Telenor Pakistan Khushaal Zamindar

Telenor Pakistan’s voice-based agricultural service, Khushaal Zamindar, goes viral.

Using data-driven approaches, including machine learning to target marketing, Khushaal Zamindar has reached incredible scale and quality – it boasted 1.4 million users by December 2016 (a figure which had doubled by May 2017) with a 90% active rate.