Snapshot: MAMA in Bangladesh – Including men in mobile services for women

Thursday 17 Apr 2014 | Bangladesh | Case study | Connected Women | English | Gender | Mobile access and use | Resource | South Asia | User insights and data |

Snapshot: MAMA in Bangladesh – Including men in mobile services for women image

In cultures where women’s empowerment is a complex, challenging subject on both social and cultural levels, men can be the champions or detractors to any approach. MAMA tackles this issue by integrating men and other household members within their offerings. The Aponjon program (the local brand of MAMA in Bangladesh) aims to reach three million pregnant women, new mothers and their families within three years, achieving sustained improvements in knowledge, healthy behaviors and health outcomes.

Download here

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.