Swacch Sustainable Solutions (ReCircle) | Mobile for Development

Swacch Sustainable Solutions (ReCircle)

India | Waste Management/Plastics

The company

ReCircle’s digital platform aggregates the collection and processing of dry waste, which can be sold as plastic credits to businesses.

The problem

Low-value, non-recyclable plastics, such as food packets and wrappers, are usually dumped in landfills as there is no value attached to collecting this waste. Companies producing plastic waste do not have a proper channel to recover their waste to meet their sustainability commitments and comply with local guidelines, leaving waste to be discharged into the environment.

GSMA project

In March 2022, ReCircle received a GSMA grant to digitalise its existing dry waste supply chain from collection to processing. This made it more transparent and improved operational efficiencies in waste management. The ReCircle platform brings together individual household waste collectors, large-scale waste aggregators, recyclers and processors.

Outcomes

Received follow-on funding from Flipkart Ventures, 3i Partners, Acumen, DBS Foundation and others to upgrade its ClimaOne platform.

Traction

ReCircle pivoted its business model and had just over 200 direct users, an almost 100% increase from the year before.

Scaling journey

An infographic showcasing ReCircle's growth from 2019 to 2024 highlights funding milestones, key products, and geographical expansion. With support from the GSMA Innovation Fund for Digital Urban Services, funding soared to £1.32m+, underlining its commitment to sustainable solutions.

A message from the founder

“The digitalisation of our supply chain will offer us new insights on our customer demographics and our operations. We will have access to data on the number of collectors in a location, waste generation of a city, distance between collectors and processors, quality and quantity of waste collected, and the number of registered recyclers in a state. We shall use this information to make strategic decisions on how to grow the business further, be it new verticals that should be introduced, or to scale.”
– Rahul Nainani, Co-founder and CEO

Founder and Co-founder

Rahul Nainani – Founder

A man with glasses wearing a light blue shirt and a red GSMA lanyard stands outdoors with a modern building in the background.

Gurashish Sahni – Co-founder

Team | 11 - 50 Employees

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