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MMU Working Group Presentations – Kuala Lumpur
The MMU team is pleased to share the proceedings from our last working group held on October 5th and 6th in Kuala Lumpur, Malaysia. We have attached the presentations and descriptions from the various sessions. In addition, we will be posting some videos with highlights from the sessions in the coming weeks.
Session1:
Update on MMU Programme (Seema Desai, Director MMU)
The MMU Programme is running at full speed; this session offers an overview of what the programme has accomplished to date and what we still need to do to achieve our goal of reaching 20 million unbanked consumers with mobile money services by 2012.
Session 2:
Is There Money in Mobile Money? (Paul Leishman, Manager, MMU)
As mobile money services continue to launch and scale around the world, it’s become increasingly important to understand the drivers – and extent – of value being created. In this session, the results of a profitability study conducted by GSMA will be presented.
Session 3:
The Mobile Money Dashboard: Key Performance Indicators (KPIs) Every Mobile Money Manager Should Track (Paul Leishman and Neil Davidson, Managers, MMU)
Since mobile money services run off of transactional electronic platforms, they generate a wealth of data that can be used to monitor the health of a mobile money service and allow managers to react early to emerging problems. The MMU team has created a dashboard that any operator can use, which we’ll present and discuss.
– Session 4:
Mobile Money Technology Solutions (Nicola D’Elia, mApps and Innovation Manager)
What mobile money technology solutions exist and how should MNOs think about selecting a partner? In this session, the findings of a GSMA technology study will be discussed. We’ll highlight the landscape for solutions currently available and key learnings garnered from interviews with technology providers and MNOs.
Session 5:
Forging Effective Relationships with Banks(Neil Davidson, Manager, MMU)
Every mobile operator needs a bank to offer mobile financial services. But the operator-bank relationship is often a source of tension. In a new MMU report, we review the assets and capabilities that operators and banks bring to mobile money, review the diversity of operator-bank deals that currently exist, and distil some key success factors of successful operator-bank relationships.
Session 6:
Know Your Customer: How Low Can You Go? (Andrew Zerzan, Regulatory Projects Director, MMU)
A recent global study by the World Bank to which GSMA contributed has some revolutionary news for financial service providers in developing countries. There are situations where verifying a customer’s identity (KYC) for account opening is unnecessary. This presentation will give a brief overview of the solutions and how they could help mobile money reach more clients.
Session 7:
E-Money, What it Means for Mobile Providers (Andrew Zerzan, Regulatory Projects Director, MM)
Mobile money that is provided by non-banks like mobile operators is often in the form of e-money. What is e-money? How can customers be sure their funds are safe? This presentation will cover new research on mobile money deployments and how regulators can have confidence in the protection of customers’ cash.
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