Mobile for Humanitarian Innovation
Our mission is to accelerate the delivery and impact of digital humanitarian assistance
We are on track to reach 7 million people with improved access to and use of life-enhancing mobile-enabled services during humanitarian and disaster preparedness, response and recovery by 2022.
The GSMA Mobile for Humanitarian Innovation (M4H) programme marks an evolution and expansion of the GSMA’s disaster response work. The programme is funded by the UK Foreign, Commonwealth and Development Office (FCDO), and supported by the GSMA and its members.
The mobile industry continues to grow its engagement and investment in partnerships and solutions that will deliver a digital humanitarian future. Over 156 mobile operators have committed to the GSMA Humanitarian Connectivity Charter, an initiative which strengthens the resilience, preparedness and response capability of connectivity systems in over 108 countries.
Head of Mobile for Humanitarian Innovation
Kimberly joined the GSMA in July 2020 as the Head of Mobile for Humanitarian Innovation. Before GSMA, she was the Head of Humanitarian Policy at the British Red Cross, where she led the department responsible for policy, advocacy, and research on international humanitarian issues. She acted as adviser to the Chairman on the organisation’s role on the Governing Board and General Assembly of the International Federation of Red Cross and Red Crescent Societies (IFRC).
Kimberly has worked for several humanitarian organisations, with a focus on building partnerships in multilateral processes and negotiations. She has worked on the Sustainable Development Goals, the New York Declaration on Refugees and Migrants, the Grand Bargain (World Humanitarian Summit), the Paris Climate Agreement, the Mine Ban Treaty, and the Convention on Cluster Munitions. Kimberly worked in Asia-Pacific with the IFRC, during the time of the Indian Ocean tsunami, where she carried out advocacy on global disaster preparedness guidelines. She has also focused on humanitarian issues such as children in armed conflict, principled humanitarian action, and protection of civilians.
She holds a BA in Psychology from UBC (Vancouver), a MA in International Development Studies and Political Science from Chulalongkorn University (Bangkok) where her thesis focused on the Myanmar refugee situation in Thailand. In July 2020, she completed an Executive MBA at London Business School. She has been deployed to, and worked across, several humanitarian contexts in Africa, Asia, and the Middle-East.
Julie joined the GSMA in 2017. As the Programme Manager for the Digital Identity and Mobile for Humanitarian Innovation programmes, she works with both teams to ensure that the key objectives are met on time and within budget.
She has extensive experience in project oversight, monitoring and evaluation, communications, and donor management from her previous roles as the UK/Europe Development Director for the Business and Human Rights Resource Centre, an international non-governmental organisation in London, and as the Afghanistan-based Monitoring and Evaluation/Communications Manager for three USAID-funded stability and sustainable agriculture development programmes with Development Alternatives, Inc.
Julie holds a Master’s degree in International Affairs from the George Washington University and a Bachelor of Arts in Political Science from Washington State University.
Director of Research and Insights
Jenny is the Director of Research and Insights for the GSMA’s Mobile for Humanitarian Innovation programme which seeks to accelerate the delivery and impact of digital humanitarian assistance. She works with mobile network operators and humanitarian actors to generate insights into how and where mobile technology is impacting the humanitarian sphere, from the digitisation of humanitarian cash transfers to mobile-enabled utilities and digital identity.
Jenny has conducted field research across East Africa, focusing on the socio-economic impact of mobile connectivity on refugees, and the role of mobile in improving humanitarian assistance through humanitarian cash transfers. Previously Jenny was Knowledge Manager in the GSMA M4D Utilities programme.
Prior to joining the GSMA in 2015, Jenny worked as an Account Manager for a London-based public affairs consultancy dealing with developing world issues in the media and government relations field.
Jenny holds a BA (Hons) in Geography from Oxford University, where her research focused on the transformational impact of mobile money service, M-Pesa, in the Rift Valley, Kenya.
Market Engagement Director
William works with mobile operators, governments and NGOs to find commercially sustainable solutions in complex humanitarian situations. For example, exploring new ways in which refugees can be identified to receive cash transfers while ensuring that agent networks exist to ensure people can either cash out or pay for utilities through mobile money.
Before joining the GSMA, William worked as the Director for Strategic Partnerships and E-banking for Fidelity Bank Ghana. He was responsible for driving the banks financial inclusion agenda by setting up the first agent banking network in the country, and developed and deployed several mobile-linked financial products with MNOs in Ghana. Before then, William worked as the Head of Community Investment for Barclays Bank, responsible for Africa, Asia and the Middle East. At Barclays he was also responsible for the banks financial inclusion agenda in Africa.
William has a PhD in Financial Inclusion from Nottingham Trent Business School, an MBA from Birmingham City University and a degree in Economics and Mathematics from the University of Cape Coast in Ghana.
Senior Director, Advocacy/Acting Head of Digital Identity
Yiannis TheodorouYiannis is the Acting Head of the GSMA’s Digital Identity programme and leads the development of several policy and advocacy initiatives in Development and Humanitarian contexts. He is currently exploring the role of mobile and government policy in accelerating digital identity ecosystems to support the digital and financial inclusion of underserved populations. He has been researching and advising Governments and Mobile Operators on Mobile SIM registration and Know-Your-Customer (KYC) regulations across Africa, Asia, the Middle East and Latin America. Yiannis also delivers several regulatory training courses and represents the GSMA at various public fora globally, closely engaging with key partners such as the World Bank and UN bodies. He previously led public policy initiatives related to the use of Big Data for Social Good and the Internet-of-Things, focusing on consumer data protection and Privacy-by-Design. He authored a number of reports and policy recommendations on these topics. Prior to the GSMA, Yiannis was a Strategy Associate at the UK regulator Ofcom, developing strategic and regulatory policy insights across the Internet, TV, and telecommunications sectors. Yiannis holds a MSc. in Management from Cass Business School and a Law Degree from UCL (London).
Director, Mobile for Humanitarian Innovation Fund
Olly is the Director of the Mobile for Humanitarian Innovation Fund at the GSMA. The Fund aims to promote innovation in the use of mobile technology to address humanitarian challenges by providing catalytic funding and support to projects with this goal. Olly is responsible for the end to end Fund management process, from application call through to grantee management, leads the team of Innovation Fund Market Engagement Managers, and provides support to other organisations working in this sector.
Olly has worked for the GSMA on the Mobile for Humanitarian Innovation programme, previously the Disaster Response programme, in various roles since August 2013. Prior to joining the GSMA Olly worked for the Royal Geographical Society and has undertaken research on vulnerabilities and shock factors, OSM community mapping and planning, and on the role of social media in the spread of hate speech. Olly holds a MSc in Practicing Sustainable Development with ICT4D and a BSc in Geography from Royal Holloway University of London.
Senior Manager, Strategic Partnerships & Market Engagement
Isaac is the Senior Manager, Strategic Partnerships and Market Engagement for the GSMA Mobile for Humanitarian Innovation Programme. In this role, he is responsible for building and managing partnerships between MNOs and the humanitarian sector for Sub-Saharan Africa and MENA.
Isaac has over 19 years of senior- level experience in the humanitarian and development sector. Prior to joining GSMA, Isaac worked for NetHope as Global Programs Director for Disaster Management and Crisis Informatics, provides leadership, oversight and execution of NetHope’s Global Humanitarian Operations Programs including Emergency Preparedness and Response efforts, Crisis Informatics, Access to Information as Aid and Humanitarian Digital Financial Services.
Isaac also worked for World Vision International as Director of Humanitarian Technologies and Operations. Throughout Isaac’s career with World Vision International, he provided effective strategic leadership, resulting in externally positioning World Vision International as a key player in the Humanitarian Technology sector. For example, he was Instrumental in setting up the first NGOs Emergency Telecommunication Cluster Coordinator. A model that has now been adopted as standard for all large scale emergency responses.
In addition, Isaac held various positions in the Humanitarian sector and has a deep and practical understanding of humanitarian and development operations and the use and adoption of technologies to enable Aid efficiency over a vast number of contexts. Isaac’s field experience includes: The Tsunami response (2004/2005), The Sichuan earthquake response in China (2008) the Cyclone Nargis response in Myanmar (2008), Darfur refugee response in Sudan (2009), Haiti Earthquake response (between 2010 and 2012), the Horn of Africa drought response (2011), the Pakistan flood response (2011), South Sudan (2013), the Typhoon Haiyan in the Philippines (2013-2014), the Nepal earthquake response (2015), among others.
The combination of Isaac’s extensive field experience in disaster management and technology background provides Isaac with a deep understanding how digital technologies can be applied to enable effective humanitarian aid operations.
Senior Marketing Manager
Keeya joined the GSMA in 2016. She currently leads global marketing and communications for the Mobile for Humanitarian Innovation (M4H) programme. She is responsible for all external communications including ethical and participatory storytelling, digital, blogs, campaigns, video content, infographics and other multimedia content, as well as leading engagement with several major events, driving applications for the Innovation Fund, and managing the design of publications.
She is also a Huffington Post contributor, a World Economic Forum Global Shaper and TEDx speaker. Over the past ten years, Keeya has interned in strategic communications at United Nations OCHA, managed communications for global refugee advocacy and peacekeeping NGOs and co-founded an award-winning Australian non-profit organisation, Perth SOUP Inc. Keeya also qualified to practice Australian migration law in 2014 and has provided pro bono assistance to refugees for the past five years.
Keeya holds a Master of Applied Anthropology and Participatory Development (specialising in Humanitarian Action) from the Australian National University (ANU), a Graduate Certificate in Australian Migration Law and Practice from the ANU, a Bachelor of Arts (Honours) in Anthropology from the University of Western Australia, and a Certificate in Social Impact Storytelling at Georgetown University.
Daniella brings extensive experience in managing large multi-stakeholder and multi-country programmes for a range of international development donors through her previous roles as Senior Project Manager with DAI and Programme Officer on PwC’s Girls’ Education Challenge. Daniella specialised in implementing Market Systems Programmes in Mozambique and the Middle-East, grants programmes in Zimbabwe and Malawi, Global Challenge Fund focusing on Education in 18 countries, and developing Knowledge Management processes at both programme and organisational levels. Daniella holds a Master’s degree in Development Management from the London School of Economics and a BA in Marketing and Social Anthropology from London Metropolitan University.
Market Engagement Manager
Jaki is the Market Engagement Manager for the GSMA Mobile for Humanitarian Innovation programme for Africa.
Prior to Joining the GSMA, Jaki spent over 8 years in the mobile industry first as a mobile core and IP networks expert and finally in the Technology for Development section at Safaricom PLC, where she managed mobile based solutions in the Humanitarian and Disaster Management Portfolios.
She also spent 4 years in a voluntary role as the Program Manager for The Safaricom Women in Technology Academy, an all-girl internship program through which she has championed the increase of female engineers and technicians in the telecommunications industry.
Jaki holds a Bachelor of Science Degree in Electrical and Electronics Engineering from The Jomo Kenyatta University of Agriculture and Technology.
Insights Manager, Monitoring and Evaluation
As an Insights Manager with a focus on M&E/MEL Matthew splits his time between thought leadership work and the coordination and delivery of the Mobile for Humanitarian Innovation programme’s MEL framework. To this end he delivers work with a range of colleagues and key partners to generate evidence and learning around the programme’s work. He also leads programme learning activity to ensure the team is continuing to learn and adapt from its work.
Prior to the GSMA, Matthew worked as a Senior Researcher at the British Red Cross. He has also held a number of other research and evaluation positions in the UK including for a leading social research agency focussed on government policy evaluation. He has an MSc in Politics of Population, Migration & Ecology from Birkbeck, University of London as well as a BA(hons) in International Relations and Politics from the University of Sheffield (both had a focus on research methods). He also has an Advanced Certificate in Market and Social Research Practice from the UK Market Research Society.
Senior Policy and Advocacy Manager
Ken Okong’o is the Senior Policy and Advocacy Manager for the Digital Identity and Mobile for Humanitarian Innovation (M4H) programmes within GSMA Mobile for Development. In addition to convening global, regional and in-country partners to amplify best practice policies, Ken conducts research and develops thought leadership on regulatory positions around digital identity, data protection and humanitarian innovation.
Previously, Ken worked in Africa and Asia – in both public & private sectors in the telecommunications and development space. He holds an MSc in ICT Policy and a PhD in Information Systems Technology from University of Cape Town, South Africa.
Policy and Advocacy Manager
Erdoo joined GSMA in 2017. She is a Policy and Advocacy Manager across the Digital Identity (DI) and Mobile for Humanitarian Innovation (M4H) teams. As part of the policy team, she is working to create an enabling policy environment for mobile operators to ensure that mobile can be used to support identification of underserved populations and as a platform to deliver humanitarian assistance. Erdoo is thus, working with mobile operators, development partners and humanitarian organisations to uncover and resolve policy and regulatory barriers they face in providing mobile services to users.
She also leads GSMA’s research on mandatory SIM registration, exploring its relation to other key indicators in order to establish key trends that inform the work of the DI and M4H policy streams and teams.
Erdoo delivers the ‘Digital identity for the underserved and the role of mobile’ Capacity Building course to regulators and policymakers and represents GSMA at a broad range of events.
Prior to joining the GSMA, Erdoo worked for the Shadow Home Secretary on an array of issues. She holds a BA in Politics, Philosophy and Economics from The University of Manchester.
Belinda is an Insights Manager for the GSMA’s Mobile for Humanitarian Innovation programme which seeks to accelerate the delivery and impact of digital humanitarian assistance.
As an Insights Manager, Belinda is focused on leveraging her knowledge of mobile money to gather insights on best practices and raise awareness of the applicability and effectiveness of mobile money in the humanitarian context. Belinda also works on the other thematic areas of focus for the Mobile for Humanitarian team which includes gender and inclusivity, identity, utilities and food insecurity and climate change.
Before joining the GSMA, Belinda worked as a Health Economist for a consultancy, building bespoke economic models for governmental organisations. Formerly, Belinda worked at the Bank of Uganda as an Economist in the Financial Stability Department. Alongside her day-to-day responsibilities, Belinda was a member of the Financial Innovations Sub-Committee, where she built expertise in mobile money and financial inclusion.
Belinda holds an MSc in Development Economics and Policy as well as an MA in Social Sciences [wholly Economics] and Spanish, both obtained at the University of Manchester.
As an Insights Manager, Zoe is responsible for designing and delivering a range of research projects, aligned with the M4H team’s priorities. Her work builds on experience at the intersection of participatory research methods, communication technologies and the rights of vulnerable or marginalised groups. She works across M4H’s five thematic areas: mobile money, climate change and food security, mobile utilities, gender and inclusivity, and digital identity.
Previously, Zoe worked as a Program Design and Insights Manager, creating and evaluating communication technologies for a wide range of social development issues across West Africa and South Asia. She has also worked as a Fulbright Scholar in India, a UNFPA researcher, and an independent documentary filmmaker, researching issues of sexual and reproductive health and rights.
Zoe holds a MSc in International Development Management from the London School of Economics and a BA (Hons) from Middlebury College in Political Science and French.
Regina is responsible for maintaining the smooth run for the Mobile for Humanitarian Innovation programme focusing on supporting the team with their day-to-day activities.
Before joining the Mobile for Development team, Regina was employed as a delegate liaison at the GSMA’s Ministerial Programme team. Prior to moving to London, she was based in Moscow, working in a large British INGO and then in diplomacy.
Regina have a Master’s degree in International Politics (Globalisation, Poverty and Development) from Newcastle University and a Bachelor’s degree in international relations from the Russian State University for the Humanities. She went through additional training in global governance and gender in macroeconomics. Regina has also previously volunteered with a refugee service at Newcastle.
Market Engagement Manager
Carol is a Market Engagement Manager for the Mobile for Humanitarian Innovation programme. In this role, she is responsible for building and managing strategic partnerships between MNOs and the humanitarian sector for Africa.
Prior to joining the GSMA, Carol worked for Equity Group Holdings Limited in various business functions. Carol joins from Finserve Africa part of Equity Group where she served as a product manager engaged in financial services, emerging technology and spearheaded the Jenga payment gateway platform. Prior to her work at Finserve Africa, Carol was a special projects manager at Equity Bank where she championed social payments projects in East Africa, enabling financial and economic inclusion in marginalized areas. Among successful initiatives that Carol led include cash payments using technology and channel innovations to achieve effectiveness and efficiency in Kakuma, Kalobeyei settlement and in arid Northern Kenya . The cash transfers innovative model was extended to vulnerable children, older persons, persons with severe disabilities and to Refugees in Kenya, Rwanda and Uganda. Carol also led Huduma Kenya Card Payment project and eCitizen platform. Carol was also a co-chair of the East Africa Humanitarian Private Sector Partnership Platform EA-HPPP (2016-2017).
Carol holds a Master’s degree in strategic Management from Catholic University of the Eastern Africa and a Bachelor’s degree in Finance and Accounting from Kenya Methodist University.
Market Engagement Manager
Lauren (she/hers) is a Market Engagement Manager for the Mobile for Humanitarian Innovation Fund. Her background is in community-based development work with a strong focus on Gender-Based Violence prevention and response, as well as mainstreaming and intersectionality. Prior to joining the GSMA Lauren led the outreach team for a Domestic Abuse & Sexual Violence organisation in the US that focused on immigrant and refugee communities. Lauren has also conducted technical training and research for UNICEF’s gender focal points (article), and focused on violence against women in politics at an international non-profit. Lauren holds an MSc from the London School of Economics in Gender Policy & Inequalities and a BA from McGill University in Cultural Studies.
Market Engagement Manager
Maryam Lawal is a Market Engagement Manager in the Mobile for Humanitarian Innovation (M4H) team. She is an analytically minded young professional with experience and interest in the link between Information Communication Technologies (ICTs) and socio-economic development, with a particular focus on mobile innovation. Her professional experiences are broadly situated within global development practice. Within this area, she has experience at the World Bank Group in Washington D.C., the GSMA in London, the Federal Government of Nigeria (Federal Ministry of Environment and Federal Ministry of Health) and with international NGOs.
Maryam’s academic achievements include a PhD in Development Planning from University College London (UCL), MSc in Management, Information Systems and Digital Innovation from the London School of Economics and Political Science (LSE) and BSc Information Systems from the University of Hertfordshire.
Market Engagement Manager
Guy joined the Mobile for Humanitarian Innovation Fund team in March 2020, having previously worked in the Digital Identity team at GSMA. As Market Engagement manager, Guy mentors Innovation Fund grantees and is involved all aspects of the Fund lifecycle, including the application and selection process, due diligence, and monitoring and evaluation. Prior to joining GSMA in 2018, Guy worked at Vodafone, firstly at Vodafone UK and more recently at Vodafone Group. While at Vodafone, Guy was a Digital Product Owner for the My Vodafone app, managing the delivery of components to be used in local market apps around the world and leading on strategy regarding the types of components that were relevant for each market. Guy has also spent significant time living and working in East Africa. Guy holds a BA in History from the University of Exeter.
Monitoring & Evaluation Analyst
Hector provides monitoring, evaluation and learning support across both the DFID Strategic Partnership and Mobile for Humanitarian Innovation teams. In this split role he works to evidence impact, support adaptive programming and facilitate cross-programme learning across a variety of digitally led humanitarian and development initiatives.
Hector has a broad background in research and evaluation having previously worked for a number of global insight, innovation and development organisations. Hector has always championed data driven design and enjoys nothing more than working on evidence based solutions to persistent global issues. He has hands-on qualitative and quantitative fieldwork experience working on projects that have covered a variety of subjects and involved people and places around the world.
Before starting this role Hector spent a number of years living and working in Dakar, Senegal. His last project there was for Plan International helping to guide their selection of research, advocacy and influencing partners throughout West and Central Africa. Hector holds a BA in Geography and Marketing from the University of Hull.
Intern, Mobile for Humanitarian Innovation
Jenny is an Intern for the Mobile for Humanitarian Innovation team. She is currently studying an undergraduate degree in BA Geography from Newcastle University and her next year at the GSMA will contribute towards her placement year. Specializing in broader topics of globalization and social geographies at university, Jenny wishes to apply her learnings at the GSMA towards working closely with innovation fund grantees. Enthused to be a part of the team, she hopes to gain first-hand experience and knowledge on how innovative digital technologies support the humanitarian sector.
Partnering During Crisis: The shared value of partnerships between mobile network operators and humanitarian organisations
This research aims to provide evidence to help MNOs make informed decisions about engaging in partnerships with humanitarian organisations, and to help humanitarian actors better understand their MNO partners and build successful long-term partnerships.
Full report available in English.
Translated executive summaries and case studies are available in:
Arabic (Iraq and Palestine)
The digital lives of refugees and Kenyans with disabilities in Nairobi: A human-centred design approach to identifying mobile-enabled opportunities
Monday 27 Jul 2020 | Assistive Tech | English | Kenya | Mobile for Humanitarian Innovation | Refugee crisis | Report | Research | Sub-Saharan Africa |
This research focuses on disability, using human-centred design methods to better understand how refugees and Kenyans with visual and hearing impairments in Nairobi use mobile technology and potential opportunities that it could provide.
Monday 27 Jul 2020 | English | Kenya | Mobile for Humanitarian Innovation | Refugee crisis | Report | Research | Sub-Saharan Africa |
This report documents the human-centred design process used in a project conducted in 2020 in Nairobi, Kenya.
Building a Resilient Industry: How Mobile Network Operators Prepare for and Respond to Natural Disasters
Tuesday 24 Mar 2020 | Guidelines | Humanitarian Connectivity Charter | Mobile for Humanitarian Innovation | Preparedness | Report | Response |
An interactive guide for mobile network operators based on experiences with the Humanitarian Connectivity Charter
Proportionate regulation in Uganda: A gateway for refugees accessing mobile services in their own name
Thursday 27 Feb 2020 | Case study | Mobile access and use | Mobile for Humanitarian Innovation | Policy and regulation | Regulation | Uganda |
This case study examines how adopting a proportionate regulatory policy led to the activation of SIM-enabled services by MNOs and the impact this has had on the lives of refugees in Uganda.
Thursday 13 Feb 2020 | Global | Guidelines | Mobile for Humanitarian Innovation | Report | Resource |
This report outlines the key elements of the MEL framework. It is unique in its approach and it is hoped that other organisations may benefit from using the thinking to adapt their own approach to generate evidence regarding humanitarian innovation.
Monday 13 Jan 2020 | Jordan | Mobile for Humanitarian Innovation | Resource |
This case study shines a light on the promising landscape of mobile money CVA in Jordan.
Monday 13 Jan 2020 | Mobile for Humanitarian Innovation | Resource | Uganda |
This case study explores the opportunities for mobile money-enabled CVA, some of the challenges that humanitarian organisations and MNOs have faced implementing mobile money in Uganda to date, and more.
Friday 1 May 2020 | Digital Inclusion | Global | Humanitarian Connectivity Charter | Industry positions | Innovation fund and grants | Mobile access and use | Mobile for Humanitarian Innovation | Policy and regulation | Preparedness | Refugee crisis | Report | Resource | Response |
This report shares some of the 2019 highlights and the progress made from the work of M4H and their partners.
Featured Strategic Partnerships
Wednesday 9 Sep 2020 | Mobile for Humanitarian Innovation | Video |
In Episode 9, Jaki Mebur (Market Engagement Manager at GSMA), Hamse Koshin (MEAL Specialist at Care International Somalia and Somaliland) and Ali Bosir (Head of Business Development at Telesom Somaliland) ...
Tuesday 1 Oct 2019 | Mobile for Humanitarian Innovation | Rwanda | Sub-Saharan Africa | Video |
In July and August 2019, the GSMA Mobile for Humanitarian Innovation programme conducted training in Rwanda with MTN mobile money agents on the humanitarian code of conduct. This is to ensure that agents working with Rwanda's refugee ...
M4H approaches the following five thematic areas collectively, recognising their equal importance and interdependence in building a digital ecosystem for humanitarian contexts. Core to this is the role of effective partnerships – particularly between humanitarian organisations and MNOs.
Harnessing mobile-enabled off-grid energy and water innovations to improve the lives of displaced people
Food security and climate change
Mobile solutions for food security, adaptation and resilience to climate change
Food security and climate change
Leveraging mobile to enable proof of identification for people affected by humanitarian crises
Gender and inclusivity
Exploring how mobile-enabled solutions can reduce the gender gap in access to digital humanitarian services and enhance equality and accessibility of assistance for vulnerable segments of the population
Gender and inclusivity
Mobile financial services
Accelerating the provision of mobile financial services to enable digital cash transfers and support the livelihoods and financial empowerment and resilience of disaster-affected populations