The company
Crop2Cash helps farmers adapt to drought with climate-smart farming content and the management of financial risks. It connects farmers to high-yield, drought-resistant maize seeds through a digital marketplace via USSD.
Problem
Frequent drought and high temperatures from climate change have negative impacts on maize production in Nigeria. Farmers in northern Nigeria struggle to access finance to scale and transform their operations to build resilience.
GSMA project
In November 2022, Crop2Cash received a GSMA grant to connect farmers with high-yield, drought-resistant seeds via USSD, to access finance and to provide tailored SMS weather advice on best agricultural practices. The grant also enabled Crop2Cash to develop an AI-powered IVR service offering personalised agricultural advisory in local languages
Outcomes
Crop2Cash has secured funding in the form of equity and convertible notes from investors such as Village Capital and Marula Square.
Traction
As of March 2025, more than 80,000 farmers use the USSD solution to access agricultural inputs, access finance and receive advisory support.
A message from the founder
“We are making Nigeria’s small holder farmers financially inclusive. The GSMA Innovation Fund has enabled us to scale our business models and unlock additional benefits through technical assistance and networking opportunities.”
– Michael Ogundare, Founder and CEO
Founder
Michael Ogundare
Team | 11 - 50 employees
Case Study
Understanding mobile money interoperability, its evolution and path to a sustainable future
Interoperability refers to different systems, devices, applications or products connecting...
Ensuring food security by solving the agricultural information gap
Crop2Cash launched the National Hotline for Agriculture to help smallholder...
Videos
Donor(s)
SDGs impacted
