This video is a recording of a webinar organised by the GSMA mAgri team in March 2012 covering the highlights from two events held at Mobile World Congress 2012, the world’s largest event for the mobile industry. The first part of the webinar covered the main points from each of the panellist presentations at the event “Mobile Agriculture: The Market Opportunity”. The second part of the webinar covers the highlights from the mAgri Working Group meeting and the main takeaways from the business model and service design breakout sessions. The webinar also provides an update on the GSMA mAgri Programme.