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Inside the GSMA Innovation City

Showcase of connected solutions at MWC Shanghai points to the limitless potential of the IoT

SHANGHAI – The GSMA Innovation City is not just an opportunity to witness the power of mobile in our ever-connected world, but the rare chance to experience an environment  where state of the art IoT solutions, devices and services make everyday life easier, safer and more interesting.  The Connected Living programme is at the forefront of shaping the IoT – using the power and dynamism or mobile to improve people’s lives all over the globe.  Read our highlights of the Innovation City below.

icSmart Parking

One of Connected Living’s flagship demonstrations at Innovation City was of a smart parking application using a profile swap – based on the GSMA Embedded SIM Specification. This occurs through parking sensors that communicate via GSM. Depending on the location, the user selects the appropriate local subscription which will be downloaded over-the-air to the embedded UICC of the parking sensor. This enables smart parking, to be easier and more efficient for both the user and supplier.

iccleaning robot

Connected cleaning robots simplify the process of household cleaning. Using sensors, they are able to automatically clean areas without the need for specific instructions. As with other devices in the ‘connected home’ we can expect this to be remotely activated by mobile, which is also fed real time data on how the machine is performing.

icWearable deviceicConnected Car

The latest display of cellular-connected wearables is also on display at the Innovation City,  demonstrating the value of Embedded SIMs in wearable devices. These devices enable runners to collect and monitor all the relevant health and fitness data, and give the user maximum mobility. They also allow parents to monitor their children’s location from a distance offering them the flexibility to go out without their smartphone, but still access contact and data.

Those looking to discover how the latest connected car can improve life on the road, need look no further than the demonstration of the Tesla Model S, with connectivity provided by operator, China Unicom and Jasper’s in-car IoT platform. Tesla is well known for having developed a range of all-electric, high performance, long distance cars. Having connectivity provided by a mobile network operator completes this cars’ status a vehicle of the future, with connectivity enabling live infotainment and real-time diagnostics.

ICVR demo

Attendees are able to experience the full potential of how mobile can shape the IoT and transforming peoples lives, in our Occulus Rift VR demo which takes people on a journey through the mobile network.

The Innovation City will be available for all attendees of MWC Shanghai on Friday 17th July, 09:00 – 16:00 CST, Location: SNIEC, Hall W4, B130 & E130.

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M2M regulatory experts and policy makers – Survey reveals insight into the minds of local decision makers

Last week operator, Vodafone, published a summary of findings from its Vodafone M2M Technologies Survey, undertaken by polling and research consultancy, ComRes. The major finding as reported by the operator, ComRes and later, Mobilenews, was that 67 per cent of urban councillors across Britain were unaware of M2M technologies and that over £400 million of savings could be made if local councils adopted M2M solutions for local services.

According to Vodafone: ‘This gap in understanding would explain why M2M is yet to be widely used to improve public services such as street lighting, refuse collection, urban traffic and transport management, whilst at the same time saving the tax payer millions’. The report revealed the need for those in the M2M industry to educate local urban officials rather than expecting technological understanding to reliably pass from central to local government as a matter of course.

Yet one of the most striking results of the polling was that the overwhelming majority of urban officials responded that they were both entirely unaware of M2M technologies and considered themselves to be well informed about how new technology could be used to improve local service delivery:

  • 72 per cent agreed that ‘My council has kept up with developments in technology that affect local service delivery’
  • 68 per cent agreed that ‘As a Councillor, I feel well enough informed about developments in technology to make informed decisions on future policy and procurement of local services’
  • 67 per cent answered no to the question: ‘Before today, had you ever heard of machine-to-machine (M2M) technologies?’

This contradiction reveals that there is another factor to deal with when engaging local policy makers – their own conviction that they are sufficiently up-to-speed with the latest technological developments and understand how they can be used to improve local service delivery. M2M regulatory experts may well need to consider this when putting forward the case for the use of M2M in local services. Other than engaging urban councillors directly, those in a regulatory capacity may want push for greater inclusion of councillors when in consultation with central government.

In spite of the lack of technological nous amongst urban councillors, they are still firmly convinced of the need to invest in technology in order improve local services:

  • 93 per cent agreed that ‘Councils investing in technology projects is an important part of delivering better local services’
  • And 88 per cent agreed that ‘Councils investing in technology projects is an important part of delivering cheaper local services’

mwc shanghai banner

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Connected Living experts address Mobile 360 Latin America as region prepares for rapid growth of M2M

RIO, BRAZIL – On 13th-14th May, 2015, the GSMA’s Connected Living programme exhibited the latest programme advances and addressed attendees at Mobile 360 Latin America, the premier mobile event in the region.

During the event, Connected Living showcased the Future IoT Networks Roadmap, in which anyone can view and download the key initiatives and resources that the programme has released, and discover the programme’s vision in the years to come. Attendees were also able to experience a journey through the mobile network – an immersive virtual reality experience using Oculus Rift.

Our programme experts Jeanine Vos, Executive Director, Gary Waite, Executive Director – Embedded SIM and Dr Shane Rooney, Executive Director, Future IoT Networks, also addressed the Conference and Workshop, where they discussed the M2M opportunities for Connected Living, operators and those in the wider ecosystem.

The GSMA Embedded SIM Specification – and its potential to transform the M2M market was top of the agenda during the Workshop. Other area of focus were the GSMA’s IoT Connection Efficiency Guidelines, the security of the IoT and a range of technologies designed to address applications requiring low power, wide area and small amounts of data transfer use cases.

Market Opportunity

According to GSMA Intelligence, Latin America is the third-largest M2M market globally, with approximately 17.2 million cellular M2M connections. By 2020, this will more than treble to 63.7 million, representing a huge opportunity for mobile network operators (MNOs) and other players in the wider IoT ecosystem.

As a continent which has a distinct mixture of developed and emerging markets, MNOs providing M2M connectivity and the value added services that derive from this, will have an opportunity to provide a wide range of M2M services and solutions.

Steps, in the form of appropriate regulation, have already been taken to increase the ease with which operators and other ecosystem players can innovate and deploy in this space through regulations. In Brazil, the region’s largest market, various regulations and laws have been enacted to encourage the growth of M2M:

  • In September 2013, Minister of Communications announced plans to reduce the tax on M2M communications, providing a stimulus for operators to develop M2M services.
  • The Departamento Nacional de Trânsito (DENATRAN) has also published an updated timeframe for the compulsory installation of location devices in new vehicles. Its June 2013 resolution states that by 2015 all new vehicles produced for the domestic market must have an M2M device to allow vehicle tracking and remote blocking services.
  • The Brazilian Electricity Regulatory Agency (ANEEL) approved a resolution that regulates the basic requirements for smart meters. The resolution states that energy distributors have to start offering smart meters to consumers in a time bound manner, although the smart meter installation is only performed when requested by the consumer.

The implementation of regulations such as those above, will enable the M2M market to scale more rapidly and allow for a more cost-effective delivery of public services that can improve the lives of many people in the region.

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GSMA Guidelines a significant aspect to Indian Government’s M2M policy considerations

After weeks of speculation, the Indian Government’s Department of Telecommunications (DoT) has released its National Telecom M2M Roadmap. The document acts as a reference document for M2M ecosystem partners to realise the policy goals of Make in India and Digital India, largely by focusing on Interoperable standards, policies and regulations to suit Indian conditions across multiple sectors. An apex body has been proposed for coordination and to take care of such requirements.

GSMA Guidelines at the heart of M2M consideration

Throughout the Roadmap, both the GSMA’s Connection Efficiency Guidelines and Embedded SIM Specification are recognised as potential solutions to the country’s need for M2M standards and regulations, and as means to overcome market fragmentation.

For example, the report notes that GSMA’s Embedded SIM will help evolve the future of M2M and also help in meeting Know Your Customer (KYC) norms.

The Roadmap also identifies the GSMA’s IoT Connection Efficiency Guidelines as a leading global m2m policy initiative that will help device and application developers to expand the number of devices connecting to mobile networks, whilst preventing service outages and ensuring optimal performance that will ultimately enable the market.

The document also notes that the Guidelines have already been backed telecom operators AT&T, China Mobile, China Telecom, China Unicom, Deutsche Telekom, Etisalat, KT Corp, Orange, NTT DOCOMO, Tata Teleservices, Telefonica, Telenor Connexion and VimpelCom, as well as vendors and ecosystem partners, including Sierra Wireless and Jasper.


Next Steps

An Industry level Consultative Committee has been constituted by the DoT to outline draft policy taking into consideration the industry view. The following issues and actionable points were identified for consideration towards M2M Policy:

  1. To bring Standards for M2M in line with global standards
  2. Allocation of Spectrum for M2M local area network Layer
  3. Revisit National Numbering Plan to accommodate the needs of M2M
  4. To ensure the “Always on” requirements viz. Inter-Operator Roaming and Inter-Network Mobility
  5. Address Privacy and Data Protection
  6. Address KYC and customer traceability issues.
  7. Address Security and Lawful Interception for M2M
  8. To have policy around Customers ethical Issues
  9. Close coordination with relevant global organizations

The TEC (Telecommunication Engineering Centre), the technical arm of the DoT, has started working on India Specific M2M standards in line with evolving global standards. Five Working Groups are formed to begin with in this regards as under:

  1. Power
  2. Automotive
  3. Surveillance
  4. Health
  5. M2M Gateway & Architecture
  6. Working group to cover M2M security is being formed.

Indian M2M market to grow rapidly

Of all the governments across the globe, the Indian Government is perhaps the most ambitious with its M2M and IoT targets. In June 2014, the Indian Government made an even more ambitious pledge to develop 100 smart cities, beginning with a $1.2bn investment over the following twelve months.

The Indian M2M market is set to grow rapidly in the next few years, according to research house, Machina Research, the overall value of the Indian M2M market will increase from €5.18bn in 2015, to €16.81bn in 2020.

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PwC’s IoT report now available in Spanish and Portuguese

To coincide with Mobile 360 Latin America, the recently released PriceWaterhouseCoopers (PwC) report, Realising the benefits of mobile-enabled IoT solutions is now available for download in both Spanish and Portuguese.

The report highlights a number of ways in which mobile network operators will accelerate growth of the IoT and enable new revenue streams for other players in the wider IoT ecosystem.

The report also finds that mobile-enabled IoT solutions will generate significant socioeconomic benefits in both emerging markets and developed countries. Latin America transcends this traditional dichotomy and thus regional policy makers and ecosystem players will need to take a more considered approach in order to make the most of mobile’s crucial role in the IoT.

According to GSMA Intelligence, the Latin American M2M market is set for rapid growth, with M2M connections expected to treble from 21.9 million in 2015, to 66.2 million in 2020.

Download the full report in Spanish

Download the full report in Portuguese

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Exploring the Innovation City: Partner Showcases at MWC 15

  • Multiple Connected Car demonstrations highlight market potential
  • AT&T Underscore commitment to M2M
  • More M2M and IoT devices for the Connected home revealed at Innovation City


The GSMA partner showcases at the GSMA Innovation City this year feature the most state-of-the-art products and services in Machine to Machine (M2M) and the Internet of Things (IoT).Most striking about Innovation City this year, and Mobile World Congress in general is the growing number automakers showcasing connected cars. The Innovation City featured four cars on display- one displayed by Vodafone and the other four exhibited by AT&T, who clearly see massive market potential in the Connected car.

According Shane Rooney, Executive Director, Connected Living, GSMA, “Mobile World Congress…reflects the very latest mobile technology and the huge presence of automakers at the show this year demonstrates that this is fast becoming a huge growth area. Indeed, Machina Research predicts that the number of in-car mobile connections will grow from 4.3 million today to 645 million by 2024 at a CAGR of 65%. There were numerous brands including Ford, General Motors, Audi, Maserati, Porsche and Cadillac amongst others all demonstrating new in-car services using cellular connectivity such as entertainment, security and insurance”.


The centrepiece of Vodafone’s exhibition was the new Porsche Panamera, which it is providing the connectivity for to deliver a host of new capabilities across security, safety and insurance. For example, a driver can synchronise their car with their smart phone to keep themselves remotely updated with the car’s security, location, diagnostics, mileage and fuel consumption. This follows in the footsteps of Vodafone’s acquisition of automotive technologies company, Cobra in June 2014,  which has given it more focused expertise in automotive sector.


AT&T’s Connected cars are part of its broader vision for the ‘Connected Life’ which outlines  a complete user experience comprised of the Connected car and Digital Life, which is essentially the operator’s Connected home solution.

The presence of the Connected Car at the show highlights the significant role that cellular technology plays in connecting in-vehicle services such as infotainment applications, driver behaviour data, fuel consumption and diagnostics. AT&T’s Digital Life is a clear demonstration of how it is making significant inroads into the connected home by offering clear benefits to the consumer such as its security and home automation services that are managed through a smartphone app or wearable wrist device. AT&T’s commitment to M2M and IoT was underscored by the location and content of its exhibition which was exclusively based on M2M and entirely contained within the Innovation City.


KT are concentrating heavily on how M2M and the IoT can improve everyday household items and activities with a wide range of demonstrations and services. The Korean mobile network operator showcased a virtual domestic environment where you could experience different aspects of how mobile connectivity and M2M services are improving the lives of consumers.. These include: a urine sample health monitoring device, which measures blood levels, protein and blood cell levels, as well as a connected exercise bike which uses sensors attached to a person’s leg to send performance data to a smartphone and via an IP Connected TV.

oral b demo

Oral hygiene products company, Oral-B, showcased its connected SmartSeries electric tooth brush at Innovation City in a lifelike dental spa. The toothbrush connects to the Oral-B App, which provides real-time guidance to users brushing their teeth. The App records brushing activity and allows the brusher to share this data with dental professionals. The App also signals when the user should reduce the acceleration rate at which he/she brushes his/her teeth. Oral-B demonstrates that such results are achieved by allowing the user to view news articles or videos, for example, while they are brushing their teeth.


Sierra Wireless highlighted the role that its modules are playing in the M2M/IoT space. The organisation currently works closely with energy management company, Schneider Electric and helps them to connect electric charging terminals. Sierra also highlighted another project which uses embedded wireless modules to provide connectivity for the ‘CityTouch LightWave’ remote lighting management system project. CityTouch LightWave is a solution that allows city lights, within smart cities, to be connected. As a result, street lighting can be monitored and managed effectively so that lighting can easily adapt to both natural light and weather which in turn leads to a more efficient consumption of energy.


M2M Platform provider, Jasper, demonstrated its industrial equipment aimed at a range of verticals and designed to provide lower support costs and enable remote use. They also featured a connected vending machine which can measure the type and time of purchase for products and automatically feeds data back to the food supplier who can in turn deliver less frequent, and more catered shipments.

There were numerous experiences, demonstrations and showcases exhibited throughout the day in Innovation City which gave a rich sense of how M2M and the IoT offer a completely new user experience, particularly the journey through the mobile network using Oculus Rift. According to Andrew Parker, Marketing Director, Connected Living, GSMA “The huge number of VIPs, high profile delegates, industry figures and media personnel – which included a personal visit from the king of Spain – reflects the growing interest in this space and recognition that the IoT is now more reality than concept. We look forward to continuing our demonstrations in the Innovation City throughout the week and welcome anyone to join us in experiencing the benefits of connected life”.


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Big Data key theme at IoT World Forum 2014

LONDON-The IoT World Forum 2014. At this year’s IoT World Forum conference, the projection of connected figures and potential value of the IoT ecosystem in the coming years, was stated in presentations throughout, including one by Dr. Shane Rooney, Executive Director, IoT Networks from the GSMA Connected Living Programme.

The key theme at the conference was the potential of Big Data. Big Data is most widely used to describe the collection of large and complex data sets that are difficult to process using conventional means. For businesses, one of the biggest values of the IoT is the ability to process vast amounts of data in order to understand their customers’ behaviour, which in turn can contribute towards meaningful, effective business decisions.

James Monighan, Head of Products for Connected Homes, British Gas, expressed how Big Data could lead to more efficient energy consumption by households, reducing operating costs for British Gas and minimising costs for the consumer. For example, home motion sensors can be used to determine which parts of the home are occupied, this data is then relayed to the boiler, which consequently heats the right part of the home.

British Gas also noted an increasing number of customers were trialling their products just to experience the benefits of the connected boiler. Another trend they found was that those invested in Hive, the mobile-connected smart thermostat, were also much more likely to buy other British Gas products.

Tele2 highlighted an increasing demand from companies they had partnered with to supply them with real time data. This follows its recent strategic agreement with L & T Technology for the transportation sector. The partnership will enable solutions for the monitoring and relaying of engine performance, and passenger access to real time flight delays and arrivals.

Strategic partnerships and cross-industry cooperation between operators, vendors, manufacturers and sector-specific companies, are now commonplace in the M2M market. They are also a response to the increasingly unorthodox means by which data is being collected; via a vast array of sensors, devices, networks and applications.

Partnerships and cooperation are necessary to finding ways in which this data can be communicated across a variety of platforms and to this end, Orange announced they are in the early stages of developing a data-powered open platform initiative, which will allow companies in the IoT industry to jointly develop applications.

Connected Living’s Dr. Shane Rooney, presented key insights into enabling the growth of the M2M industry to evolve to the IoT. Dr. Rooney also elaborated on the GSMA’s role in ensuring active collaboration within the M2M industry, particularly among mobile network operators in creating common solutions.

In the M2M and IoT market, a significant challenge currently facing businesses is how Big Data can be collected and processed effectively in order to relay as much real time data as possible. Real time data assists with critical, time-sensitive decisions, and in some cases helps to improve the safety of users of M2M and IoT data. This in turn can improve customer retention and save costs.

Throughout the two-day IoT World Forum, speakers talked at length about the many opportunities arising from Big Data, but the unifying message was clear; Big Data is greatly increasing the ease and rapidity with which businesses and consumers can access new types of information, and it is cooperation and partnerships, that will play an important part in facilitating this development.

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Telefónica enters into M2M connectivity agreement with Tesla

The recent European agreement between Telefónica and Tesla further demonstrates the continuing growth of the connected car market. The agreement, which will enable connectivity for Tesla’s in-car infotainment telematics and remote vehicle diagnostics, will be implemented in several countries across Europe. Telefónica will provide connectivity for the Model S in Germany, to the UK on O2 and in Spain on Movistar.

Tesla is one of many car manufacturers that has recognised that the connected car will achieve mass-market penetration in a matter of years. The GSMA’s Connected Car Forecast has determined that globally, this market is expected to more than double in value by 2018 to €39 billion.

Growth is being accelerated partly by initiatives such as eCall, which is to be implemented in EU member states in the near future. The regulation stipulates that every new car must include the eCall device, which automatically dials an emergency number when it detects a serious accident. Features such as In-car navigation services, remote diagnostics, emergency call services and connected infotainment, will all be provided by Telefónica for the Tesla Model S.

Telefónica’s global M2M solution – powered by Jasper – will enable remote vehicle diagnostics that communicate information about the Tesla car’s safety, security and performance in real time. The car’s infotainment will include internet browsing and online music, two key features which are fuelling consumer demand. According to the GSMA’s forecast, the number of cars sold supporting these features will increase over sixfold to 32.1 million over the same period.

Telefónica’s latest move strengthens its position in the automotive sector, where they have established several partnerships over recent years. In 2012 Telefónica reached an agreement with OnStar, specialists in advanced data transmission technology, to provide M2M connectivity for General Motor’s vehicles.

In October, Telefónica agreed to use Zubie, another connected car service, in Brazil from mid-2015 onwards. Brazil, like many other Latin American territories, is a country where Telefónica already has direct M2M capabilities. Legislation similar to eCall, namely the Denatran 245 mandate or SIMRAV (“Sistema Integrado de Monitoramento e Registro Automático de Veículos), will facilitate the growth of the connected car market in Brazil in the coming years, and will further incentivise operators to enter into strategic partnerships in the automotive sector.

See also:

Telefónica Connected Car Report 2013

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