Before joining the M4D Utilities team, Akanksha spent 5 years as a Senior Analyst, specialising in emerging markets, at GSMA Intelligence - the research arm of GSMA. Prior to joining the GSMA, Akanksha worked as a Power and Utilities Analyst at GlobalData in India. Born in India, Akanksha holds an MBA degree from IBS Hyderabad and a B.Sc. degree in Psychology from Rajasthan University.

Leonard Kore

Market Engagement Manager

Prior to joining GSMA, Leonard worked as the senior analyst for telecoms at International Data Corporation (IDC) in charge of the East Africa region. Leonard worked with telcos in consulting, research and advisory projects focusing on a variety of topics such as IoT, mobile money, broadband strategies, competitive analysis, opportunity assessments and Go-To market strategies. He also carried out workshops with telcos, wrote thought leadership reports and was a speaker at events. Leonard has also worked as a grantee mentor short term consultant for Ushahidi under the Making All Voices Count Programme, helping a startup receive funding of an ICT for health project.

Radhika Sarin

Market Engagement Manager APAC

Radhika has joined the GSMA M4D Utilities team as a Market Engagement Manager to manage, facilitate and support mobile-based innovations in energy, water and sanitation across the Asia-Pacific region. She will support the programme by managing select Innovation Fund grantees, share key learnings & insights from grantees and map out industry trends so as to understand and showcase how the mobile industry can support commercially viable energy, water and sanitation services for the underserved. Prior to the GSMA, Radhika has worked in healthcare consulting at IPE Global, New Delhi and telecommunications at Vodafone UK, England. She has built expertise in healthcare consulting, private sector led sustainable social enterprises, mobile product pricing and large-scale fixed & mobile commercial solutions. Radhika graduated in Economics from St. Xavier’s College, Mumbai and holds an MSc in Economics from the University of Warwick, United Kingdom. She speaks fluent Hindi and English.

Nafeesa Punjani

Senior Market Engagement Manager

As the Senior Market Engagement Manager for the Mobile for Development Utilities team, Nafeesa supports both innovation fund grantees and mobile operators to leverage commercially sustainable partnerships, infrastructure and synergies that unlock access to energy, sanitation and water services for underserved populations. Nafeesa has worked with mobile operators in diverse emerging markets including Afghanistan, Tanzania, Uganda and Burundi. Her experience with both corporate and start-up companies has offered Nafeesa the opportunity to be part of and lead several large scale projects within the areas of in Corporate Strategy, Management Reporting, Business Development and Investor Relations. More recently, Nafeesa was a telecommunications consultant with Industrial Promotion Services (IPS) where she supported due diligence projects for 3 operations in East Africa. Nafeesa hold a Bachelors in Health Sciences degree from Western University in London, Ontario (Canada).

Henry Bowes

Assistant Project Manager

I joined the GSMA in September 2018 as an assistant project for the M4D Utilities team. My role includes supporting the portfolio management of the grantee investments by managing risks and issue, new contracts with suppliers, finances and reporting on progress of key deliverables and milestones in the programme. In addition, I support the future planning processes for the next financial year. I previously worked in the Network 2020 programme at the GSMA, project managing the global RCS (Rich Communication Services) specification creation. This role focused mainly on interoperability and defragmentation of operator services in order to have a strong collaborative communication platform to build upon and create new competitive services. Bsc Economics from Cardiff University, Prince2 Foundation at the GSMA

George Kibala Bauer

Knowledge Manager

George joined the Mobile for Development Utilities team as Knowledge Manager in August 2018. His responsibilities include the generation-and dissemination-of insights and best practices for leveraging mobile technology to open new pathways for affordable and reliable utility services. George also coordinates M4D Utilities’ presence at external events, as well as GSMA events such as Mobile World Congress and M360 Africa. Prior to joining GSMA, George worked with a London-based strategic communications consultancy, which advises a range of global development clients. He also contributed to a European Investment Bank project on private sector development in fragile states. George also gained experience in public policy analysis and economic research by interning with Euler Hermes Economic Research, and the Ministry of Economy in the Democratic Republic of Congo. George holds an MSc in International Economic Policy with concentrations in Emerging Markets and African Studies from Sciences Po Paris, and a BA in Economics and Political Science from McGill University. His research interests include technology adoption in the context of economic catch-up, and the political economy of infrastructure delivery.

mAgri Team

Natalia Pshenichnaya

Head of mNutrition
(mAgri & mHealth)

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Amol Jadhav

Market
Engagement Director

https://www.linkedin.com/in/amol-jadhav-8a13b8

Amol is the Market Engagement Director for the GSMA mAgri Programme. In this role he leads the program's consultancy and advisory support delivered to Mobile Network Operators across African and South Asia. This support includes elements around market assessments, business modelling, product innovation, service design, commercialization and marketing. Amol is originally from Houston, TX and earned his MBA from the Rotterdam School of Management, Erasmus University where he focused his studies on entrepreneurship and new venture incubation at the BoP. Prior to that he served as a Micro Financing and Small Business Development Advisor with VSO in Uganda. Earlier in his career Amol held various Marketing and Business Development roles in the enterprise software industry.

Matt Strickland

Senior Market Engagement Manager

Matthew is a Senior Market Engagement Manager for the mAgri programme based in London. Matthew provides consultancy support to grantees in Africa, supporting the implementation of their mAgri product initiatives. Previously, Matthew lived in Malawi and Tanzania working with smallholder tea farmers as an organisational development consultant to improve access to information for farming best practices. Most recently he worked with m4D partners across Africa and Asia to implement projects focussed on improving the livelihoods of women entrepreneurs. In his early career, Matthew worked as a Business Development Manager with a number of digital consultancies. Matthew holds a Bachelor of Science degree from Loughborough University and recently completed his MBA.

Daniele Tricarico

Insights Director for mAgri & mHealth

Daniele is the Insights Director at GSMA mNutrition, comprising of the mAgri and mHealth programmes. In his role, Daniele leads the insights and publications work stream for both programmes. This work stream includes intelligence and analysis on the opportunities within the mAgri and mHealth sectors, as well as monitoring, evaluation and learning (MEL) and user experience (UX) research for mNutrition partners. Prior to joining the GSMA, Daniele was a senior telecoms analyst at Pyramid Research and Informa Telecoms & Media, focusing on consumer services in emerging markets. Daniele holds an MSc in new media and information systems from the London School of Economics and an MA from the University of Bologna.

Panos Loukos

Senior Insights Manager

Panos is the Senior Insights Manager for GSMA’s mAgri programme. Panos provides the mAgri programme and its external stakeholders with intelligence and analysis around digital agriculture topics with a focus on innovative business models, emerging use cases, best practices and socioeconomic impact. He leads engagement and facilitates collaboration with the agriculture sector to support mAgri programme activities. Panos works directly with mAgri services across Africa and Asia providing technical assistance to guide agricultural value chain digitisation. He regularly participates in industry events. Before joining the GSMA, Panos spent several years in leading analyst and consultancy firms with a special focus on operators’ digital strategies. Panos holds a BSc in Plant Science from Aristotle University of Thessaloniki, Greece and an MSc in Plant Disease from Imperial College London. More recently, Panos completed an MBA degree at the University of Manchester.

Ahmed Javed

Senior Market Engagement Manager

Ahmed is a Senior Market Engagement Manager for the mAgri programme based in Islamabad, Pakistan. He provides consultancy and implementation support to grantees in Pakistan and Sri Lanka, assisting in optimizing the rollout and commercialization of their mAgri product initiatives. Before joining GSMA, Ahmed was managing multiple mobile money products for Telenor easypaisa. Prior to that, he worked with Standard Chartered Bank, primarily within the product management and Small and Medium Enterprise functions. Ahmed completed his undergraduate studies from the Lahore University of Management Sciences in Pakistan and his MBA from the University of California, Los Angeles in the United States.

Kate Zechner

Project Manager for mAgri & mHealth

Kate joined the GSMA as the mNutrition Project Manager in May 2017 where she oversees the implementation of both the mAgri and mHealth programmes across Sub-Saharan Africa and Asia.. Prior to GSMA, Kate was the Project Manager for a three-year project called Design for Europe co-funded by the European Commission with the aim to promote the use of innovation across Europe. Previously, she worked for several charities in Germany, the US and the UK on issues such as human rights, climate change and anti-corruption. She holds Masters'​ degrees in Biology from University of Freiburg/Germany as well as in Globalisation from University College London, plus a Postgraduate Diploma in Business Administration from Massey University/New Zealand.

Rianna Kelly

Business Intelligence Manager

Rianna joined the GSMA in September 2017. As Business Intelligence Manager with the mAgri programme, she provides ongoing monitoring, evaluation and learning (MEL) of services and business intelligence (BI) to ensure the continual improvement of services that aim to digitise the agricultural value chain. She builds upon her previous experience as Assistant Data Insights Manager with the M4D Connected Women programme where she carried out gender-focussed data analysis to promote the digital and financial inclusion of women in low- and middle-income countries. Before joining the GSMA, Rianna spent 3 years with a global asset management advisory firm in London. Rianna holds an MSc in Quantum Technologies from University College London (2017), a BSc in Mathematics and Physics from the University of Warwick (2013), passed the Level I, II and III exams of the Chartered Financial Analyst (CFA) Programme and holds the Investment Management Certificate (IMC).

Abbie Phatty-Jobe

Knowledge Manager

Abbie joined the GSMA mAgri team in May 2018 as the knowledge manager, where she oversees the dissemination of insights and best practices for leveraging mobile technology to scale initiatives aimed at digitising agricultural value chains. She also supports the mHealth team in the same capacity. Previously, Abbie worked as the Ministerial Programme speaker manager on the GSMA advocacy events team. Prior to that, Abbie worked for several NGOs in the Gambia including the Children and Community Initiative for Development (CAID) and the Lend a Hand Society (LAHS) on issues such as human rights, refugee rehabilitation, youth empowerment and capacity building. Abbie’s multidisciplinary experience cuts across the development, telecoms, events and hospitality sectors. Abbie holds an MSc in Practicing Sustainable Development with ICT4D from the Royal Holloway University of London.

Jenny Prosser

Senior Insights Manager

Jenny joined the GSMA as a Senior Insights Manager in July 2018 where she focuses on innovations in IoT and big data to improve weather forecasting and climate resilience. Before joining the mAgri team, Jenny worked at Nesta, the UK’s innovation foundation to design and deliver challenge prizes for clients including the Global Innovation Fund and the European Commission. She has gained extensive experience in emerging markets, including as a Kiva Fellow in Zimbabwe and Uganda where she worked with the Grameen Foundation and Fenix International to launch and scale innovative credit programmes. Jenny holds a BA in French and German from University College London.

Rita Oulai

Market Engagement Manager

Rita is a Market Engagement Manager, SSA based out of Abidjan, CDI. In this role, she will work closely with local teams and programme partners to support the implementation of cutting-edge MNO-led mAgri projects in line with the MNO and GSMA strategy. Prior to joining GSMA, Rita worked as a Digital Finance Consultant at the IFC, focusing on strategic and high potential markets such as Cote d' Ivoire, Cameroon, DRC, Tanzania and Madagascar. She has also worked as a Project Coordinator for the German Development Agency’s (GIZ) African Cashew Initiative Program in Cote d’ Ivoire and Ghana. Her work experience also traverses projects related to agriculture and rural development, and she has a good grasp of the Fintech market evolution on the continent. Rita holds a Master in Finance and Accounting from the British Institute of Management and Technology, and is a summa cum laude graduate of the State University of New York at Buffalo. She has also completed a number of financial inclusion trainings from Harvard Kennedy School and the Digital Frontiers Institute.

mHealth Team

Natalia Pshenichnaya

Head of mNutrition
(mAgri & mHealth)

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Mojca Cargo

Senior Market Engagement Manager

Mojca Cargo is a senior market engagement manager for mHeath program overseeing mHealth implementation and content development in 8 African countries, with key deliverables: partnership brokering and service implementation and iteration support. Mojca has been working in mobile health area for the past 6 years. Initially Mojca worked on creating mHealth tracker through which she built comprehensive understanding of mobile health and its eco-system. She then moved to South Africa where she took over project management role with main objective of partnership brokering and government facilitation in digitalizing public health. Mojca holds Master’s degree from Management School of Grenoble.

Kim Viljoen

Insights Manager

Through research and analysis of trends within Digital Health, Kim generates intelligence on best practices and opportunities for the mHealth Programme and its stakeholders. As Insights Manager, she provides thought leadership on business models and implementation strategies for delivering impactful digital health solutions at scale. In her previous role as Business Intelligence Manager for the GSMA mNutrition Initiative, she managed the design and implementation of the business intelligence, and monitoring and evaluation work streams producing actionable insights to inform the optimisation of mHealth services across eight markets in sub-Saharan Africa. Kim holds a BSc in Mechanical Engineering from the University of Stellenbosch and a wealth of experience in the digital health and mobile telecoms industries. She is passionate about creating socio-economic impact in emerging markets.

Daniele Tricarico

Insights Director for mAgri & mHealth

Daniele is the Insights Director at GSMA mNutrition, comprising of the mAgri and mHealth programmes. In his role, Daniele leads the insights and publications work stream for both programmes. This work stream includes intelligence and analysis on the opportunities within the mAgri and mHealth sectors, as well as monitoring, evaluation and learning (MEL) and user experience (UX) research for mNutrition partners. Prior to joining the GSMA, Daniele was a senior telecoms analyst at Pyramid Research and Informa Telecoms & Media, focusing on consumer services in emerging markets. Daniele holds an MSc in new media and information systems from the London School of Economics and an MA from the University of Bologna.

Kate Zechner

Project Manager for mAgri & mHealth

Kate joined the GSMA as the mNutrition Project Manager in May 2017 where she oversees the implementation of both the mAgri and mHealth programmes across Sub-Saharan Africa and Asia.. Prior to GSMA, Kate was the Project Manager for a three-year project called Design for Europe co-funded by the European Commission with the aim to promote the use of innovation across Europe. Previously, she worked for several charities in Germany, the US and the UK on issues such as human rights, climate change and anti-corruption. She holds Masters'​ degrees in Biology from University of Freiburg/Germany as well as in Globalisation from University College London, plus a Postgraduate Diploma in Business Administration from Massey University/New Zealand.

Abbie Phatty-Jobe

Knowledge Manager

Abbie joined the GSMA mAgri team in May 2018 as the knowledge manager, where she oversees the dissemination of insights and best practices for leveraging mobile technology to scale initiatives aimed at digitising agricultural value chains. She also supports the mHealth team in the same capacity. Previously, Abbie worked as the Ministerial Programme speaker manager on the GSMA advocacy events team. Prior to that, Abbie worked for several NGOs in the Gambia including the Children and Community Initiative for Development (CAID) and the Lend a Hand Society (LAHS) on issues such as human rights, refugee rehabilitation, youth empowerment and capacity building. Abbie’s multidisciplinary experience cuts across the development, telecoms, events and hospitality sectors. Abbie holds an MSc in Practicing Sustainable Development with ICT4D from the Royal Holloway University of London.

Mobile for Humanitarian Innovation Team

Kyla Reid

Head of Digital Identity & Mobile for Humanitarian Innovation

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Digital identity and Mobile for Humanitarian Innovation programmes, Kyla is responsible for working with mobile operators, governments and NGOs to identify the opportunities, barriers, and value of mobile as a scalable and trusted platform for enabling digital identity, and accelerating the impact and delivery of a digital humanitarian future. Kyla has been with the GSMA since 2012 and has played a key role in the inception and leadership of new programmes within Mobile for Development, including Mobile Health and Disaster Response. Most recently Kyla led the industry-wide Humanitarian Connectivity Charter, now with over 140 mobile operator signatories, UN and NGO endorsement and a footprint in over 107 countries. In her work at the GSMA, Kyla engages with a wide range of stakeholders from both the private and development sectors, identifying opportunities to create shared value and sustainable social impact using mobile technology. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Olly Parsons

Senior Market Engagement Manager

Olly joined GSMA in August 2013, having previously supported a number of projects in the Research and Higher Education Division of the Royal Geographical Society (with IBG). Olly has conducted several ICT4D related research projects across East Africa, on vulnerabilities, OSM and community mapping, and on the spread of hate speech. Olly has provided research assistance to a number of other projects including for UNICEF and Lloyds. Olly holds a MSc. in Practicing Sustainable Development with ICT4D and a BSc. in Geography from Royal Holloway University of London.

Dulip Tillekeratne

Senior Manager - Humanitarian Connectivity Charter

Jenny Casswell

Insights Manager

Jenny is the Insights Manager of GSMA’s Mobile for Humanitarian Innovation programme which seeks to accelerate the delivery and impact of digital humanitarian assistance. She works with mobile network operators and humanitarian actors to generate insights into how and where mobile technology is impacting the humanitarian sphere, from the digitisation of humanitarian cash transfers to mobile-enabled utilities and digital identity. Jenny has conducted field research across East Africa, focusing on the socio-economic impact of mobile connectivity on refugees, and the role of mobile in improving humanitarian assistance through humanitarian cash transfers. Previously Jenny was Knowledge Manager in the GSMA M4D Utilities programme. Prior to joining the GSMA in 2015, Jenny worked as an Account Manager for a London-based public affairs consultancy dealing with developing world issues in the media and government relations field. Jenny holds a BA (Hons) in Geography from Oxford University, where her research focused on the transformational impact of mobile money service, M-Pesa, in the Rift Valley, Kenya.

Julie Schurei

Senior Project Manager

Julie joined the GSMA in 2017. As the Digital Identity and Mobile for Humanitarian Innovation Project Manager, she works with both teams to ensure that the programmes' key objectives are met on time and within budget. She has extensive experience in project oversight, monitoring and evaluation, communications, and donor management from her previous roles as the UK/Europe Development Director for the Business & Human Rights Resource Centre, an international non-governmental organisation in London, and as the Afghanistan-based Monitoring & Evaluation/Communications Manager for three USAID-funded stability and sustainable agriculture development programmes with Development Alternatives, Inc. Julie holds a Master’s degree in International Affairs from the George Washington University and a Bachelor of Arts in Political Science from Washington State University.

Keeya-Lee Ayre

Communications and Marketing Manager

Keeya joined the GSMA in August 2016. She currently leads global communications and marketing for the Mobile for Humanitarian Innovation programme, including the Mobile for Humanitarian Innovation Fund. She is responsible for leading storytelling, digital, blogs, campaigns, messaging, video content, infographics and other multimedia content, as well as editing and managing the design of publications. She is a Huffington Post contributor, a World Economic Forum Global Shaper and TEDx speaker. Over the past ten years, Keeya has interned in strategic communications at United Nations OCHA, managed communications for global NGOs and co-founded an award-winning Australian non-profit organisation. Keeya also qualified to practice Australian migration law in 2014 and has provided pro bono assistance to refugees for the past four years. Keeya has a Master of Applied Anthropology and Participatory Development, specialising in Humanitarian Action, from the Australian National University (ANU), a Graduate Certificate in Australian Migration Law and Practice from the ANU, and a Bachelor of Arts (Honours) in Anthropology and Sociology from the University of Western Australia.

Rosie Afia

Market Engagement Manger

As Market Engagement Manager for the Mobile for Humanitarian Innovation Fund, Rosie manages grant projects as well as relationships and partnerships with mobile operators and humanitarian organisations. She builds on her former experience as a programme manager in the Mobile for Development (M4D) department where she most recently managed the Ecosystem Accelerator’s Innovation Fund. Rosie joined the GSMA in October 2014 from the London School of Economics (LSE) where her research focused on how mobile technology can be used in conjunction with formal and informal institutions to improve the number of innovative services that reach vulnerable and low-income citizens. Previously Rosie worked for Fitch Ratings in the training division as well as managing projects and programmes in Zambia, Kenya and South Africa ranging from health and education to supporting local organisations in aid assistance. Rosie holds a MSc in Development Management from LSE and a first class degree in Economics & Politics from Leeds University, UK.

Yiannis Theodorou

Director of Policy and Regulatory Affairs

Yiannis is leading the development of policy and advocacy initiatives, aiming to shape the emerging regulatory landscape so as to enable new digital identity solutions, while helping mobile operators position themselves as trusted providers of such solutions. Since joining the GSMA in 2011 as a Manager and then Senior Manager of Regulatory Policy, Yiannis has been focusing on Privacy and Data Protection issues – conducting consumer research, developing policy positions and promoting ‘Privacy-by-Design' best practices for mobile, mHealth, mAutomotive and ‘Connected Living’ services. He has also led the GSMA’s public policy work on Big Data and on the ‘Mandatory Registration of Pre-paid SIM Cards', authoring a number of reports and policy recommendations. Yiannis delivered several regulatory training courses and represented the GSMA at various public fora globally, engaging with multiple stakeholders. Prior to the GSMA, Yiannis worked as a Strategy Associate at Ofcom, where he gained five years of experience in strategy and regulatory policy in the Internet, TV, fixed and mobile communications sectors. Yiannis holds a MSc. in Management from Cass Business School (City University, London) and a LL.B Degree in Law from UCL (London).

Erdoo Yongo

Policy Analyst

Erdoo is supporting the development of policy and advocacy initiatives for the Mobile for Humanitarian Innovation programme. Currently, she is establishing new insights, especially those related to disaster response preparedness, to update the team’s capacity building course. She is also working with Mobile for Humanitarian Innovation development partners to embark on a joint advocacy and policy initiative. Following her time with the Digital Identity team, Erdoo continues to lead research on mandatory SIM registration, however explores its relation to humanitarian crises and responses. Prior to joining the GSMA, Erdoo worked for the Shadow Home Secretary on an array of issues. She holds a BA in Politics, Philosophy and Economics from The University of Manchester. She has a keen interest in the intersection of International Development and Policy and is hoping her work will help create an enabling regulatory environment for MNOs establishing mobile-based solutions to reach people in humanitarian crises.

Daniella Armoni

Project Manager

Daniella brings extensive experience in managing large multi-stakeholder and multi-country programmes for a range of international development donors through her previous roles as Senior Project Manager with DAI and Programme Officer on PwC’s Girls’ Education Challenge. Daniella specialised in implementing Market Systems Programmes in Mozambique and the Middle-East, grants programmes in Zimbabwe and Malawi, Global Challenge Fund focusing on Education in 18 countries, and developing Knowledge Management processes at both programme and organisational levels.    Daniella holds a Master’s degree in Development Management from the London School of Economics and a BA in Marketing and Social Anthropology from London Metropolitan University. 

Maha Khan

Research and Insights Director

Maha is the Research and Insights Director for the Mobile for Humanitarian Innovation Programme, based in Nairobi. Prior to GSMA, Maha was most recently Senior Manager at Caribou Digital, working with the Mastercard Foundation Partnership for Finance in a Digital Africa (FIDA) where she conducted research on big data analytics as well as the impact platform players (such as WhatsApp and Amazon) may have on financial inclusion in Sub-saharan Africa. For over ten years, Maha has worked as a research and programme manager in the field of peacebuilding, behavioral change and financial inclusion. Her work experience spans across South and East Asia; East, West and Southern Africa; as well as the United States and the United Kingdom. In early 2017, Maha designed a digital cash-transfer fresh food voucher programme for the United Nations World Food Programme (WFP) Ethiopia Country Office, and prior to that, led the Business Analytics Domain at The Helix Institute of Digital Finance (MicroSave Africa) for two years. Maha has authored numerous blogs and publications in this field. Maha holds a MA in International Economics & Conflict Management from Johns Hopkins School of Advanced International Studies (SAIS, 2008).

Abi Parr

Market Engagement Manager

In her role as a MEM for the Mobile for Humanitarian Innovation Fund, Abi mentors Innovation Fund grantees and is involved all aspects of the Fund lifecycle, including the application and selection process, due diligence, and monitoring and evaluation. Previously Abi worked as a consultant at Spring Impact, a non-profit strategy consultancy focused on scaling and replicating social innovations. Before that, she worked at Gavi (the Global Alliance for Vaccines and Immunisation) in policy and analysis roles. Abi has a BA in Asian and Middle Eastern Studies from the University of Cambridge.

Ken Okong'o

Policy and Advocacy
Manager

Ken is the Policy and Advocacy Manager, Mobile for Development. Through research and advocacy, his current role entails working with governments, development community and mobile operators in shaping the policy and regulatory landscape for a digital humanitarian future as well as positioning mobile platform as an enabler of digital identity for a greater socio-economic welfare. Ken has served in strategic roles in both private and public sectors. He has consulted for a regulator, development sector and mobile network operators in Africa and Asia, including Global e-Schools and Communities Initiative, Airtel, Orange, Etisalat, RighTel, Afghan Wireless and Ooredoo with a focus on electronic governance, ICT4D policy, universal service strategies, network planning, market research and business scenario analysis. Ken holds an MSc in ICT Policy and Regulation from Jomo Kenyatta University of Agriculture and Technology, an MBA from University of Nairobi and a PhD in Information Systems from University of Cape Town, South Africa.

Matthew Downer

Insights Manager, Monitoring and Evaluation

As an Insights Manager with a focus on M&E, Matthew is responsible for the delivery of a range of research and insights projects aligned to the programme’s areas of focus. He is also responsible for leading the development and implementation of a monitoring and evaluation strategy to help the programme and its partners demonstrate delivery and impact. Before the GSMA he worked at British Red Cross as a Researcher. He also worked at Kantar, the leading social research agency conducting a wide range of research and evaluation projects for clients in the public and third sector at a financial services trade body. Matthew has a BA(hons) in International Relations from the University of Sheffield and is currently working towards an MSc in Politics of Population, Migration and Ecology from Birkbeck, University of London. He also has an Advanced Certificate in Social Research Practice.

Ecosystem Accelerator Team

Max Cuvellier

Head of M4D Utilities & Ecosystem Accelerator

Max is Head of the GSMA’s Mobile for Development Utilities and Ecosystem Accelerator programmes. The former works to unlock commercially sustainable business models that leverage mobile to deliver affordable and improved energy, water and sanitation services in emerging markets, while the latter supports mobile operators and innovators in driving scale in unique, commercially and socially sustainable products and services in emerging markets. Max joined the GSMA in late 2012 as the Senior Commercial Programme Manager of the Connected Women team, supporting mobile operators and partners in their efforts to target resource-poor women through grants and technical assistance; he then managed the M4D Impact programme. Prior to joining the GSMA, Max worked at Orange Middle East and Africa, first as a Project Manager, then as the Business Development & Strategic Marketing Manager, based in Jordan and in France. Max started his career as a Telecom Strategy Consultant with Altai Consulting, where he worked on projects for Roshan in Afghanistan and Asiacell in Iraq. Max holds a Masters in Management from HEC School of Management, Paris, France, and a Masters in International Management from ESADE Business School, Barcelona, Spain.

Martin Karanja

Senior Market Engagement Manager

Martin is the Senior Market Engagement Manager for the Ecosystem Accelerator programme, based out of Nairobi. He is in charge of leading the Market Engagement team who build and develop relationships with mobile operators and start-ups in Africa and South and Southeast Asia, and supports the start-ups the programme funds through its Innovation Fund, and beyond. Before joining GSMA, Martin has worked for Hewlett Packard Enterprise, Symantec Corporation, Airtel Africa, and Orange Telkom Kenya among others, and brings a expertise in the ICT/Telecom industry across Sub-Saharan Africa, including Marketing and Business Development, Product Development and Technology Distribution. Martin holds a Degree in International Business Administration from United States International University Nairobi, Kenya, and a Diploma in Technology Distribution from Global Technology Distribution Council, Grenoble France

Maxime Bayen

M4D Utilities & Ecosystem Accelerator Insights Director.

Maxime provides the programme and its stakeholders with intelligence on innovation within the Mobile for Development sector with a focus on emerging use cases and business models  that can lead to disruptive innovation in the mobile space. Previous Work History Before joining the GSMA, Maxime worked for over 6 years as a consultant in the telecom & tech space within emerging markets. Successively analyst, consultant and Intelligence Unit Manager, Maxime has been working very closely with telecom operators in the MEA region for the past couple of years. Qualifications Maxime holds an MBA from ESSEC Business School in Paris

Peter Ndichu

Market Engagement
Manager

Peter is a Market Engagement Manager for the Ecosystem Accelerator programme based out of Nairobi, Kenya. He supports the Innovation Fund in portfolio management, startup pipeline development including fund outreach to stakeholders, due diligence planning and execution for potential portfolio companies, and business support and mentorship to current portfolio startups. In addition, Peter supports mobile operators in emerging markets to develop start-up friendly strategies while promoting robust partnership between startups and mobile operators. Since 2013, Peter has supported the Mobile for Development team at GSMA in various roles at the intersection of mobile technology and entrepreneurship across emerging markets. Prior to joining Mobile for Development Peter was a consultant at CGAP, an independent entity housed at World Bank, where he developed business intelligence tools leveraging customer, market and financial data for PAYG energy companies. Peter holds a degree in Economics with concentrations in Finance and Chinese Studies from New York University and is currently pursuing his CFA charter as a CFA Level 2 Candidate (June 2018).

Samuel Ajadi

Insights Manager

Sam is an Insights Manager for the Ecosystem Accelerator programme. His role involves providing mobile operators and startups across Africa and Asia with innovation intelligence. Prior to joining GSMA, Sam was an Analyst at research and consulting firm IHS Markit, covering Africa and the Middle East telecoms market. His key roles involved producing reports on operator performance and strategies, M&A, and regulatory development in the region. Prior to that role, he was a Research Analyst at the Centre for Economic Performance at the London School of Economics. Sam holds a Bachelor of Science degree in Economics from the University of Kent.

Gregory Omondi

Market Engagement Manager

Gregory is the Market Engagement Manager for the Ecosystem Accelerator Programme, based in Nairobi. His key roles are identifying and coaching applicants to the Innovation Fund, mentoring startups, supporting regional and local operators in their efforts to develop start-up friendly strategies, promoting robust partnership between startups and mobile operators, building and managing other relationships with regional and local stakeholders. Prior to joining GSMA, Gregory was the Innovation Engagement Officer - Africa at Ushahidi under the Making All Voices Count Programme, an international initiative that contributes towards effective governance and accountability by enabling citizens engagement and open, responsive government in 12 countries in Africa and Asia, his key roles involved identifying, assessing, selecting, contracting, and managing grantees. He has also worked as a Research Assistant at @iLabAfrica, an innovation research centre at Strathmore University. Gregory holds a Masters of Science Degree in Mobile Telecommunication Innovation and a Bachelors of Science Degree in Business Information Technology, both from Strathmore University, Kenya.

Wade Owojori

M4D Utilities & Ecosystem Accelerator Senior Programme Manager

Wadé the M4D Utilities Programme Manager, responsible for ensuring programme objectives are delivered to time, within cost and scope. Wadé joined the GSMA in 2011. Prior to joining the M4D Utilities team, Wade was the project manager responsible for managing the rich communications services (RCS) roadmap and product specifications. Wadé has project managed various product development and User Experience (UX) testing cycles with multiple operators and vendors as part of the Network 2020 programme.

Kaung Sitt

Market Engagement Manager

Kaung is a Market Engagement Manager based out of Singapore. He builds and develops relationships with mobile operators and start-ups in South and Southeast Asia, and supports the start-ups Ecosystem Accelerator will be funding through the Innovation Fund. His key focus is the Asia Pacific ecosystem. Kaung started his career as a software engineer and business development in Singapore's manufacturing and software development industry. On his return to Myanmar in 2014, he co-founded Myanmar’s first start-up accelerator: ideabox. Following that he co-founded Digital Kaway Ltd where he continues as an advisor to the digital marketing firm, and subsequently Codeboratory Ltd, a coder’s laboratory producing online ticketing platform for long distances in Myanmar. Kaung holds a degree in Engineering from Hong Kong Polytechnic University and a Masters in Management of Technology from National University of Singapore.

Josie Middleton

Knowledge Manager

Josie is part of the Insights team. She provides the programme and its stakeholders with intelligence on innovation within the Mobile for Development sector, which has a focus on emerging use cases and business models that can lead to disruptive innovation in the mobile space. Josie disseminates key messages from the programme, ensures the successful coordination of advocacy and leads on internal and worldwide external events. Josie brings partner and project management, business development and consultancy experience from a broad range of industries including e-commerce, consultancy, technology, energy, advertising and development. She has worked internationally at Accenture, Groupon, Redwood London and at multiple early-stage start-ups. Josie holds a BA Hons in French and History from the University of Nottingham.

Bilal Ali Qureshi

Market Engagement Manager

Bilal is a Market Engagement Manager for the Ecosystem Accelerator programme based in Islamabad, Pakistan. He builds and develops relationships with mobile operators and start-ups in South and Southeast Asia. He provides support in recruiting start-ups and then provides consultancy in building their relationships with mobile operators to launch commercially viable products that can also create social impact. His key focus is the Asia Pacific ecosystem. Most recently, Bilal worked with Karandaaz Pakistan where he led digitisation initiatives to increase digital financial inclusion. Prior to Karandaaz, he worked for Easypaisa, where he launched Pakistan’s first ‘Pay as you go’ solar system to provide low cost, high quality renewable energy to off-grid areas. Bilal has also worked at UNDP and the World Bank. Bilal has an MBA from Institute of Business Management, Karachi, Pakistan. He has also received training in financial inclusion and policy design from Harvard Kennedy School.

Edward Irby

Project Manager

Edward joined the GSMA in July 2018 as project manager for the Ecosystem Accelerator programme. His duties include planning and monitoring activity deliverables throughout the project lifecycle, as well as ensuring key programme deliverables and objectives are delivered successfully, on time and on budget. Edward is responsible for effective and efficient communication and collaboration within the team, overseeing internal and external reporting, financial management and managing grantee contracting. Edward previously spent 5 years at Integrity Action, a UK NGO which empowers communities to demand integrity and accountability from service providers, where he was responsible for managing grants across several countries including Afghanistan, Kenya, Palestine, Nepal Armenia, and DR Congo. He also previously worked for an NGO assisting children suffering from trauma in Palestine. Bsc Political Science from Oxford Brookes University. Msc Middle East Politics from the School of Oriental and African Studies, University of London