Is there Really any Money in Mobile Money?

Is there Really any Money in Mobile Money? image

From Afghanistan to Zambia, mobile network operators (MNOs) in developing countries are launching mobile money services at a rapid pace. Yet while their enthusiasm to enter this business is clear – to date 78 deployments have been launched and another 83 are being planned – their rationale for doing so is not. There’s no doubt that Safaricom’s runaway hit, M-PESA, is profitable. But Kenya represents somewhat of an anomaly – the perfect coalescence of latent demand, a dominant MNO and a progressive regulator. So the question remains for just about every MNO outside of Kenya: is there really any money in mobile money?

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