Pricepally

The company 

Pricepally is an e-commerce platform connecting consumers to affordable and fresh bulk food directly from farmers and wholesalers.

Problem

In Nigeria, climate change is having a detrimental impact on agricultural production, including drought, untimely rainfall, flooding of farmland, rising temperatures and increasing aridity. These changes result in reduced crop yields and lower-quality produce, leading to economic losses for farmers and food producers. Post-harvest losses compound these financial challenges, as valuable resources are wasted. Consumers are also negatively affected as food waste and lower yields result in higher food costs and limited access to affordable, nutritious options.

GSMA project

In March 2024, Pricepally received a GSMA grant to enhance its consumer and operational applications, including through gamification to increase customer engagement and improve supply chain management processes.

Traction

• The number of farmers registered on the portal more than doubled from 161 to 346 between June and December 2024.
• 5,154 low-income women provided with access to affordable food via transactions with Pricepally.
• More than 7,500 customers use Pricepally to buy produce and goods from the e-commerce store, including almost 5,500 women.

Founders

Luther Lawoyin, CEO & Founder

Jummai Abalaka, COO

Mosunmola Lawoyin, CXO

Quote from Founder

“We are developing the next-generation smart alternative food system for African cities. Pricepally enables direct farm-to-fork fresh food distribution. We cut food costs by up to 25% for families and elevate food producers’ incomes by over 30%.”

Team | 51 - 200 employees