SEMINAR - RCS BUSINESS MESSAGING: TRANSFORMING CONSUMER EXPERIENCES

Wednesday, 26 June 2019, 10:00 - 12:00
Ru Room, Jumeirah Hotel

The GSMA's Future Networks Programme are pleased to invite you to the RCS Business Messaging Seminar at MWC Shanghai 2019 sponsored by LivePerson. Hear from key players in the industry who will discuss the current state of play of RCS and the Business Messaging market; the incredible results of live RCS campaigns; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.

Consumers are driving digital transformation as they seek to enhance and simplify their lives, connecting with brands that deliver what they want at exactly the moment they need it.

RCS Business Messaging enables consumers to interact with all of their brands in one place, their native Operator messaging app. Fully branded interactive rich experiences are personalised and trusted resulting in the highest levels of customer satisfaction and increased sales. Please note, this seminar will have simultaneous translation in English and Chinese.

Agenda

10:00

Welcome from GSMA

Jill Cooper, Programme Marketing Director – GSMA

10:05

RCS the Global Position

Henry Calvert, Head of Future Networks – GSMA

10:15

RCS Information, Innovations, Upgrade Path

  • Why the need for innovation?
  • Challenges from SMS to RCS
  • Innovation solutions with RCS

Renfeng Zhuang, Director and Deputy General Manager, China Mobile

10:35

Maven RCS: Connecting carriers to the global conversational grid

Robert LoCascio, CEO and Founder – LivePerson

10:50

RCS/MaaP status in Japan.

  • Part1:Overview of P2P service.
  • Part2:MaaP service features.
  • Part3:Commercial MaaP use cases.

Mr. Shin Mitsuhashi – NTT docomo
Ms. Eiko Tanaka – Softbank
Mr. Hideyuki Koto – KDDI

11:10

RCS Transformation: from communication tool into the business ecosystem:

  • The evolution of RCS SDK
  • The practice of RCS Business Messaging (MaaP)
  • The challenge of RCS Commercialization

Bo Zhou, Vice President of Juphoon RCS BU – Juphoon

11:25

Exploration of the RCS business models

  • Is termination rate a long term revenue generator?
  • What is the impact of Advertising & Search?
  • What are the emerging models?

Nick Lane, Chief Insight Analyst – Mobilesquared

11:40

RCS Platform for Operators

  • How RCS has changed the way brands are thinking about conversational commerce
  • Early in-market results and consumer feedback
  • How operators can take advantage of RCS and monetise their investments

Jeremy Martin, Chief Revenue Officer and Jeff Michaud, VP Client Strategy – 3C Interactive

11:55

Close

Jill Cooper, Programme Marketing Director – GSMA

12:00

End

Speakers

Future Networks










RCS BUSINESS MESSAGING
AWARENESS LAB #25

Wednesday, 26 June 2019, 13:30 - 17:30
Kerry Hotel, Putdong, Room: 5/F Dome

The Future Networks Programme will be hosting the twenty-fifth GSMA RCS Business Messaging Lab sponsored by LivePerson at MWC Shanghai on Wednesday 26th June 2019.

This event will be held in the same location as, and will immediately follow on from, the China Mobile RCS Business Messaging Summit – we would encourage all attendees to attend both the China Mobile RCS Summit and the GSMA RCS Lab.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at our Labs that they have gone on to work with.

13:30 - 14:00 Registration

13:30 - 14:00

Registration

You will need to register to attend this event.If you forget to register in advance, you may not be allowed entry until all registered attendees have been checked in.
Tea and Coffee will be served upon arrival.

14:00 – 15:30 | First Segment

China Mobile RCS Business Messaging Summit

Supported by GSMA Business Messaging Labs

14:00

Opening Ceremony

China Mobile

14:05

Welcome from China Mobile and GSMA

TBC, CMCC Vice CEO
Alex Sinclair, GSMA CTO
Xiaoqin Hong, CMIC General Manager
Tongxu Zhang, CML Dean

14:30

Ceremony

14:35

Introduction of CMIC RCS

Zhizhong Wang, CMIC Deputy General Manager

14:50

Introduction of China Mobile RCS 5G Messaging Innovation Open Laboratory

Gengsheng Huang, CML Director

15:00

Coffee Break

15:30 – 17:30 | Second Segment

GSMA RCS Business Messaging Awareness Lab #25

Sponsored by LivePerson

15:30

Introduction

Jill Cooper, Programme Marketing Director, GSMA

15:35

RCS Overview: 2019

Henry Calvert, Head of Future Networks Programme, GSMA

15:35

Correcting the mistakes of the past: Maven RCS was made for carriers

Eddie DeCurtis, VP of Network Distribution, LivePerson

16:05

ZTE: New opportunities of information service in 5G era
Meizu: Smart messaging experience update of Flyme
Union Mobile: New opportunities for brand and customer communication

Zhang Wanchun, Senior Vice President & Wireless BG President, ZTE
Donghui Zhang, The General Manager of System Application Department, Meizu Technology
Wang Tong, Vice President, Union Mobile Financial Technology

16:20

Thinking on MNO Business Messaging Innovation

Guangxu Lyu, Network Technology Research Institute, China Unicom

16:30

Why the opportunity for RCS is Now

  • P2P/A2P user growth 2018-2023
  • The impact of business models on mobile operator RCS income
  • How alternative revenue models can more than double the opportunity

Nick Lane, Chief Insight Analyst, Mobile Squared

16:40

Creating Valuable Conversations with RCS

  • Why brands are excited to use RCS?
  • Live brand use cases and what’s driving results?

Jeremy Martin, Chief Revenue Officer, 3C
Jeff Michaud, VP Client Strategy, 3C

16:50

RCS/MaaP status in Japan.

  • Overview of P2P service
  • MaaP service features
  • Commercial MaaP use cases

Ms Eiko Tanka, Softbank
Hideyuki Koto, KDDI
Shin Mitsuhashi, NTT DoCoMo

17:00

The Construction Of Scene Private Domain Traffic Of RCS In The New Internet

  • Industry Internet & Private Domain Traffic
  • Private Domain Traffic & The Construction Of Scene
  • The Best supporter of Private Domain Traffic – RCS

Yuluo Duan, Founder & CEO, Xiaoyuan Technology

17:10

Rich Communication Services (RCS): What is all the fuss about?

  • What is RCS and what can it do for your business?
  • Why your customers will love it
  • Six key tips for building an effective RCS programme

Ivan Maksic, Sales Director, OpenMarket

17:20

Adding value to the RCS Business Messaging

  • Search and discovery of businesses
  • Leverage mCommerce with support for Payments
  • Design of Conversational Services

Pedro Andrade, WIT-Software, Head of New Product Development

17:30

Customers, Commerce and Chatbots – Rapid deployment strategies for e-commerce chatbots in RCS.

  • How to leverage existing e-commerce platforms to deliver chatbots
  • Adding customer care using Enriched Calling
  • VR the next frontier for RCS bots

Ron Nessim, Chief Process Officer, SummitTech

17:40

Closing Speech

Eddie DeCurtis, VP of Network Distribution, LivePerson

17:45

Networking Drinks

18:35

End

Speakers

5G CLOUD XR SUMMIT

Thursday 27th June 2019, 09:00 – 12:30
Jumeirah Hotel, Room: Hong

Extended Reality (XR) refers to the spectrum of technologies that combine computer generated Virtual elements into the real environment.

XR encompasses Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Simulated Reality (SR) as well as other variations.Cloud XR brings together Cloud-based technologies and XR to deliver superior experiences that revolutionise the consumption of content in both the consumer and the enterprise sectors.

Telecom operators play an important role in delivering the capabilities required by XR such as edge computing, high data transfer, low latency all of which will be delivered through the deployment of 5G.

Furthermore; the big storage and massive computing capabilities needs of XR are met by the deployment of Cloud technologies within operator 5G networks.You’re invited to join the Future Networks 5G Cloud XR Summit where industry experts will discuss the following topics and more:

  • Identify the key use cases in Cloud XR
  • Investigate the value chain, stakeholders and business models
  • Share case studies and best practices

Agenda

15:30

Opening

Henry Calvert, Head of Future Networks – GSMA

15:40

Operators' opportunities in 5G XR services

  • Share DT's VR service innovation and operations to encourage industry partners, eg: VR live streaming experience

Martin Liboska, Senior Technical Project Manager Innovation Hub – Deutsche Telekom

15:55

Operator's role in future entertainment services and Edge Cloud

Dr Chih-Lin I, Chief Scientist, Wireless Technologies – China Mobile

16:10

Exploring Telcos’ Business Models for 5G Cloud X

  • Cloud PC is an entry point into new business for operators
  • Examining the Cloud X business model, from connection to the cloud
  • Huawei's experiences in incubating new Cloud XR services

Dr. Yuefeng Zhou, Chief Marketing Officer – Huawei Wireless Solution

16:25

Learning to Build a Digital Human on the Cloud

  • Cloud-based computer vision and machine learning techniques for recovering geometry, texture, motion, hair, skin, etc. of a physical human at an ultra-high quality;
  • Holo4D, a holographics teleimmersive communication system that supports real-time reconstruction, cloud-based compression, decompression, rendering and streaming, and AR/VR/holographic display of live 3D human
  • Broad applications of Holo4D in education, entertainment, gaming, movie industry, etc, including a live demo of Holo4D at the Cloud XR Summit.

Prof. Jingyi Yu – Chairman and Chief Scientist – DGene

16:40

Cloud XR and Cloud Gaming

Hexiang Zhang, Founder & CEO – Gloud

16:55

Panel Discussion

Panel Moderator – Kelvin Qin – GSMA

17:30

Close

Speakers

Future Networks











AI IN NETWORK SEMINAR

Thursday 27th June 2019, 09:00 – 12:30
Jumeirah Hotel, Room: Hong

5G is expected to revolutionise the mobile broadband experience, transforming the role of telecommunications in everyday life, as well as delivering seemingly unlimited speed and real-time responsiveness.

But in order to roll out the new technology and infrastructure needed to power this next generation of mobile, significant cost implications will need to be considered. The GSMA Future Networks team is scouring the globe for case studies from leading innovators. These products and services will directly impact mobile operators’ OpEx and CapEx, reducing cost intensity in the 5G Era.

We're gathering innovators to showcase their ideas at the GSMA Beta Labs, bringing to life the services that, through validation by our Network Economics model, will have a positive impact for operators.

Agenda

9:00

Registration

注册

9:30

Opening Remarks

致辞

TBC

9:40

Session 1: AI in Network: Opportunities and Practices

Session 1: 智慧网络的机遇和最佳实践

9:40

Network Automation in 5G Era
Henry Calvert, Head of Future Networks, GSMA

主题演讲1:5G时代的网络自动化
GSMA未来网络负责人Henry Calvert

9:55

AI assisted network planning and resource utilisation improvements
Yang Yunqing, President of Beijing Research Institute – China Telecom

中国电信北京研究院院长陈运清
主题演讲2:网络智能规划和利用率提升

10:10

Session 2: Ceremony of the establishment of AI in Network Working Group
GSMA Greater China

Session 2: GSMA大中华区智慧网络工作组
成立仪式

10:10

AI assisted network maintenance and optimisation
Mr. Tang Xiongyan, Vice President, Network Technology Research Institute – China Unicom

主题演讲3:人工智能时代的网络运维和优化
中国联通网络技术研究院副院长唐雄燕

10:25

AI assisted QoS assurance and user experience improvements
China Mobile

主题演讲3:基于人工智能技术的业务质量保障和体验提升
中国移动

10:40

Panel – AI in Network: Opportunities and Challenges
China Mobile

小组讨论1:智慧网络的机遇和挑战
GSMA大中华区技术总经理

Attendees: China Telecom, China Mobile, Huawei, Ericsson

11:15

Session 3: AI in Network: Challenges and Evolutions

Session 3:智慧网络的技术挑战和未来发展

11:15

AI powered autonomous network categories and evolution roadmap
Mr. Yang Honghua, Wireless CMO, Huawei

小组讨论1:智慧网络的机遇和挑战
GSMA大中华区技术总经理

Attendees: China Telecom, China Mobile, Huawei, Ericsson

11:30

AI assisted broadband engineering quality monitoring and acceptance
Yang Ming, Vice President – Ali Cloud & CSO of Whale Cloud

主题演讲5:人工智能技术助力宽带装机质量监控
阿里云副总裁,浩鲸科技首席战略官杨名

11:45

AI role in Intelligent Connectivity Era
Mr. Wang Yachen, Tencent

主题演讲6:网络智能化助力业务体验提升
腾讯王亚晨

12:00

Panel – AI in Network: Basic Elements and Roadmap
Moderator: Liu Hong, Head of Technology, Greater China, GSMA

小组讨论2:智慧网络的基本要素和实现路径
参与嘉宾:中国联通智能网络中心雷磊

Attendees: Asia Info, China Unicom, Qualcomm, ZTE

12:30

Closing Remarks
Sihan Chen, Head of Greater China – GSMA

总结
GSMA大中华区总裁Sihan Chen女士

MWC Shanghai Beta Labs 










GSMA INNOVATION CITY

Wednesday June 26, 9:00 - Friday June 28, 16:00
Hall 5, SNIEC

Join Future Networks in one of the most visited exhibition spaces at MWC Shanghai, Innovation City. We have partnered with 3C, Deutsche Telekom, Huawei, China Mobile, China Unicom, LivePerson, OpenMarket and more to showcase cutting-edge innovations demonstrating how Rich Communications Services (RCS) and 5G and 5G Cloud XR are creating a better future through mobile

China Unicom, Huawei & UBTECH
5G AI Services

Interact with a 5G AI services robot to make video calls, get weather and news. See how 5G latency and quality will enable real-time AI interaction across a 5G network... ...read more

Deutsche Telekom (MobiledgeX), & Partners
Cloud XR & Edge Computing

Deutsche Telekom, MobiledgeX and partners are showcasing how 5G and CloudXR are converging the physical and digital world across all connected devices ...read more

China Mobile and partners
RCS Business Messaging

hina Mobile the GSMA, and RCS messaging partners will showcase how we’re working together to bring better messaging to every user including: International brands and messaging ...read more

ABOUT FUTURE NETWORKS

With the transformative capabilities of 5G and RCS becoming available, operators seeking to realise the opportunities at hand must achieve economic optimisation of their networks. This will be accomplished via two principal approaches: deployment of innovative technologies and development of new commercial principles.The GSMA's Future Networks Programme helps the mobile industry pursue these goals as efficiently and cost-effectively as possible.

Directed by 20 leading operators, it provides guidance on innovations such as network slicing, and assistance on achieving interoperability, by which emerging consumer and business demand can be met. The Programme also works to boost population coverage of high-speed broadband, reduce the capital intensity required for the rollout of 5G, and seek new ways of unlocking value from mobile networks.

Through collaboration on sharing of infrastructure, improvements to radio networks, and finding alternative transmission systems, capital intensity has already been reduced by four per cent. By helping to bring down the cost of 5G's realisation in this way, the target of making it available to a third of the world's population by 2025 becomes achievable.

The possibilities of RCS are also being made available to millions more people: the GSMA's Universal Profile has allowed operators to share in the economies of scale achieved, doubling launches in 2019, and are on course to do so again in 2020. Through the release of Universal Profile 2.0, and the convening of multiple RCS Business Messaging Labs, the development of RCS's capabilities has progressed sufficiently that more than 831 million monthly active users are expected by the end of Q1 2020.