Case study: Dialog’s 5 Star Partner Programme – Integrating women into the rural retail chain

Friday 21 Feb 2014 | Case study | Connected Women | Digital literacy | Digital skills | English | Gender | Mobile access and use | Resource | South Asia | Sri Lanka | User insights and data |

Case study: Dialog’s 5 Star Partner Programme – Integrating women into the rural retail chain image

Creating a rural network of trained female retailers can be an effective way for mobile operators to reach new rural women customers. This case study of Dialog’s “5 Star Partner” programme in Sri Lanka reveals the social and commercial benefits and offers practical insights for operators seeking to replicate a similar approach in their own markets.

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