There is a large and growing gender gap in mobile usage as well as access. There are a number of different reasons for this mobile gap in women’s access to, and use, of mobile, which include affordability, social and cultural norms, fears around security and harassment, and lower levels of digital and technical literacy.
This webinar explores some practical things that MNOs, service providers and NGOs can do to ensure that their mHealth service includes women as well as men. Topics covered include content, platforms, user testing, pricing and bundling, and marketing and promotion.
You can download the full toolkit that includes:
- The business case for including women
- Market opportunity and assessment
- Content
- Platforms
- User testing
- Pricing
- Marketing and distribution
- Monitoring and evaluation