Mobitel Sri Lanka
Mobitel Sri Lanka
As part of the GSMA’s Connected Women Commitment Initiative, Mobitel has committed to continue empowering and enabling females in Sri Lanka by pledging to increase the proportion of females in its mobile internet and mobile money customer base.
This follows its previous Commitment to increase the proportion of women in its mobile internet customer base from 31 % to 45% by 2020, and mobile money customer base from 26% to 40% by 2020 in Sri Lanka.
“Mobitel Sri Lanka is dedicated to ensuring that women are able to access the full advantages of mobile connectivity. Addressing the mobile gender gap will benefit not just women but Sri Lankan society and the wider economy.
We are proud to be supporting the GSMA Connected Women Commitment Initiative. We have committed to increase the proportion of women in our mobile internet customer base from 31 % to 45% by the year 2020 and in our mobile money customer base from 26% to 40% by the year 2020. This dual pledge will enable women to have access to finance and information that will have transformational benefits for their lives as well as those of their families and wider communities.“
– Ms. Jean Fernandez, Senior General Manager – Customer Care, Mobitel
Mobitel’s tailored services for women
Mobitel has embarked on a number of initiatives to accelerate women’s mobile phone use, specifically in the areas of health, finance, education and entrepreneurship. These include:
The first ever tariff plan created for women in Sri Lanka, Liyasara is a special package created to empower women. Content rich the Liyasara portal was designed to allow easy access to information on Child Psychology, Cerebral Palsy, Maternal Health, New Born Health and Cancer. The platform provides a complete voice based resource for new expectant mothers with weekly information on foetal development.
This financial literacy project focused on mobile learning methods, helping women in farming communities improve their quality of life and add value to their daily work. 800 women from two rural farming communities were given access to a new concept which would otherwise have been unavailable.
Connect to Learn Initiative
Mobitel worked in partnership with Ericsson Sri Lanka, the Open University Sri Lanka (OUSL) and the Commonwealth of Learning to launch this initiative, which aims to enhance the computer literacy of young girls across Sri Lanka, empowering them by providing new learning and employment opportunities.