Easypaisa: Mobile Money Innovation in Pakistan

Friday 5 Jul 2013 | Case study | English | Mobile Money | Pakistan | Resource | South Asia | Spanish |

Easypaisa: Mobile Money Innovation in Pakistan image

Easypaisa, a mobile money service launched in Pakistan in 2009, serves more than five million customers a month through 25,000 points of service. By the end of 2012, it had processed more than 100 million transactions with a throughput of more than US$ 1.4 billion. Easypaisa was identified as a 2012 GSMA Mobile Money Sprinter — one of the 14 most successful mobile money services.

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