MET Mobile Health Services Marketing

Thursday 1 Sep 2011 | Business model | English | Global | mHealth | Resource | Toolkit | User insights and data |

MET Mobile Health Services Marketing image

This paper provides an initial look at the current state of Mobile Health services marketing in developing countries and begins to synthesise the learnings and draw out the differences with respect to the marketing and promotion of Mobile Health services relative to traditional health services or other mobile VAS.

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