The company
Navana Tech builds text-free, image-based and voice-assisted technology for low literacy smartphone users.
The problem
Smartphone apps are text-dependent, primarily in English, resulting in accessibility and usability challenges for low-literate, vernacular speaking internet users. Challenges are amplified in apps where money is involved, such as e-commerce and financial services. Because of this, there is a noticeable difference in app drop-off and user retention rates between urban and rural users.
GSMA project
In March 2021, Navana Tech received a GSMA grant to develop a conversational voicebot in multiple Indian languages (Hindi, Telugu, Tamil, Marathi, Kannada) and launch financial services and e-commerce use cases. Its conversational AI voicebot enables digital actions through two-way conversations.
Outcomes
Launch of a generative AI voicebot available in 11 of the 22 official languages in India that enables users who are not digitally literate and who do not speak English to access services.

