Turkcell has made a commitment to increase the proportion of women in their mobile internet customer base in Turkey. This will help in closing the notable mobile internet gender gap in the country. Connected Women field research released last year revealed that a larger proportion of female mobile phone owners in Turkey reported never having used mobile internet – 37% vs. 28% of male phone owners.
Since signing the Connected Women Commitment Initiative, Turkcell has grown the number of its female mobile internet users from 3.8 million users to 4.6 million users.
“At Turkcell, creating equal opportunities for women is one of our top priorities and we have run a large number of projects around this area. We are dedicated to providing telecommunication and technology services that meet the needs of every segment of our society. We commit to improving mobile data use among women which will contribute significantly to our efforts of facilitating and enriching our customers’ lives.
We have long been dedicated to the improving female inclusion and have delivered a wide range of projects covering a range of issues from women’s economic inclusion to girls’ education. Our core business is designed to provide communication and technology services in a way that meets the needs of women, and also provides relevant content and benefits through digital media. We are proud to be a part of this initiative which unites companies around a goal which has long been central to our service approach.”
Dilara Demir Kısakürek – Brand Management & Communications Director, Turkcell