In India, low-value non-recyclable plastics such as food packets and wrappers are usually dumped in landfills as there is no value attached to collecting it. Since companies producing plastic waste do not have appropriate channels to recover their waste to meet their sustainability commitments and comply with local guidelines, waste is discharged into the environment.

ReCircle is a resource recovery cleantech company that transforms dry waste into a valuable resource. They are digitising the waste supply chain and have built a traceable reverse supply chain for waste, especially plastics They partner with local waste collectors who help to collect, sort and pre-process the recovered materials, after which the material is channelled to authorised recyclers or processors.

The GSMA supported ReCircle to digitise their dry waste supply chain from collection to processing to enable transparency and drive operational efficiencies in waste management. The ReCircle platform brings together individual household-level waste collectors, large-scale waste aggregators, recyclers and processors.

ReCircle is one of the start-ups supported by the GSMA Innovation Fund for Digital Urban Services, which was launched in May 2021. This initiative is funded by the UK Foreign, Commonwealth & Development Office (FCDO), and supported by the GSMA and its members.