What makes a Successful Mobile Money Implementation? Learnings from M-PESA in Kenya and Tanzania

Monday 16 Mar 2009 | English | Kenya | Mobile Money | Research | Resource | Sub-Saharan Africa | Tanzania |

What makes a Successful Mobile Money Implementation? Learnings from M-PESA in Kenya and Tanzania image

The mobile money community has watched (and compared) the adoption of M-PESA in Kenya and Tanzania with great interest. This publication provides a full comparison of the factors which have impacted adoption rates in the two countries. The in-field observations and market research that their paper draws on provides an excellent summary of the contributing factors in each country – from market level to service design.

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