Farm To Feed

The company

Farm to Feed (FTF) connects smallholder farmers to buyers, enabling them to sell their produce and earn additional income while reducing food waste.

Problem

In Sub-Saharan Africa, half of the fruits and vegetables produced do not reach consumers, leading to financial losses for farmers and higher food prices. In Kenya, smallholder farmers are particularly affected as their produce is prone to quality issues due to extreme weather and limited access to affordable, high-quality agricultural inputs. This often results in produce being rejected for its appearance or quality, causing farmers to abandon their crops.

GSMA project

In March 2024, FTF received a GSMA grant to develop a USSD platform and enhance its farm engagement app to involve more farmers in the off-take of imperfect and surplus produce. Its e-commerce platform allows B2B buyers to purchase more imperfect and surplus produce from farmers. The grant also aims to support the establishment of additional supply hubs (aggregation centres for agricultural produce). This will facilitate farmers’ access to Farm to Feed’s digital solutions, increase their incomes and improve their resilience to climate shocks.

Outcomes

FTF launched its redesigned mobile app alongside a new USSD platform, enhancing the accessibility and efficiency of its food rescue services. The app is an overhaul of the previous version, offering improved functionality and user experience, while the introduction of the USSD platform will reach users without access to smartphones. FTF secured seed funding to help scale its operations

Traction

As of March 2025, 80 farmers were onboarded to the e-commerce platform.

Founders

A message from the founder

“We are thrilled to be part of GSMA’s Innovation Fund for Climate Resilience and Adaptation. GSMA’s support will take our digital food rescue solution to the next level, making it more accessible by farmers and our business-to-business customers. This funding will allow us to improve our farmer engagement and aggregation of imperfect or surplus produce, boost farmer incomes and increase their climate resilience.”

Team | 11 - 50 employees