For those at Mobile World Congress this week, join the GSMA mWomen Seminar, ‘Unlocking the Potential,’ on Tuesday 26 February at 12:00-15:00. More details are below.

GSMA mWomen Seminar: Unlocking the potential

Tuesday, 26 February,12:00-14:00, Hall 1, Room CC1-1.5 followed by lunch 14:00-15:00

Co-hosted by Visa Inc. and Qtel Group, this event features opportunities for achieving commercial and social objectives by meeting women’s needs for mobile. The keynote session, introduced by Cherie Blair, Founder, Cherie Blair Foundation for Women, focuses on opportunities for industry to serve the women’s market with mobile financial services, thereby helping to increase women’s financial inclusion in emerging markets.  Visa and GSMA mWomen will release new research by Bankable Frontier Associates on women’s wants and needs for mobile financial services.   We’ll also discuss the power of mobile user experience design for women and announce the winners of the GSMA mWomen Design Challenge, sponsored by Qtel Group in partnership with USAID and AusAID.  Finally, we’ll share mobile industry partners’ experiences serving women to create commercial and social value.

A networking lunch, sponsored by Visa, will be offered to attendees of the event, which is open to all MWC pass-holders.

While registration to Elisa Minischetti at: [email protected] is required, this event is open to the public, so if you’d like to invite colleagues, please feel free.

We hope to see you there!