Industry data and insights

Since its launch in 2009, the Mobile Money programme has been collecting and analysing industry data as a core activity. Using a range of quantitative techniques, the data is used to track the progress of, and to provide insights on, the performance of mobile financial services deployments that target unbanked and underserved customers globally.

More information about the programme’s key data and insights resources are available below:

Mobile Money Metrics

Mobile Money Metrics is an interactive tool that provides a comprehensive set of global metrics for the industry. The tool combines unique data sources that the GSMA Mobile Money programme has been collecting and analysing since its inception such as the Mobile Money Deployment Tracker, the Global Adoption Survey of Mobile Money and the GSMA Mobile Money Estimates & Forecasts. The tool is designed to support the efforts of mobile money providers and the wider international development community to deliver on the ambition of achieving greater financial inclusion, financial empowerment and economic growth.

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State of the Industry Report on Mobile Money

The State of the Industry Report on Mobile Money is the Mobile Money programme’s flagship annual publication that explores key trends in mobile money shaping the industry globally. Drawing on the analysis of data collected via the programme’s Global Adoption Survey, the report provides an outlook on the availability, spread and access of mobile money services globally. The report also provides insights on themes such as customer activity levels, usage, revenues and investment, and the industry’s focus on building a mobile financial ecosystem for the future. The State of the Industry Report has been published annually since 2011 and is launched at Mobile World Congress in Barcelona.

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Mobile Money Deployment Tracker

The GSMA Mobile Money programme actively tracks all mobile money deployments across the globe, collating and analysing which mobile money deployments are live, closed, are planned and those that merge or are acquired. The tracker also includes information on the location and the types of products offered by each specific deployment and is the most comprehensive publically available source detailing all live mobile money deployments worldwide. This global snapshot of live mobile money deployments is updated monthly.

The Mobile Money Deployment Tracker is available to download through Mobile Money Metrics.

Explore Mobile Money Metrics

Global Adoption Survey of Mobile Money

The Global Adoption Survey of Mobile Money is an annual survey conducted by the Mobile Money programme which captures quantitative information about the performance of mobile financial services. This data is used to develop the global State of the Industry Report on Mobile Money, and each survey respondent receives an individual benchmarking report in return for supplying their data. All data shared with the Mobile Money programme is kept confidential and is governed by strict non-disclosure agreements.

The 2018 survey can be downloaded below:

Mobile Money Survey

Please email mobilemoney@gsma.com for any questions or comments about the Global Adoption Survey.

Individual Benchmark Reports

All Global Adoption Survey participants receive a confidential Benchmark Report based on their respective survey responses. Specific to each mobile financial service, the report provides detailed insights and shows performance of that service against both a regional peer group average and a global average, comprising aggregated data.

In addition to individual Benchmark Reports, the programme can provide group-level Benchmark Reports upon request.

A sample version of an individual Benchmark Report can be viewed below:

Download the sample Benchmark Report

Estimates and Forecasts

For the past seven years, the GSMA Mobile Money programme has been collecting and analysing industry data via the Mobile Money Deployment Tracker and annual Global Adoption Survey. As the digital payments landscape has changed significantly over that period, we have developed a new proprietary modelling methodology in conjunction with GSMA Intelligence to estimate mobile money indicators at global, regional and country levels. This allows us to fill gaps in participation in the annual Global Adoption Survey and generate aggregate numbers for the State of the Industry Report on Mobile Money.

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