#21 IoT Marketing Group Meeting

#21 IoT Marketing Group Meeting

Start: Thursday 9 February 2023 09:00

End: Thursday 9 February 2023 17:00

Venue: Online

Location: Online

GSMA IoT Marketing Group gathers the IoT Business, Marketing and Strategy Leads from GSMA Mobile Network Operator Members and Ecosystem Members for driving collaborative marketing opportunities. Marketing meetings are held quarterly for sharing updates on activities, market intelligence and new resources with all members to discuss new ideas and explore co-marketing opportunities.

The meetings will take place at 9:00 and 16:00 GMT respectively, for GSMA Members located in various time zones.

About GSMA IoT Marketing Group

This group gathers quarterly to discuss and share insights for collaborative marketing opportunities, in order to drive & accelerate the 5G IoT adoptions, and grow the overall IoT ecosystem. If you’d like to join , please contact GSMA IoT Marketing.


Andrew Parker

Technology Marketing Director, GSMA

Andrew has over 30 years of marketing and product development experience in the telecommunications industry. Andrew has worked with the GSMA Internet of Things Programme since 2011, initially directing the €2m global Connected Life marketing campaign promoting the early growth and development of the M2M market with partners Ericsson, Qualcomm and the GSMA. Andrew has been instrumental in developing collaborative industry marketing activities including the successful Mobile IoT campaign, Innovation City technology experiential marketing, the Mobile IoT Summit series and the Intelligent Connectivity campaign. Before joining the GSMA Andrew developed and managed content services for both Nokia and 3UK, Hutchison Whampoa. Joining 3UK in 2001, Andrew developed and product managed a range of pioneering new mobile entertainment services utilising the 3G network. Previously Andrew set up and managed innovative and profitable new premium rate billing services for Mercury Communications and Cable & Wireless.

Alexandra Szomora

Technology Marketing Manager, GSMA

Shantal Wilson

Marketing Communications Manager, GSMA

Emma Sargeant

Senior Marketing Manager, GSMA

Kiran Bachra

Senior Marketing Manager, GSMA

Kiran is the Senior Marketing Manager for GSMA Digital Industries and GSMA FinTech. Since joining the GSMA in February 2019, she has also been marketing lead for various technology areas including 5G Networks, Identity, Security, GSMA Services. By working closely with GSMA Technology Leads, Kiran has successfully created and delivered marketing strategies, creating opportunities to maximise the value for partners with the GSMA, including events, forums and communities. Kiran has over ten years’ experience in marketing. She has delivered integrated campaigns (both digital & offline) including lead generation, product launches, brand awareness campaigns across sectors including manufacturing, real estate, travel and start-ups.

Irene Wong Siu Wan

Senior Marketing Manager, GSMA

Nicola Gordon

Senior Marketing Manager, IoT, GSMA

5 Minutes

Open and welcome to the meeting

  • Housekeeping and GSMA Anti-trust policy
Shantal Wilson, Marketing Communications Manager, GSMA

10 Minutes

5G Transformation Hub
Alexandra Szomora, Technology Marketing Manager, GSMA

35 Minutes

MWC23 Barcelona Activities 

  • Overview
  • eSim Summit
  • 5G IoT Summit
  • 5G Futures Summit
  • Industry City
  • GSMA Foundry Innovation Showcase
Andrew Parker, Project Marketing Director, GSMA

Shantal Wilson, Marketing Communications Manager, GSMA

Emma Sargeant, Senior Marketing Manager, GSMA

Kiran Bachra, Senior Marketing Manager, GSMA

Irene Wong Siu Wan, Senior Marketing  Manager, GSMA

Nicola Gordon, Senior Marketing Manager, GSMA

10 Minutes

Meetings at MWC Barcelona

  • Invite to the Strategy Group face-to-face meeting
Shantal Wilson, Marketing Communications Manager, GSMA

Close of meeting