Monthly Archives: December 2012

Empowering Green Energy and Solutions for Sustainable Growth at SingTel’s Go Green Forum

The SingTel Group met for their first ever Go Green Forum on the 15-16th Nov in Singapore with the objective of empowering green energy and solutions for sustainable growth. The forum was supported by GSMA’s Mobile Energy Efficiency (MEE) and Green Power for Mobile (GPM) programmes. The forum targeted associates of the SingTel Group exclusively: AIS, Telkomsel, Warid, Bharti Airtel, Optus, Globe and Citycell were all in attendance and the GSMA programmes were the only external stakeholders to be present.

The forum discussed the ever-increasing fuel prices and high operational costs as key drivers for going green. MEE recently completed an energy benchmarking study for the SingTel Group and came up with a certain potential cost saving figure. The forum was set to identify an aspiration and to achieve the goal of OPEX saving and energy optimisation. It was noteworthy that each of SingTel’s operating companies have taken significant efforts to do what they can to achieve their target. With the operating companies being so geographically diverse, it was interesting to see how their strategy changed from region to region based on local circumstances.

GPM presented our fuel cell white paper, which was published earlier this year, and shared case studies on two successful projects in Asia and Africa. Since HOMER can be a very useful tool for the operators, we also provided all the attendees with a short training session on the dimensioning process and its usefulness.

A few selected vendors presented their energy management-related solutions and strategies to the group.

The SingTel Group is very keen to take their energy initiatives further and bring a significant amount of efficiency into their networks. Both GSMA’s MEE and GPM programmes will continue to working closely with SingTel to assist them where possible in their target of sustainable growth.

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Mobile and agriculture in 2012

It’s been an exciting and busy year for the GSMA mAgri team. As 2012 comes to an end, I’d like to reflect on the progress being made to harness the growth of mobile technology to support farmers across the world.  We wish you all a prosperous, happy and healthy 2013 and look forward to working with you in the New Year!

Four new mAgri services developed with the support of the mFarmer initiative

The mAgri team are delighted to be working with four new Agri VAS service providers in Tanzania, Kenya, India and Mali which will benefit over 2 million small-holder farmers. Tigo in Tanzania and HandyGo in India were the first to launch their services and they have already seen demand from several thousands of customers.  Airtel Kenya and Orange Mali will launch in the New Year. These services enable smallholder farmers to access market, weather and agronomy information via SMS, USSD, IVR and call centres. We’ll be sharing more information on these services in the New Year.

Research, learnings, tools & resources available to support the industry

The GSMA team alongside colleagues at ICT for Ag, e-agriculture and many others have developed a host of tools and resources to support mobile and agriculture service providers. Resources include a market entry toolkit, webinar and focus note on how to design and market Agri VAS for women smallholders, tools to support content management, and blogs sharing lessons on market information systems, weather content and user testing.  Links to all these resources are available on our new mAgri website.

We also produced a robust monitoring, learning and evaluation framework that we use to analyse progress and impact across all mFarmer services. The framework is available to any interested parties who are developing their own Agri VAS.

mAgri metrics, products and services went live on the GSMA’s Mobile and Development Intelligence (MDI) portal. In addition to free datasets that can be downloaded and tabulated, the MDI portal features mobile agriculture products and services across the developing world.

Finally, mobile and agriculture hit the conference scene and learnings were shared at the inaugural mAgri panel seminar at Mobile World Congress, the G8 and a number of regional working groups and events.

Research and development of new innovative mobile agriculture services

There was a significant increase in the number of mobile operators, value added service providers, agriculture research and extension agencies, entrepreneurs, NGOs, donor agencies, academics and governments interested in how mobile can be used to advance agriculture development. Partnerships are being formed to utilise the assets that each organisation brings.

A host of new services are being developed that provide information services, value chain linkages and financial services. The Mobile and Development Intelligence (MDI) portal features over 60 mobile agriculture products and services across the developing world. Please get in touch to add your service to the Mobile for Development portal.

We look forward to a productive 2013!

Posted in Blog, Global, Global, mAgri, Partnership engagement, Social impact and behavioural change, User insights and data | 1 Comment

The most dramatic mHealth moments of 2012

Yesterday, the Mobile World Live team launched the most dramatic mobile moments of 2012. We thought it only fitting for the GSMA mHealth team to end with a similar, dramatic ending to 2012. We’ve been trawling our websites, talking to people in the know and here is our list of dramatic moments to end another busy year.

In May, the U.S. telecommunications regulator announced plans to set aside spectrum to connect wireless medical devices for more convenient health monitoring or “Medical Body Area Networks”. Two spectrum bands for devices allow for doctors to monitor a patient’s vital signs at home or in hospital via low-cost wearable sensors. We wouldn’t be far off by quoting Neil Armstrong: “One small step for man, one giant leap for mankind”.

Another win for the U.S. was the House and Senate committee members’ agreement to amend legislation that would allow the FDA to go ahead with plans to regulate mobile medical apps. Hopefully this puts to bed the numerous reports and social media discussing how crowded app markets are with potentially harmful products.

The President of Smart Communications was quoted as saying: “… The role of the traditional telecom has become obsolete. In the digital era telecoms need to evolve into multimedia, intelligent companies.” To rebuff that, a number of mobile operators have invested significantly into healthcare: Japan’s Docomo, together with Omron Healthcare, a leading supplier of medical devices and services, invested into a subsidiary to offer a range of mobile enabled products and services. Vodafone is partnering with specialist firm Exco Intouch to launch a service that they say will enable pharmaceutical companies and researchers to better collect data from participants’ mobile phones during clinical trials. U.S. operator Verizon announced an equity investment in Nanthealth, a U.S. firm that is developing health services based on a combination of mobile devices, cloud computing and fibre network technology.

On the evidence front, mHealth’s ability to influence behavioural change seems to be gaining recognition but the jury is still out on the health economics of mHealth. What results can we expect to see in 2013 from the more than 220 [globally] registered RCTs in 2012?

With WellDoc paving the way for reimbursed health services supported by mobile, 2012 saw a handful of other companies successfully entering into agreements with payers and providers.

With a busy year almost behind us, we’re hoping that 2012 has been an incredibly good year for all GSMA partners, friends and colleagues.

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Organisational design to win in mobile money- 9th MMU Working Group

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Capturing mobile ubiquity: Our top 5 pictures from our travels in 2012

It’s hard to envision mobile ubiquity: how do you convert the growth projections of the mobile industry in emerging markets into something tangible?  We spend quite a bit of time travelling to the edge of the mobile network to see first-hand what it means for mobile to be the prevalent infrastructure in these areas.

Below are our favourite pictures from our travels in 2012.

Women collecting water at dusk in Senegal, about 50km from Tambacounda.

A sorry state of sanitation near Kaolack in Senegal.

Mobile subscribers place their phones on 6 foot high sticks to capture mobile signals in Sofala, Mozambique.

An OMC Power employee completes a daily delivery of charged lanterns to customer households in Uttar Pradesh, India.

In a Nicaraguan village that just received mobile signal, a phone charging business emerges at US$0.20 per charge.

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Tigo Cash in DRC – Je te cash TV ad

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