Nigeria | EWS, mapping and weather alerts


Crop2Cash supports farmers facing drought conditions to adapt their farming practices through climate-smart farming content and to manage financial risks through their digital marketplace, connecting farmers to high-yield, drought-resistant maize seeds via USSD.


Frequent drought and high temperatures from climate change are having a negative impact on maize production in Nigeria. Farmers in northern Nigeria struggle to access the financing they need to scale and transform their operations and build resilience.


Crop2Cash provides smallholder farmers with access to formal financing for agricultural inputs and enables them to receive digital payments and access other digital financial services, such as credit. Crop2Cash is also supporting access to affordable financing for smallholder farmers in Nigeria using a USSD platform. The GSMA supported Crop2Cash in November 2022 to connect farmers to high-yielding drought-resistant seeds via USSD, and to provide tailored SMS weather advisory to smallholder farmers on best agricultural practices.


Since partnering with the GSMA, Crop2Cash has:
– Had 20,701 smallholder farmers access their USSD solution, 5,627 of whom are women. Of these, 1,650 have purchased drought-resistant seeds.
– Helped to build financial profiles for more than 100,000 smallholder farmers and unlocked $2.8 million in credit. Farmers using the platform have reported a 70% increase in income.
– Integrated the Crop2Cash app on MTN’s Ayoba super app, creating greater visibility and allowing Crop2Cash to onboard farmers outside their current network.

A message from the founder

“We are making Nigeria’s small holder farmers financially inclusive.  The GSMA Innovation Fund has enabled us to scale our business models and unlock additional benefits through technical assistance and networking opportunities.”

– Michael Ogundare, Founder and CEO


Michael Ogundare

Team | 11 - 50 employees


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