mHealth Brazil end-user research: Beliefs, barriers, success factors and recommendations

The purpose of this paper is to provide an understanding of the needs of potential users of mobile health solutions (mHealth) in Brazil and their beliefs in the benefits of mHealth, barriers to greater usage and assessment of key success factors. In order to address these objectives, GSMA commissioned Ipsos MORI to conduct focus groups and online interviews with three end-user groups: healthcare providers (HCPs), patients with chronic conditions and general wellness

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