Driving digital skills in Bangladesh: Banglalink case study

Friday 24 May 2019 | Asia and Australia | Bangladesh | Connected Society | English | MISTT Case Studies | Mobile access and use | Video |

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Mobile has already connected over 3.6 billion people to the internet, enabling rapid socio-economic development. In Bangladesh, 87% of the population use mobile. Yet, only 25% of them use mobile internet. A key reason for this is a lack of basic digital skills.

The GSMA Connected Society Programme launched the Mobile Internet Skills Training Toolkit (MISTT) to tackle this barrier to mobile internet adoption. The MISTT helps mobile operators teach customers the most critical basic digital skills.

In Rwanda, the GSMA launched a successful MISTT pilot in partnership with a local mobile operator. Today, we are collaborating with a number of mobile operators, including Banglalink, to bring effective digital skills training to Bangladesh. By using a force of 3,200 sales agents, Banglalink trained over 117,000 customers over three months and has already delivered positive results. After just three months, amongst customers who were trained, there was:

  • A 228% increase in mobile internet usage
  • A 143% growth in data revenue
  • A 83% total revenue growth
  • And increased traffic to Banglalink’s self-care app

Click here to learn more about the MISTT.