Creating scalable, engaging mobile solutions for agriculture

A study of six content services in the mNutrition Initiative portfolio

Between 2014 and 2017 the GSMA worked with six mobile network operators to support the launch and scale of agricultural services. Leveraging findings from user experience design, business intelligence, and customer feedback, the product teams developed services that have cumulatively reached more than five million registered users worldwide.

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The AgriTech programme has produced other resources on agritech services and the wider opportunities for digital agriculture. Find them here. The GSMA AgriTech partners on this journey included frog, CABI and Firetail.

In collaboration with Frog, we developed the mAgri design toolkit – a practical guide for applying our user-centred design methodology throughout the product development cycle.

All agricultural content created under the mNutrition Initiative is available to interested parties free of charge under a creative commons licence CC-BY.

If you are interested in obtaining this content or if you want to tell us about the scale and impact of services in your region,  please contact us at [email protected]

The mNutrition Initiative was funded by UK Aid from the UK Foreign, Commonwealth & Development Office (FCDO).
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