The Mobile Economy
Sub-Saharan Africa 2018

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For many consumers across Sub-Saharan Africa, the mobile phone is not just a communication device but also the primary channel to get online, as well as a vital tool to access various life-enhancing services. Mobile adoption in the region has grown rapidly in recent years: overall subscriber penetration reached 44% in 2017, up from just 25% at the start of this decade. Access to mobile connectivity is vital to empowering consumers and driving economic growth. The technology enhances access to many essential services, including education, health and utilities, while also enabling business models that support the efficient and sustainable delivery of key services through mobile-based platforms such as mobile money and cellular IoT.