Accelerating digital and financial inclusion
Mobile has the power to transform lives. But while access is spreading quickly, it is not spreading equally. There remains a significant gender gap in mobile phone ownership and use. It is critical that we work together to address this issue to advance women’s digital and financial inclusion for women and unlock significant commercial and socio-economic opportunities. When women thrive, societies, businesses and economies thrive.
We have an opportunity to contribute to the achievement of
gender equality and empowerment
of all women and girls through mobile.
Mobile can make women
more connected, safer,
and able to access services such as health and financial services.
But there is a significant
gender gap in mobile phone ownership and use,
particularly for more transformational services like mobile internet and mobile money.
Closing the gender gap also represents a
significant market opportunity
for the mobile industry and can spur economic growth.
To close the mobile gender gap we need to address issues of gender equality and social norms and focus on:
including to quality network coverage, handsets, electricity, agents and formal IDs
Usability and Skills
including of handsets and services and addressing a lack of awareness and understanding
including handsets, tariffs, data and transaction fees
Safety and security
including addressing harassment, theft, fraud and data protection
of policies, content, products and services
Our top 3 recommendations:
The Mobile Industry
Understand your gender gap and the women in your market by conducting consumer insights research and collecting and analysing gender disaggregated data
Make women part of your business strategy including setting KPIs
to target women
Ensure your products, services, marketing and distribution consider women’s needs and the barriers they face to mobile access and use
Embed activities that drive women’s mobile access and use in your initiatives
Invest in research to better understand women’s mobile access and use and how to reduce the gender gap
Raise awareness of the barriers to women’s mobile access and use
Policy Makers and Regulators
Ensure appropriate policy and regulation to lower access barriers for women
Promote gender equality in education and invest in programmes that improve digital literacy for women and girls
Improve women’s safety on mobile through effective policies and strategies including legal frameworks and awareness campaigns
Hear from leading advocates on why digital and financial inclusion of women is important